Brevo vs MailerLite

Brevo and MailerLite both offer free plans and drag-and-drop email editors, but they meter differently. Brevo, published by Sendinblue SAS in Paris, sets plan tiers by monthly email volume and adds SMS, WhatsApp and transactional email. MailerLite, founded in 2010, prices by subscriber count and bundles websites, landing pages and digital products into its plans.

Editor Sebastiaan Smits

Published Last reviewed How we review

Choose Brevo if

you want email, SMS and transactional messages on one account, WhatsApp inside automated workflows on the Professional plan, or pricing tied to how much you send rather than list size.

Read the Brevo review

Choose MailerLite if

you are a creator or small business with a modest list and want websites, landing pages, automations and digital products from one tool, with a simple subscriber-based price.

Read the MailerLite review

Brevo and MailerLite side by side

 BrevoMailerLite
Company Brevo (formerly Sendinblue) MailerLite Limited
Headquarters Paris, France Dublin, Ireland
Founded 2012 2010
Jurisdiction EU (France) EU (Ireland)
Where the data sits EU EU
Pricing Free (300 emails/day, unlimited contacts) / from about €8/month Free (250 subscribers, 2,500 emails/month) / Comfort from €9.90/month billed yearly
Entry-level list price (vendor site, checked 30 September 2026) Starter: USD 9/month from 5,000 emails/month, or USD 96.96/year (brevo.com pricing page) Comfort: USD 12/month or EUR 11/month for up to 500 subscribers, billed monthly; 10% less billed yearly
Free tier or trial Free tier Free tier
Certifications and checks GDPR ISO/IEC 27001:2022
Source code Closed source Closed source
Usually replaces Mailchimp, HubSpot Mailchimp, ConvertKit
Position in our Email Marketing guide #1 of 8 #2 of 8

Both are listed in our European Email Marketing guide. The table is built from the same directory data as those entries, except the list price, which is quoted from each vendor's own pricing page (see Sources below); how we check it is described in the editorial process.

Where Brevo and MailerLite differ

Across the five points below, Brevo has the edge on 1 point, MailerLite on 1 point and 3 are a tie. A count like that is a summary, not a verdict: the point that matters to you may be the one the other product wins.

The pricing meter

Brevo's paid tiers are set by monthly sending volume, starting from 5,000 emails a month on Starter, and pay-as-you-go credits that do not expire suit occasional senders. MailerLite asks how many subscribers you have and scales the price with the list, with unlimited monthly emails only on Power. Large lists mailed rarely suit Brevo; small, active lists suit either.

No clear winner on this point.

Channels and platform breadth

Brevo's Starter plan sends email and transactional messages, with SMS credits sold separately, and every plan includes transactional email through API and SMTP. WhatsApp campaigns, which can sit inside automated workflows, come with Professional and Enterprise. MailerLite's pricing page sends transactional email to MailerSend, a separate product. Beyond marketing email, Brevo covers more in one account.

Edge: Brevo

Free plans

Brevo's free plan lets you send up to 300 emails a day once your account is approved for sending. MailerLite's free plan covers up to 250 subscribers and 2,500 emails a month, with two user seats, three automations, one website, one landing page and all three email editors. MailerLite's free tier includes more tools; Brevo's allows far more sending.

No clear winner on this point.

Paid entry and automation

Brevo's Starter costs USD 9 a month, but marketing automation, A/B testing, a landing page and removal of the Brevo footer start on Standard at USD 18. MailerLite's Comfort starts at USD 12 a month for up to 500 subscribers and includes 50 automations, multivariate testing and removal of the MailerLite logo. For automation on a small list, MailerLite is cheaper to enter.

Edge: MailerLite

Security and data location

Brevo says its servers are located in the EU and that it is certified to ISO 27001:2022. MailerLite is also certified to ISO/IEC 27001:2022; customers billed in the EEA, UK or Switzerland contract with MailerLite Limited in Dublin, while MailerLite Inc. serves the rest of the world under the Data Privacy Framework. Both document certified security programmes.

No clear winner on this point.

When neither Brevo nor MailerLite fits

If webinars are part of your funnel, GetResponse sells a webinar builder alongside its email tools. Teams where several people build one campaign together may prefer Mailjet, whose editor offers real-time co-editing with comments and lockable saved sections.

Brevo vs MailerLite: questions

It depends on list size and sending. Brevo's Starter lists USD 9 a month from 5,000 emails, priced by volume. MailerLite's Comfort lists USD 12 a month, or EUR 11, for up to 500 subscribers, rising with the list. Big lists mailed occasionally lean to Brevo; small lists that need automation lean to MailerLite.

They limit different things. Brevo's free plan allows up to 300 emails a day. MailerLite's covers 250 subscribers and 2,500 emails a month, but includes campaigns, three automations, a website, a landing page and signup forms. Sending email through MailerLite's API or MCP server needs a paid plan.

Brevo's legal notice names Sendinblue SAS, registered in Paris, and Brevo says its servers are in the EU. MailerLite contracts with EEA, UK and Swiss customers through MailerLite Limited in Dublin, Ireland; customers elsewhere contract with MailerLite Inc. in the US, which is certified under the Data Privacy Framework.

Both do, to different degrees. Brevo's Standard plan includes one landing page. MailerLite's free plan includes one website and one landing page, Comfort allows up to ten websites and landing pages, and Power removes the limit and adds unlimited digital products and bookings.

Sources

Facts, prices and plan details on this page were checked on the vendors' own websites on . Prices and plans change; the vendor's current page is authoritative.

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