Calltracks
UK call attribution from Calltracks Limited with number pools by department, call transcription and UK or EEA hosting, sold by the Barbuck group
Quick Overview
| Company | Calltracks Limited |
|---|---|
| Category | Call Tracking Software |
| Headquarters | Waltham Cross, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom (outside the EU, adequacy decision) |
| Data Location | United Kingdom and EEA (privacy policy) |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Dynamic and static numbers, number pools, data enrichment, call recording, transcription, IVR keypress tracking, sentiment, open API |
| Pricing | Not published; book a conversation |
| Best For | Multi-site sellers such as vehicle dealers that want calls matched to stock, department and sales outcome |
| Replaces | CallRail plus manual sales matching |
Detailed Review
Calltracks is presented on the Barbuck website as call tracking and attribution for the whole customer journey. Dynamic numbers are keyed to source, medium, keyword, page or referrer, and static numbers cover print, radio and listing sites.
The privacy policy names Calltracks Limited, registered number 06539973, with its address in Waltham Cross, Hertfordshire. It names Barritel Ltd as a group company supplying telecoms and AI infrastructure. Companies House lists one British individual as majority controller.
Reporting features
Number pools can be set up per destination and department, such as sales, service or parts. Data from the customer's own data layer, for example registration, colour or days in stock, can be attached to each call.
Reports include call recording, transcription and categorisation, IVR keypress tracking, sentiment, unanswered calls and links between calls and sales opportunities.
Integrations
The product page lists Google Ads, Google Analytics, Microsoft Ads, Meta and Segment, plus Salesforce through Get Auto 360 and automotive systems Keyloop, GForces and Eskimo. CANDDi is also listed, along with an open API and real-time push.
Hosting and certification
The privacy policy says systems and data are hosted in the UK and the EEA, and that some suppliers process data outside the UK under UK-approved safeguards. The Barbuck page states ISO 9001 and ISO 27001 certification.
Limitations to Consider
No price is published and no trial is described, so buying starts with a conversation. The product page focuses on automotive-style use cases, and the brand name Barbuck differs from the contracting company Calltracks Limited. This review rests on the vendor's pages, not a hands-on test.
Who Should Use Calltracks
UK dealer groups and multi-location businesses that want call data matched to inventory and sales systems.
Pros and Cons
Pros
- Hosting stated as UK and EEA
- Data enrichment from your own data layer
- Automotive integrations listed
- ISO 9001 and ISO 27001 stated
- Open API and real-time push
Cons
- No public prices
- No trial described
- Automotive focus may not fit other sectors
- Brand and legal entity names differ
Alternatives to Calltracks
Other European call tracking software worth comparing before you decide:
Mediahawk
United Kingdom · Call tracking and marketing attribution with published monthly plans
Infinity
United Kingdom · UK call tracking with conversation analytics and bidding feedback
matelso
Germany · German-hosted call tracking with numbers in over 60 countries
Dexem
France · French call tracking sold as a monthly plan with included minutes
See all European call tracking software or compare them directly against CallRail plus manual sales matching on our alternatives page.
Frequently Asked Questions
The privacy policy names Calltracks Limited, company number 06539973, as controller, and Barritel Ltd as a group company. The Barbuck brand is owned by Barbuck Limited.
The privacy policy states that systems and the data held in them are hosted in the United Kingdom and the EEA, with some suppliers processing data elsewhere under UK-approved safeguards.
Not on the product pages checked. The page offers a booked conversation instead, so request a written quote and ask about minimum terms.