European Local Listings and Local SEO Software

#1 Uberall

Berlin, Germany Founded 2013 Three packaged plans shown on the pricing page with 'request pricing'; no figures published Demo on request

Best for: Brands with dozens to thousands of outlets that want one vendor for listings, reviews and store pages

• Operating company. Uberall GmbH
• Jurisdiction. EU (Germany)
• Where the data sits. AWS infrastructure; region not stated on the pages checked
• Source code. Closed source
• Replaces. Yext, plus parts of Birdeye and SOCi

Uberall is a Berlin platform run by Uberall GmbH that sends location data to the 200+ directories its homepage cites and builds review replies, social posting and store locators around that feed. The pricing page shows three packaged plans, staged from listings-only upward, each marked request pricing, so budgets start with a sales call.

The imprint names Uberall GmbH at Hussitenstraße 32-33 under HRB 141620 B, and the company gives 2013 as its founding year with offices in Paris, Amsterdam, Barcelona, San Francisco and Cebu. The privacy notice also lists Uberall Inc. in the United States, and AWS hosting is stated without a region. GEO Studio, according to the vendor, was built with AthenaHQ.

Standout feature. Uberall is the only tool here that sells Yext-style breadth from a German entity with a full imprint and register number.

#2 PinMeTo

Malmö, Sweden Founded 2013 Custom packages based on location count and usage; no figures published Demo on request

Best for: Chains and franchises in Europe that want EU processing and a certified security programme

• Operating company. PinMeTo AB
• Jurisdiction. EU (Sweden)
• Where the data sits. European Union; primary processing on AWS Ireland
• Source code. Closed source
• Replaces. Yext, plus parts of Birdeye

PinMeTo is a Malmö software company whose Places platform handles listings, reviews, conversations, local posts and local campaigns for brands with 100 to 5,000+ locations. The company says it began in 2013 when three friends set out to fix wrong location data on Google, Facebook and Apple.

PinMeTo AB, Adelgatan 9 in Malmö, is named as controller in the privacy statement. Its own pages list ISO 27001:2022 certificate C849231, audited by DNV and valid to 16 October 2029, and name AWS Ireland as primary processing. Offices in Gdańsk and Mumbai are listed, with Mumbai handling regional sales and support. Pricing is by quote with no trial.

Standout feature. PinMeTo is the only tool here that prints a certificate number, auditor and expiry date for its security programme.

#3 Partoo

Paris, France Founded 2014 Quote-based; the pricing page asks you to request a quote Demo on request

Best for: French and Southern European store networks that want local-language support

• Operating company. Partoo SAS
• Jurisdiction. EU (France)
• Where the data sits. AWS servers within the European Union
• Source code. Closed source
• Replaces. Yext, plus parts of Birdeye

Partoo SAS of Paris synchronises business information to Google, GPS apps, directories and AI search engines, and its Presence Management module reports views and actions per outlet. Review management, feedback surveys, a messages inbox and a store locator sit around it, and an AI messaging agent named Jim answers conversations.

The legal notice, updated in January 2026, gives 190 rue Championnet, share capital of €27,523.76 and R.C.S. Paris B 803 425 404. The site footer shows copyright from 2014. The privacy policy says AWS stores personal data on servers in the EU, with transfers outside the EU only through sub-processors. Press reports describe Webedia as majority owner, which the vendor pages do not confirm.

Standout feature. Partoo is the only tool here that pairs listings with customer feedback surveys and a conversational AI agent.

#4 Localistico

London, United Kingdom Founded 2014 Starter from €1000 per month (under 200 locations), Growth from €2500 (200-500), Enterprise from €4000 (500+); add-ons from €250 Demo on request

Best for: Mid-sized chains that want published price bands instead of a quote

• Operating company. Localistico Ltd
• Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
• Where the data sits. Not stated; privacy notice mentions possible transfers outside the EEA
• Source code. Closed source
• Replaces. Yext, plus parts of SOCi

Localistico is a London local marketing platform with offices in London and Madrid, and it prints its price bands: Starter from €1000 per month under 200 locations, Growth from €2500 for 200 to 500, and Enterprise from €4000 above 500. Store pages from €500, social messages from €300 and local ads from €250 are separate add-ons.

