Quick Overview
| Company | Claap (part of Lempire SAS) |
|---|---|
| Category | Async Video Messaging |
| Headquarters | Paris, France |
| Founded | 2021 |
| EU Presence | EU (France) |
| Data Location | AWS EU region |
| Open Source | No |
| Compliance | Hosted in an AWS EU region, per vendor privacy policy |
| Pricing | Free tier, then custom per-licence pricing |
| Free Option | Free plan: 10 videos/user, 300 minutes total |
| Replaces | Loom |
Detailed Review
Claap was founded in Paris in 2021 by Pierre Touzeau and Robin Bonduelle, and raised its early rounds from European investors — LocalGlobe and e.ventures at pre-seed, then Notion Capital, Accel and Creandum at Series A. In November 2025 the story changed: Claap was acquired by Lempire SAS, the Paris-based, largely founder-owned company behind the sales-engagement tool lemlist, and continues to operate as a standalone product under that French parent rather than as an independent VC-backed startup.
The product itself is an async alternative to Loom: record your screen and camera, get an automatic transcript and AI summary, and share a link instead of scheduling a call. Claap's own privacy policy states that customer data is cloud-hosted on AWS, specifically in an AWS EU region.
Pricing is one area where Claap is less transparent than some competitors: only the free Basic tier has a published limit (10 videos per user, 300 minutes total); Pro and Business plans are quoted per licence with no public number, which means a buyer has to talk to sales before knowing the real cost.
What Claap does well
- French-incorporated, Paris-headquartered, and now owned by a bootstrapped, majority founder-owned French parent (Lempire)
- Customer data hosted in an AWS EU region, stated directly in the privacy policy
- AI-generated transcripts and summaries built into every recording
- Free tier covers real usage (10 videos/user) before requiring a paid plan
Where Claap falls short
- Pro and Business pricing is not published; you have to contact sales for a number
- Recent change of ownership (Lempire acquisition, Nov 2025) means the product roadmap may shift
- Smaller ecosystem of integrations than Loom
Standout feature. The ownership story actually strengthens the European case rather than weakening it: Claap moved from VC-backed French startup to a subsidiary of a profitable, majority founder-owned French company, rather than the more common trajectory of a European startup selling to a US acquirer.
Pros and Cons
Pros
- French-incorporated, Paris-headquartered, and now owned by a bootstrapped, majority founder-owned French parent (Lempire)
- Customer data hosted in an AWS EU region, stated directly in the privacy policy
- AI-generated transcripts and summaries built into every recording
- Free tier covers real usage (10 videos/user) before requiring a paid plan
Cons
- Pro and Business pricing is not published; you have to contact sales for a number
- Recent change of ownership (Lempire acquisition, Nov 2025) means the product roadmap may shift
- Smaller ecosystem of integrations than Loom
Frequently Asked Questions
What is Claap?
Claap is a Paris-based async video messaging tool for recording and sharing screen and camera videos with AI-generated summaries, built in France and, since November 2025, owned by Lempire SAS, the bootstrapped Paris company behind lemlist.
Where is Claap based?
Claap is incorporated in France, headquartered in Paris. In November 2025 it was acquired by Lempire SAS, the bootstrapped, majority founder-owned Paris company behind lemlist (RCS Paris 823 475 082), continuing as a standalone product under French ownership.
What does Claap cost?
Basic free (10 videos/user, 300 minutes total); Pro and Business quoted per licence per month
Who is Claap best for?
Teams wanting a Loom-style async video tool from a French vendor with EU-region AWS hosting, especially now that it sits under a profitable, founder-controlled French parent rather than a VC-funded standalone.
What are the drawbacks of Claap?
Pro and Business pricing is not published; you have to contact sales for a number Recent change of ownership (Lempire acquisition, Nov 2025) means the product roadmap may shift Smaller ecosystem of integrations than Loom
Is Claap a good alternative to Loom?
Claap is built as a European alternative to Loom: Paris-based async video messaging platform, now part of Lempire. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Claap compare to other Async Video Messaging tools?
Claap is one of several European Async Video Messaging tools we cover.