emlen
German digital sales room and sales content platform with mutual action plans, buyer analytics and a free plan
Quick Overview
| Company | emlen GmbH |
|---|---|
| Category | Sales Enablement Software |
| Headquarters | Saarbrücken, Germany |
| Founded | 2020 |
| EU Presence | Yes - Germany (EU) |
| Data Location | EU hosted (homepage statement) |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Digital sales rooms, mutual action plans, sales content management, buyer engagement analytics, AI self-service answers for buyers, CRM integrations, white-label custom domain |
| Pricing | Free plan; Professional €59 per user per month; Business €89 per user per month; Core €450 per month including 5 seats |
| Best For | B2B sales teams that share decks and proposals with several buyer stakeholders |
| Replaces | Highspot, Seismic, Showpad |
Detailed Review
emlen puts each deal into a branded digital sales room: the seller drops in decks, videos and a mutual action plan, invites the buyer's colleagues and gets alerts when someone opens the material. The company's own page names Highspot and Seismic comparison pages, so it positions itself against them directly.
The imprint names emlen GmbH, Dudweilerstraße 71 in Saarbrücken, with the local court of Saarbrücken as register court. The about page dates the launch to the end of 2020, and the homepage lists GDPR compliance and EU hosting.
Rooms Plus a Content Library
Sellers find approved content in one place, with search, tagging and templates for common sales scenarios, then send it as a room instead of an email attachment. Updates to a document carry through to active deals.
Analytics show who opened what and how long they stayed, and flag stakeholders the seller had not met.
Price Ladder from Free
The Forever Free plan allows unlimited users and up to 10 digital sales rooms. Professional is €59 per user per month with unlimited rooms, a custom domain and two-way CRM sync with Salesforce, HubSpot, MS Dynamics and Pipedrive. Business is €89 per user and adds multi-team support, emlen AI and performance dashboards.
Admin and marketing seats are free on the paid plans, which suits teams where a handful of sellers use the rooms and marketing maintains the content.
AI for Buyer Questions
The Business tier includes emlen AI, and the homepage describes AI-generated answers for buyers on pricing, features and implementation questions outside office hours.
Limitations to Consider
emlen centres on rooms, content and analytics. Its published feature lists show no learning module or role-play coaching, so a team that wants training in the same platform needs Showell or Pitcher, or a separate tool such as Fioro. The pages we checked do not name the hosting provider behind the EU hosting claim. It is a company that began in 2020, so it has a shorter track record than Highspot.
Who Should Use emlen
B2B sales and marketing teams in Europe that want a branded buyer space with a content library and mutual action plans, and that prefer a German contracting entity and a published price ladder.
Pros and Cons
Pros
- Free plan with up to 10 rooms
- Published per-user prices
- Free admin and marketing seats on paid plans
- Two-way CRM sync with four CRMs on Professional
- German imprint and register court named
Cons
- No learning or coaching module in the published feature list
- Hosting provider not named
- Young company (launched end of 2020)
- Multi-team features only on the Business plan
Alternatives to emlen
Other European sales enablement software worth comparing before you decide:
Showell
Finland · Sales app for field teams and dealer networks, EU-hosted
Pitcher
Switzerland · Offline field execution platform with AI role-play for regulated sellers
Along
Germany · Berlin digital sales room with AI deal co-pilot
Modjo
France · Call recording, AI summaries and CRM filling for revenue teams
See all European sales enablement software or compare them directly against Highspot on our alternatives page.
Frequently Asked Questions
Yes. The Forever Free plan has unlimited users and up to 10 digital sales rooms, with essential analytics and a subdomain.
The pricing page lists two-way integrations with Salesforce, HubSpot, MS Dynamics and Pipedrive on the Professional plan.
The imprint names emlen GmbH in Saarbrücken, Germany, with Marc Grewenig and Max Klein as managing partners.