Localistico Ltd is registered at Companies House under 09121600, incorporated on 8 July 2014, and one person with significant control holds more than 50% and less than 75%. As a UK company it relies on adequacy rather than EU membership, and the privacy notice allows transfers outside the EEA without naming a hosting region. Recent additions include an AI Readiness Score and an MCP integration.

Standout feature. Localistico is the only multi-location platform here that lets a buyer read a full price table before talking to sales.

#5 BrightLocal

Brighton, United Kingdom One location: Track $41, Manage $54, Grow $65 per month on monthly billing, or $369, $485 and $584 per year; 14-day free trial, no card Demo on request

Best for: Agencies and SMEs that track Maps rankings and citations more than they push enterprise data feeds

• Operating company. BrightLocal Ltd
• Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
• Where the data sits. Not stated on the pages checked
• Source code. Closed source
• Replaces. Yext (smaller scale), Moz Local, Whitespark

BrightLocal is a Brighton company that frames its platform as three jobs: track local visibility, manage listings and grow reviews. Its Local Search Grid maps ranking across points around a business, and a Local AI Visibility Tracker reports on ChatGPT and Google AI features.

BrightLocal Ltd was incorporated on 20 September 2016 under number 10384626, with BrightLocal Services Ltd holding 75% or more of the shares. For one location the monthly-billing prices are Track $41, Manage $54 and Grow $65, with a 14-day trial and no card. The homepage claims 15,000+ platform customers, a vendor figure. Listings sync starts at Manage, and hosting is not stated.

Standout feature. BrightLocal is the only tool here built around geo-grid rank maps, with a priced entry plan that includes them.

#6 Localo

Wrocław, Poland Single Business $49 per month ($39 on yearly billing); Pro $169 ($149 yearly); excl. VAT; 14-day free trial Demo on request

Best for: Owners and freelancers who want guided weekly tasks instead of an enterprise feed

• Operating company. Localo Sp. z o.o.
• Jurisdiction. EU (Poland)
• Where the data sits. Not stated; billing handled by Paddle (United States)
• Source code. Closed source
• Replaces. Yext (for single profiles), Moz Local

Localo is a Wrocław product of Localo Sp. z o.o. that turns Google Business Profile upkeep into weekly Smart Tasks, with audits, a protection module, a review manager and an AI content publisher. Single Business costs $49 per month ($39 yearly) and Pro costs $169 ($149 yearly) for 2 to 10 profiles, excluding VAT.

The footer gives Plac Solny 14/3, 50-062 Wrocław, KRS 0000880128 and VAT ID PL8971887866. A 14-day trial and a 30-day money-back guarantee are stated, and agencies get white-label reports and a citations manager. The privacy policy names Paddle.com Inc. in the United States as billing entity for US users, and no hosting region is given.

Standout feature. Localo is the only tool here that hands the owner a ranked weekly to-do list rather than a dashboard.

#7 LocalZen

Poznań, Poland Not published; plans reached through a sales form; 14-day free trial offered Demo on request

Best for: Polish and Central European retail and fuel chains with many Google Maps listings

• Operating company. Center.AI Sp. z o.o.
• Jurisdiction. EU (Poland)
• Where the data sits. Not stated on the pages checked
• Source code. Closed source
• Replaces. Yext, Birdeye (listings part)

LocalZen targets retailers that want control over how their stores appear on Google Maps, with integrations for Google, Bing and Apple Maps and Facebook marked as coming soon. Listings Protection watches for harmful edits, bulk tools update many profiles, and a review booster and ranking trackers add reputation and position data.

The controller is Center.AI Sp. z o.o. in Poznań, KRS 0000535162, and the about page says LocalZen is part of Vercom S.A., which describes itself as founded in 2005 and serving more than 7,900 businesses. LocalZen grew out of the app developer Appchance, founded in 2011. Case studies name Decathlon, New Balance and Amic Energy. Pricing is not published.

