European Salon Booking Software

#1 Phorest

Dublin, Ireland Starter, Grow, Ultimate and Elite plans, all quoted on request (see vendor website) Demo on request

Best for: Salons and aesthetic clinics with three or more staff that want marketing and till in one system

• Operating company. Ndevor Systems Limited (trading as Phorest)
• Jurisdiction. EU (Ireland)
• Where the data sits. EU data held within the EU on Amazon Web Services (Phorest privacy notice)
• Source code. Closed source
• Replaces. Vagaro, Mindbody, Fresha

Phorest is the tool in this list that most resembles a full American salon suite, built by Ndevor Systems Limited in Dublin and sold as Starter, Grow, Ultimate and Elite plans. Starter already lists online booking with deposits, email and SMS reminders, client cards, staff rostering, a till with stored-card checkout and stock management, while Grow adds review and referral tools, Ultimate a branded app for iOS and Android, and Elite two-way SMS, lead management and an ads manager.

The terms of service name Ndevor Systems Limited at Strand Street Great in Dublin, trading as Phorest, and the privacy notice states that data of people located in the EU is held within the EU on Amazon Web Services.

Every plan lists unlimited devices and staff, but nothing is priced publicly, so Phorest has to be quoted. The vendor says it is known for salon marketing tools, and the plan page describes the offer as suited to businesses with three or more staff.

Standout feature. Phorest is the only tool here that combines automated rebooking campaigns with unlimited staff and a stated EU data location.

#2 Fresha

London, United Kingdom €14.95 per month for an independent, €9.95 per bookable team member per month on the Team plan, plus card and message fees (pricing page, shown in euros) Demo on request

Best for: Salons and barbershops that want published prices and an optional marketplace

• Operating company. Fresha.com SV Limited
• Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
• Where the data sits. Not stated as a single region; the privacy notice lists processing in several countries including the UK, EEA and United States
• Source code. Closed source
• Replaces. Vagaro, Mindbody, Booksy

Fresha is the category's price-list tool: a server-rendered page shows €14.95 per month for an independent and €9.95 per bookable team member per month on the Team plan, with an Enterprise tier for more than 20 team members. The feature table lists a calendar, waitlists, point of sale, consultation forms, retail and inventory, gift cards, packages, memberships and group bookings, and bookings from Facebook, Instagram and direct links carry no fee.

The contracting party is Fresha.com SV Limited, registered in England under number 11326509 with an office in London, and the same company is named as data controller for UK and EU users.

Extras are itemised: online payments at 1% plus €0.20, in-person at 0.89% plus €0.10, terminals from €119, AI Concierge at €94.95 per location per month. Its marketplace charges a one-time fee on brand new clients, though the amount is not shown. Ultimate ownership is not stated on the vendor pages.

Standout feature. Fresha is the only tool here that lets you price a salon from a public fee schedule before talking to sales.

#3 Salonized

Amsterdam, Netherlands Founded 2015 14-day free trial with all Pro features; plan prices see vendor website; Salonized Pay terminal from €199 plus 1.0% transaction fee; SMS from €0.11 Demo on request

Best for: Small and mid-sized salons, barbershops and pet groomers that want a simple agenda with optional marketplace reach

• Operating company. Salonized B.V. (Treatwell Salonized NL B.V.)
• Jurisdiction. EU (Netherlands)
• Where the data sits. Not stated on the pages checked; processed by IT providers under processing agreements (privacy statement)
• Source code. Closed source
• Replaces. Vagaro, Mindbody, Booksy

Salonized is an Amsterdam salon agenda that lists beauty, hair, nail, pedicure and pet-grooming businesses among its users and gives 2015 as its founding year. Its feature list covers an online calendar, a booking widget for a website, Facebook or Google, sales and product management, client management, marketing, reports and a Salonized Pay terminal. The trial runs 14 days with every Pro feature, no credit card and no setup fees, followed by monthly cancellation.

The privacy statement names Salonized B.V. at Vijzelstraat 79 in Amsterdam, while the site footer reads Treatwell Salonized NL B.V., placing the product inside the Treatwell group. The Treatwell link is an add-on billed at 35% on new Treatwell bookings plus 2% on prepaid online bookings, and the terminal starts at €199 plus 1.0% per transaction. The pricing FAQ says clients and products can be imported from other salon software, and that no cash register or receipt printer is supplied.

Standout feature. Salonized is the only tool here whose pricing page promises a database import from competing salon software.

