SalesViewer
German website-visitor identification tool from Bochum, turning anonymous traffic into named companies from €99/month
Quick Overview
| Company | SalesViewer GmbH |
|---|---|
| Category | Sales Intelligence |
| Headquarters | Bochum, Germany |
| Founded | 2010 |
| EU Presence | EU (Germany) |
| Open Source | Not stated; closed-source SaaS |
| Compliance | GDPR-compliant, EU data hosting |
| Pricing | From €99/month, scaling with identified-visitor volume |
| Free Option | No published free tier; demo available on request |
| Replaces | ZoomInfo, Apollo.io, Clearbit |
Detailed Review
SalesViewer is a Bochum-based website-visitor identification tool, built by SalesViewer GmbH since 2010, which makes it one of the longer-running vendors in this category. Like Leadinfo and Leadfeeder, it works by decoding anonymous website traffic back into named visiting companies, rather than searching a pre-built database of contacts the way ZoomInfo or Apollo.io does — a distinction worth understanding before comparing prices across this category, since the two approaches answer different questions.
Once a visiting company is identified, SalesViewer layers on behavioural tracking (which pages, how long, how often), lead scoring and CRM integrations, with plans starting from €99 a month and scaling with the volume of identified visitors. There is no published free tier; prospective customers get a demo rather than a self-serve trial.
The trade-off is the same one every visitor-identification tool faces: it can only tell you about companies already on your website, so it does nothing for outbound prospecting into accounts that have never visited. For a German or DACH-focused marketing team that wants an accessible entry price and a company under domestic GDPR jurisdiction, it is a straightforward, long-established option; a team needing a searchable outbound database should look elsewhere in this category.
What SalesViewer does well
- Accessible entry price at €99/month compared to several other tools in this category
- German company under GDPR, with EU data hosting
- One of the more established vendors in this category, operating since 2010
- Behavioural tracking (page views, frequency) layered on top of company identification, not just a name and address
Where SalesViewer falls short
- No published free tier; evaluating the product means booking a demo
- Identifies only companies already visiting your website, nothing for outbound prospecting into new accounts
- Verified individual contact details are more limited than a dedicated outbound database like ZoomInfo or Apollo.io
Standout feature. An accessible €99/month entry point into website-visitor identification, from a German vendor that has run the same core product since 2010.
Pros and Cons
Pros
- Accessible entry price at €99/month compared to several other tools in this category
- German company under GDPR, with EU data hosting
- One of the more established vendors in this category, operating since 2010
- Behavioural tracking (page views, frequency) layered on top of company identification, not just a name and address
Cons
- No published free tier; evaluating the product means booking a demo
- Identifies only companies already visiting your website, nothing for outbound prospecting into new accounts
- Verified individual contact details are more limited than a dedicated outbound database like ZoomInfo or Apollo.io
Alternatives to SalesViewer
Frequently Asked Questions
What is SalesViewer?
SalesViewer is a German website-visitor identification tool from Bochum, turning anonymous traffic into named companies from €99/month.
Where is SalesViewer based?
SalesViewer is operated by SalesViewer GmbH, headquartered in Bochum, Germany, which places it under EU (Germany) law.
What does SalesViewer cost?
Plans start from €99 a month and scale with the volume of identified website visitors. There is no published free tier, though a demo is available on request.
Who is SalesViewer best for?
A marketing or sales team that wants to know which companies are already visiting its website, at an accessible entry price, rather than search a cold outbound contact database from a standing start.
Is SalesViewer a good alternative to ZoomInfo or Apollo.io?
SalesViewer is built as a European alternative to US-based sales intelligence tools like ZoomInfo and Apollo.io, though it works differently: it identifies companies already visiting your site rather than searching an outbound contact database. It will not be a like-for-like feature match in every respect, so check the review above for where it genuinely differs before switching.
How does SalesViewer compare to other Sales Intelligence tools?
SalesViewer is one of several European Sales Intelligence tools covered on this site. See the full Sales Intelligence category page for how it ranks against its closest European competitors.