Optico
French call tracking, click to call and interactive voice response from Optico SAS in Marseille, with live visitor view for agents
Quick Overview
| Company | Optico SAS |
|---|---|
| Category | Call Tracking Software |
| Headquarters | Marseille, France |
| Founded | Not stated |
| EU Presence | Yes - France (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Call tracking, dynamic numbers, call recording, click to call, live tracking, IVR, Google Ads, Bing Ads and Google Analytics links |
| Pricing | Not published on the pages checked |
| Best For | French advertisers who want call source, keyword and revenue per source in one dashboard |
| Replaces | CallRail plus a callback widget |
Detailed Review
Optico offers four products: Call Tracking, Click to Call, Live Tracking and an interactive voice server. Call Tracking attributes inbound calls to source, ad and keyword using dynamic numbers.
The legal notice describes Optico as an SAS with share capital of €100,000, SIREN 824 666 531, at 3 rue d'Arcole in Marseille. It does not name a parent company.
What call tracking reports
The product page lists statistics on call status, duration and location, the visitor journey before the call, and call recording for analysing conversations. It also describes profitability in real time through a Google Ads connection, and flags keywords with a negative margin.
Click to call and live tracking
Click to call offers visitors an automatic callback for free. Live Tracking shows agents the visit history of the person on the line in real time, which is a feature not every tool in this list describes.
Customers named
The homepage trust section shows logos of Audika, Groupama, Keep Cool, Vente Privee, Viva Street, Publicis, Expedia, OneDirect, Total and Philip Morris. These are the vendor's own claims.
Limitations to Consider
No prices, trial terms or hosting location appear on the pages checked, the legal notice gives no RCS city, and the site is in French. This review rests on the vendor's pages, not a hands-on test.
Who Should Use Optico
French-speaking advertisers and agencies that want call attribution plus click to call and agent-side visitor history.
Pros and Cons
Pros
- Keyword-level call attribution
- Click to call included in the range
- Live view of visit history for agents
- SAS with a stated SIREN number
- Google Ads, Bing Ads and Analytics links
Cons
- No public prices
- Hosting location not stated
- Site in French
- No trial terms on the pages checked
Alternatives to Optico
Other European call tracking software worth comparing before you decide:
Mediahawk
United Kingdom · Call tracking and marketing attribution with published monthly plans
Infinity
United Kingdom · UK call tracking with conversation analytics and bidding feedback
matelso
Germany · German-hosted call tracking with numbers in over 60 countries
Dexem
France · French call tracking sold as a monthly plan with included minutes
See all European call tracking software or compare them directly against CallRail plus a callback widget on our alternatives page.
Frequently Asked Questions
Inbound calls by source, ad and keyword using dynamic numbers, with call status, duration, location and the visitor journey before the call, plus optional recording.
Yes. The range includes Click to Call, which offers visitors an automatic callback for free, next to Live Tracking and an interactive voice server.
Not on the pages checked. The homepage links a free sign-up and says no commitment, so ask for the tariff before connecting numbers.