#4 Shore

Munich, Germany Per location, per month Demo on request

Best for: Appointment-led shops and studios that want the till, diary and marketing in one record

• Operating company. Shore
• Jurisdiction. EU (Germany)
• Source code. Closed source
• Replaces. Mindbody, Square Appointments, Booksy

Shore is a Munich platform for appointment-based local businesses, covering hairdressers, beauty and tattoo studios and physiotherapists, and it pairs online booking with a till and customer marketing. Clients book through a website, Google, Instagram or an app. The company, Shore GmbH, is based in Munich with German hosting according to its own tool page.

The distinguishing choice is that booking, payment and customer record live in one database, so no-show fees, prepayments, package deals and loyalty offers draw on real transaction history. Records hold full visit history and the system sends reminders, newsletters and campaigns automatically. Pricing is per location per month in tiers, with payment hardware and card processing priced separately, which suits single sites and small chains better than a salon group with many addresses.

Standout feature. Shore is the only tool here priced by location, with transaction history driving its no-show and loyalty rules.

#5 Planity

Paris, France Founded 2016 Subscription for salon and beauty professionals; pricing available on demo request Demo on request

Best for: Hairdressers, barbers and beauty salons in France that want a consumer network on top of the diary

• Operating company. Planity SAS
• Jurisdiction. EU (France)
• Source code. Closed source
• Replaces. Treatwell, Fresha, Mindbody

Planity is a Paris booking marketplace for French hairdressing and beauty, and the editorial review on this site compares its role to that of Doctolib in healthcare: clients already search there, so a salon joining becomes findable and not only bookable. Behind the listing sits ordinary salon software with a calendar, online booking, client files and reminders. Clients pay nothing to search and book.

Planity SAS is registered in Paris and was created in 2016 according to the French business register. It operates mainly in France, with a smaller presence in Belgium and Germany, and the site's review calls it the largest hairdressing booking network in France. Pricing is not published, so a salon requests a demo to get a quote. Beauty and hairdressing are the whole scope, which makes it a poor fit for a physiotherapist.

Standout feature. Planity is the only tool here where the consumer app does the selling and the software exists to receive its bookings.

#6 Treatwell

London, United Kingdom Free to start; commission on a new client's first appointment, repeat bookings commission-free (see vendor website for rates) Demo on request

Best for: Salons that want a booking marketplace and diary from one vendor and accept commission on new clients

• Operating company. Treatwell Limited
• Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
• Where the data sits. Not stated as a single region; payments are processed by Stripe, with transfers to the US safeguarded under its privacy policy
• Source code. Closed source
• Replaces. Vagaro, Fresha, Booksy

Treatwell sells both software and demand: the Treatwell Connect diary and management app, Treatwell Pro, Treatwell Pay, an AI Receptionist and a consumer marketplace. The partner page lists a free start and says commission is charged on a client's first appointment only, framed as a finder's fee, while repeat bookings are commission-free. The commission rate did not read cleanly in the text we checked.

Treatwell Limited is registered in England under company number 06457679 at 6 St Andrew Street, London. The vendor says it operates across 15 countries and localises its site for markets including the UK, Ireland, the Netherlands, Belgium, France, Germany, Italy, Spain and Portugal. Its privacy policy names Stripe, Inc. in the US as payment processor, with safeguards for transfers, and the pages checked do not state who owns Treatwell Limited.

Standout feature. Treatwell is the only tool here whose revenue depends on delivering a salon's brand new clients.

#7 Salonkee

Luxembourg, Luxembourg Start package from €49/month; Plus and Business packages priced on request Demo on request

Best for: Salons in Luxembourg, France, Belgium and Germany that want a published entry price and a regional marketplace

• Operating company. Salonkee S.A.
• Jurisdiction. EU (Luxembourg)
• Source code. Closed source
• Replaces. Treatwell, Fresha, Planity

Salonkee is a Luxembourg salon marketplace and software suite whose Start package costs €49 per month and covers a booking calendar, a website, online booking and a waiting list. Plus layers on point of sale and inventory, and Business adds marketing and staff-access controls, both priced on request. A separate payments module adds terminals, cancellation and no-show policies, and online gift card and subscription sales.

Salonkee S.A. is registered in Luxembourg under RCS B207855, the only entrant in this category from that jurisdiction. Its marketplace reaches four countries, but depth in each is smaller than Planity's in France, and the site's review frames its case as regional reach. Website builder and caller-ID add-ons are available, and the focus stays on beauty and hairdressing.

Standout feature. Salonkee is the only tool here based in Luxembourg and the only one whose marketplace is explicitly cross-border.

