Showell
Finnish sales enablement app for field sales teams and dealer networks, hosted on AWS in the EU
Quick Overview
| Company | Showell Oy (Showell Ltd) |
|---|---|
| Category | Sales Enablement Software |
| Headquarters | Jyväskylä, Finland |
| Founded | 2012 |
| EU Presence | Yes - Finland (EU) |
| Data Location | AWS data centres in the EU |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Content library, content personalisation, sales presentations, sharing and tracking, sales content analytics, learning management system, digital sales rooms, Showell AI, offline access, integrations |
| Pricing | Professional from €700 per workspace per month (10 to 200 users); Enterprise on request |
| Best For | Manufacturers and device makers that sell through field reps and dealers |
| Replaces | Highspot, Seismic, Showpad |
Detailed Review
Showell is built for companies whose sellers carry a tablet into the customer's office or the dealer's showroom. The platform bundles the sales app, a content library, a learning management system and digital sales rooms, and the company's own materials describe the target as field sales teams and dealer networks.
The contracting company is Showell Oy, registered in Finland since 2012 with its address in Jyväskylä in the Finnish trade register. The security page says customer data is hosted in AWS data centres in the EU, and the footer lists ISO/IEC 27001:2022 certification.
One App for Content, Training and Meetings
Marketing publishes a brochure or price list once and it appears in every seller's branded app, including offline. Sellers personalise decks for a buyer, present from a laptop, tablet or phone, and see afterwards what the customer opened or skipped.
The learning module sits on the same content: courses, quizzes and progress tracking connect to the playbooks reps use daily, which is the part of Highspot's scope that many smaller tools leave out.
Dealer Networks as a Use Case
Showell lists dealer enablement as its own use case. A manufacturer can control which dealer sees which price list or product update, publish across the network at once and check which partners are active.
That is a different problem from a pure SaaS sales team, and it is where the platform's published case material concentrates.
Published Pricing and EU Hosting
The pricing page lists a Professional plan from €700 per workspace per month for 10 to 200 users and an Enterprise tier on request. Highspot, by comparison, asks for your headcount before it gives a price.
The security page names AWS data centres in the EU as the hosting location, and the sub-processor appendix and data processing addendum are linked from the terms page.
Limitations to Consider
The entry price of €700 per workspace puts Showell out of reach for a three-person sales team, and the 10 to 200 user band means larger groups move to a quote. Hosting is on AWS, so the infrastructure provider is a US company even though the region is EU. There is no self-hosting option. For lightweight buyer-facing rooms only, emlen or HummingDeck cost far less.
Who Should Use Showell
European manufacturers, MedTech firms and distributors with field reps or dealer networks who need a governed content library, offline access and training in one EU-contracted platform.
Pros and Cons
Pros
- Published starting price
- Offline sales app with the company's own branding
- Learning module on the same content library
- EU hosting stated on the security page
- Dealer network use case with per-dealer access control
Cons
- Entry price too high for very small teams
- Hosted on AWS, so no EU-owned infrastructure
- No self-hosting
- Focused on field and dealer selling more than SaaS inside sales
Alternatives to Showell
Other European sales enablement software worth comparing before you decide:
Pitcher
Switzerland · Offline field execution platform with AI role-play for regulated sellers
emlen
Germany · Digital sales rooms with a content library, EU hosted
Along
Germany · Berlin digital sales room with AI deal co-pilot
Modjo
France · Call recording, AI summaries and CRM filling for revenue teams
See all European sales enablement software or compare them directly against Highspot on our alternatives page.
Frequently Asked Questions
Yes. The Professional plan starts at €700 per workspace per month for 10 to 200 users, and the Enterprise plan for larger groups is quoted on request.
The security page states that data is hosted in AWS cloud data centres in the EU.
Companies that sell through field reps and dealers, such as manufacturers and medical device makers. Its own materials list dealer enablement, sales content management and onboarding as core use cases.