Leadfeeder

Leadfeeder is the current brand name for what was, from 2022 to 2025, marketed as Dealfront — the platform formed when Echobot, a German B2B data company based in Karlsruhe, merged with Leadfeeder, a Finnish website-visitor-identification company, backed by a €180 million investment from US private equity firm Great Hill Partners.

The legal entity behind the product remains Dealfront Group GmbH, a German GmbH, with offices in Karlsruhe, Germany and Helsinki, Finland. In 2025 the company decided to move the whole platform forward under the better-known Leadfeeder name rather than keep the Dealfront brand; the underlying product and team did not change.

The core mechanism is website-visitor identification: Leadfeeder decodes anonymous website traffic into named companies, then layers on real-time alerts, CRM pushes and, on higher tiers, verified contact emails and phone numbers plus intent signals.

Pricing runs from a genuinely free Lite plan (unlimited users, up to 100 identified companies a month, 7-day visitor history) through Discover (from €79/month), Activate (from €369/month, adds verified contacts and intent filtering) and Scale (from €599/month, unlimited exports and automatic CRM enrichment), with a custom Enterprise tier above that. All paid tiers get a 14-day full-feature trial.

The trade-off is that Leadfeeder's core value proposition is inbound — it tells you who is already looking at your site — rather than the outbound cold-search database model of ZoomInfo or Apollo.io.

A team that wants to search a database of 200 million contacts by job title and industry from a standing start will find Leadfeeder's identified-company model a different workflow. Buyers should also weigh the US private-equity backing behind the German legal entity: Great Hill Partners funded the 2022 merger, though the operating company itself remains incorporated and headquartered in the EU.

What Leadfeeder does well

• Genuine always-free Lite tier, not a time-limited trial — unlimited users and up to 100 identified companies a month at no cost
• German GmbH entity with EU data hosting, formed from two established European data companies (Echobot, Leadfeeder)
• Website-visitor identification catches active buying interest that a cold-search database like ZoomInfo or Apollo.io cannot show
• Published, transparent pricing at every paid tier rather than a quote-only model

Where Leadfeeder falls short

• Verified contact emails and phone numbers are reserved for the Activate tier and above, not the free or Discover plans
• Credit-based pricing on the higher tiers can get expensive quickly for a team doing high-volume enrichment
• The 2022 merger was funded by Great Hill Partners, a US private equity firm, even though the legal entity remains a German GmbH

Standout feature. The free Lite tier is a real, permanent free plan rather than a disguised trial — useful for a small team that wants to start reading its website traffic before committing budget to a paid sales intelligence tool.