Best European Alternatives to Loom

Why people leave Loom

The thing Loom sells is not the recording. It is the link. You stop talking, a URL lands on your clipboard, and the person you send it to watches in a browser with no plugin, no account and no download. Plenty of software records a screen; almost none of it made that last part effortless.

What changed is the ownership. Atlassian announced it was buying Loom on 12 October 2023 and said Loom would stay available on its own, which it has. But the account now sits inside a company incorporated in Delaware, and the roadmap now points at Jira and Confluence rather than at the standalone product you signed up for.

The other reason people start looking is the shape of the free tier. Starter gives each person 25 videos and cuts every one of them off at five minutes, so the walkthrough that runs to seven minutes is the moment you find out what Loom costs: $18 per user per month, or $24 if you want the AI features that most of the marketing is about.

• Loom has data residency, but probably not for you Atlassian lists Loom alongside Jira and Confluence as a product that supports data residency on the Enterprise, Premium and Standard plans — those are the Atlassian suite's tier names rather than Loom's own, which are Starter, Business, Business + AI and Enterprise — with the EU, Germany and Switzerland among the twelve locations listed. Then comes the sentence that matters: only a new Loom site can be given a region during provisioning, and existing Loom workspaces cannot be migrated to a new data region. If you have been recording since 2021, the European region is not a setting you can switch on. It is a reason to start again somewhere.
• Five minutes is the whole free plan Starter allows 25 videos per person and stops each recording at five minutes. Meeting recordings are exempt, which is the part the pricing page leads with, but the screen walkthrough — the actual use — is capped. Most teams discover the limit mid-sentence, which is an effective way to sell an upgrade and a poor way to record a handover.
• The features people mean by "Loom" are on the higher tier Business is $18 per user per month. The automatic summaries, the video-to-text work and the meeting recaps sit on Business + AI at $24. For a team of fifteen that is the difference between roughly $3,240 and $4,320 a year, for a tool most of them open twice a week. Count how many people actually record rather than watch before you buy seats for everyone.
• Everything you shared is a loom.com address Two years of Looms are embedded in Confluence pages, tickets, onboarding docs and client emails, and every one of those is a link to a domain you are about to stop paying for. What exports is a folder of MP4 files. The page around the video — the title, the comments, the view count, the timestamped reactions — is not part of the export, and nothing you move to will rebuild it.

What you have to replace, not just match

Loom is three products in a trench coat, and which of them you are replacing decides whether this page helps you.

The first is the recorder: screen, camera bubble, microphone, and an editor that trims the umms out. The second is the host: a page with a player on it and a URL that works for someone with no login. The third is the layer on top — who watched, where they stopped, what they commented at 2:14, and the integrations that drop the video into Jira or Slack.

The recorder is the easy part and every tool here does it. The host is where European options thin out fast, because hosting video is expensive and most small vendors either put it on American infrastructure or do not host it at all. The third part has no replacement on this page, and if your sales team runs on Loom view analytics, treat that as a separate purchase rather than a feature you will find bundled.

How each alternative compares to Loom

What actually breaks when you switch

The links break first and they break quietly. A Loom embedded in an onboarding document keeps looking fine until a new starter clicks it, so the damage from cancelling shows up weeks later and one person at a time. Pull the library export, filter to what has been viewed this year, and re-host only that.

The second cost is habit. Loom is a keyboard shortcut people press without thinking, and any replacement is a new shortcut, a new extension and a new place the file lands. Expect recording volume to drop for a month after the switch, and expect a few people to quietly keep using their personal Loom account, which is worse than either option.

The third is that video is expensive to hold. A team producing ten minutes a day accumulates hundreds of gigabytes a year, and the small vendors on this page price accordingly or cap you. Before committing, work out what two years of your recording rate actually costs on the plan you are considering, including the storage you will never delete.

Can I keep Loom and just move the videos to Europe?

Only by starting a new workspace. Atlassian supports data residency for Loom on its Enterprise, Premium and Standard plans, and the EU, Germany and Switzerland are among the twelve locations on offer, so the capability is real and it is not an expensive add-on. Note that those tier names come from the Atlassian suite; Loom's own pricing page sells Starter, Business, Business + AI and Enterprise, so ask which of your plans qualifies before assuming it does.

The restriction is that the region is assigned when a Loom site is provisioned. Atlassian states plainly that existing Loom workspaces cannot be migrated to a new data region, which means the option is open to organisations adopting Loom now and closed to everyone already using it.

So the practical choice for an existing account is between recreating the workspace from scratch inside Atlassian and recreating it somewhere else entirely. Once you are rebuilding either way, the second option deserves a look.

Are the alternatives on this page actually European?

Not in the way the label suggests, and pretending otherwise would make this page worse than useless. Tella is operated by Tella HQ Inc. at a San Francisco address; its terms elect Dutch law and there is a group company registered in Amsterdam, but the privacy policy says video sits on servers in the United States with AWS and Google Cloud, moved under standard contractual clauses.

Claap is the clean case: French law, the Court of Paris, and a company that has since joined lemlist. Screenrun is the odd one — nothing is uploaded at all, so there is no jurisdiction question, but there is also no published company, address or country behind it.

If your requirement is that the video file rests inside the EU under a European company, none of the three delivers that on its own. Recording locally and hosting the file on European storage does, and that combination is covered further down.

What happens to the Looms I have already shared?

They stop resolving when the workspace goes, and there is no forwarding address. Anything you embedded in a Confluence page, a support macro, a job description or a customer email becomes a dead player.

Before you cancel, pull the list of videos that have been viewed in the past six months and treat only those as worth moving. In most accounts that is between five and fifteen per cent of the library, and the rest is people recording something once and never opening it again.

The comments and the view data do not come with the MP4. If either has ever been used to make a decision, screenshot the ones that matter, because that record is gone the day the account lapses.

Do I need a video product at all?

Often not. Every operating system now records a screen for free, and OBS does it better than any of these for a technically comfortable user. The part you are buying from Loom is the hosting and the link, not the capture.

Split those and the jurisdiction problem becomes simple. Record locally, drop the MP4 in Nextcloud or a European object store, and share the file link. You lose the instant paste-and-go, the viewer analytics and the comment thread; you gain a file you own sitting in a country you chose.

For a team that sends three or four videos a week, that trade is usually worth it. For a customer success team sending forty a day, the friction is the whole product and you should pay someone for it.

Which one to pick

If you are leaving because Atlassian is absorbing Loom and the editor was always the weak part, Tella is the better product and the switch is easy. Just do not tell your legal team it solves the data question, because the privacy policy says the video sits in the United States.

If the recordings that matter are conversations with customers, Claap is the one European company here holding that material, and French jurisdiction with SOC 2 Type 2 behind it is a stronger position than anything Loom offers an existing workspace.

If you want the question closed rather than relocated, stop looking for a hosted product. Record locally, keep the file on storage you control in a country you chose, and accept that you are giving up the analytics and the instant link. Screenrun is the closest thing on this page to that approach, and it is a tool rather than a service.

And if none of that appeals, the fallback is worth stating: provision a new Loom site with a European region, migrate deliberately, and keep the product. It costs you the old workspace, which is the price Atlassian has set for the answer you wanted.