#8 SimplyBook.me

Limassol, Cyprus Free tier + per booking volume Demo on request

Best for: Small service businesses that want a booking site as well as a diary

• Operating company. SimplyBook.me
• Jurisdiction. EU (Cyprus)
• Source code. Closed source
• Replaces. Mindbody, Acuity Scheduling, Booksy

SimplyBook.me gives each customer a complete booking website instead of a plain widget, and it is operated from Limassol in Cyprus. Its features include payments and deposits taken at booking, memberships, packages, gift cards, class and group bookings and reminders by email and SMS. Pricing starts with a free tier carrying a monthly booking allowance and then moves to plans priced by bookings and features, not by seat.

That structure suits a salon, studio or clinic with many part-time staff and no website worth the name. The same page also serves therapists, tutors and small clinics, which marks it as a general service-business tool. The interface is dense with options, volume-based pricing needs watching as bookings climb, and add-ons accumulate. Enterprise control is lighter than TIMIFY's.

Standout feature. SimplyBook.me is the only tool here that doubles as the salon's entire website.

#9 TIMIFY

Munich, Germany Free tier + per resource, per month Demo on request

Best for: Organisations with many branches that book customer appointments centrally

• Operating company. TIMIFY
• Jurisdiction. EU (Germany)
• Source code. Closed source
• Replaces. Calendly, Mindbody, Microsoft Bookings

TIMIFY is a Munich scheduling platform for organisations with many locations and bookable resources, such as bank branches, retail chains and service networks, and it handles bookings that need a person, a room and a piece of equipment to line up. The tool page lists multi-location and multi-resource booking, service and staff management, customer records, reminders, an embeddable widget and enterprise permissions, branding and reporting.

Pricing starts with a free tier for a single calendar, then per-resource monthly charges that scale with staff and locations; enterprise plans are quoted individually. For a salon the product is too wide: setup effort for complex resource rules is real, and no till or marketplace is listed. It earns its place on this page for chains of salons or clinics that need central control over services and opening hours with local diary control at each branch.

Standout feature. TIMIFY is the only tool here built around central rules for hundreds of branches rather than around a single salon.

#10 Reservio

Brno, Czech Republic Free plan; Starter, Standard and Pro plans priced per month plus VAT (amounts see vendor website) Demo on request

Best for: Solo professionals and small salons that want to start free and grow into paid plans

• Operating company. Reservio, s.r.o.
• Jurisdiction. EU (Czech Republic)
• Where the data sits. Stored on Reservio's servers; region not stated on the pages checked
• Source code. Closed source
• Replaces. Vagaro, Fresha, Mindbody

Reservio is a Brno booking system whose Free plan lists 40 bookings per 30 days, 100 clients, a booking website and apps for web, Android and iOS. Starter allows 200 bookings and unlimited clients, Standard 500 bookings plus memberships, credit and visit passes and a custom domain, and Pro unlimited bookings with multi-level user access and API integrations. Paid prices are quoted per month plus VAT, and the amounts did not render in the text we checked.

The terms name Reservio, s.r.o., business ID 293 76 033, at Palachovo namesti 799/5 in Brno as owner and operator, and its about page says the company is part of the Abugo group.

Beauty and wellness appear next to fitness, health, education and professional services in 14 languages, so it is a general booking tool, and stock-heavy retail or marketing automation is thinner than in Phorest. The terms state that Reservio acts as processor and stores data on its own servers.

Standout feature. Reservio is the only tool here with a free plan whose limits are published as numbers of bookings and clients.

#11 Bookitit

Valencia, Spain Priced per calendar: €15.90 per month (€190.80 per year) shown for one calendar, VAT excluded; 15-day free trial Demo on request

Best for: Small hairdressers and beauty centres that want a simple per-calendar agenda with WhatsApp reminders

• Operating company. Nubesis, S.L.
• Jurisdiction. EU (Spain)
• Where the data sits. Not stated on the pages checked
• Source code. Closed source
• Replaces. Vagaro, Booksy, Mindbody

Bookitit is an online agenda from Nubesis, S.L. in Valencia, priced per calendar, where a calendar means any employee, room, machine or other resource that clients can book. The pricing page shows €15.90 per month, or €190.80 per year, for one calendar excluding VAT, with a 15-day free trial. Clients book through a widget on a website, an Instagram profile, a Facebook page or a Google Business profile, or via link or QR code.

The terms identify Nubesis, S.L. at Calle Marques de Guadalest 29 in Valencia as site owner and data controller. Reminders go out by email, SMS and WhatsApp, and the Multicenter version manages one account per centre from a single panel with a unified client list. The pages checked list a client file and vouchers but no point of sale, stock control or marketplace, and cost grows with every calendar you add.

Standout feature. Bookitit is the only tool here that lists WhatsApp confirmations next to email and SMS reminders.