Standout feature. LocalZen is the only tool here with a named listings-protection feature that blocks harmful outside edits.

#8 Reputacion

Malzéville (Nancy), France Starter €19 per month excl. VAT (1 establishment), Pro €49 (10 establishments), Enterprise by establishment count; yearly billing -5%; 30-day free trial Demo on request

Best for: Small chains and independent shops that mostly need reviews and a Maps ranking check

• Operating company. Reputacion SAS
• Jurisdiction. EU (France)
• Where the data sits. OVH hosting in France (legal notice)
• Source code. Closed source
• Replaces. Yext (reviews part), Birdeye

Reputacion is a French tool from Malzéville near Nancy that compares its own €19 entry price with legacy platforms at €1000 to €5000 or more. It collects reviews by QR code, NFC plate, SMS, email link or a prize wheel, routes happy customers to Google and suggests AI replies.

Reputacion SAS is registered at RCS Nancy under 789 404 993, and the legal notice names OVH as host. Starter covers one establishment, Pro covers ten at €49, and SMS costs €0.12 per message. It imports locations from a Google Business Profile account rather than feeding directories. The company states €1,000 share capital.

Standout feature. Reputacion is the only tool here whose review collection runs through NFC plates and a prize wheel at the counter.

#9 rankingCoach

Cologne, Germany UK site: free edition £0; rankingCoach 360 £30 per month on annual payment (£360 per year), or £25 setup plus £50 per month plus VAT Demo on request

Best for: Small companies without a marketer who want one guided app for listings and SEO

• Operating company. rankingCoach GmbH
• Jurisdiction. EU (Germany)
• Where the data sits. Not stated on the pages checked
• Source code. Closed source
• Replaces. Yext (entry level), Moz Local

rankingCoach is a Cologne marketing app for owners of small websites, with a one-click feature that publishes business data to up to 33 local directories. It also builds an SEO plan from the customer's own site, adds Google Ads and social monitoring, and offers step-by-step video tutorials.

rankingCoach GmbH is entered at Amtsgericht Köln under HRB 74811 with three managing directors named in the legal notice. On the UK site the free edition is £0 and rankingCoach 360 is £30 per month on annual payment. No multi-location dashboard or store locator was seen, and no hosting region is stated.

Standout feature. rankingCoach is the only tool here that doubles as a guided SEO and ads coach for people without marketing staff.

#10 Reeach Listing Manager

Düsseldorf, Germany Basic €3.99 per month (1 profile), Premium €5.99 per month (unlimited profiles); no minimum term Demo on request

Best for: Shops and agencies that only need to manage Google profiles at very low cost

• Operating company. Onlane GmbH (brand reeach)
• Jurisdiction. EU (Germany)
• Where the data sits. Not stated on the pages checked
• Source code. Closed source
• Replaces. Yext (Google profile part)

Reeach Listing Manager does one job: managing Google Business Profiles from a German product made by Onlane GmbH in Düsseldorf. Basic costs €3.99 per month for one profile and Premium €5.99 for unlimited profiles with profile creation and verification inside the tool.

The imprint names Onlane GmbH at Hansaallee 299, registered at Amtsgericht Düsseldorf under HRB 107118. The pricing page states no contract term. There is no mention of Apple Maps, Bing, directories, rank tracking or store pages, and the interface is in German. It sits beside a website builder and e-mail marketing in the wider reeach suite.

Standout feature. Reeach Listing Manager is the only tool here priced under €6 per month for unlimited Google profiles.

#11 GMB Club

Hyères, France From €59 excl. VAT per establishment per month, degressive; trial up to one week; no commitment Demo on request

Best for: French-speaking independents and small networks in restaurants, beauty and retail

• Operating company. Adam Abdelmoumen, trading as A2Z - GMB Club (entreprise individuelle)
• Jurisdiction. EU (France)
• Where the data sits. Website on Hostinger data centre in Germany; app hosting not stated
• Source code. Closed source
• Replaces. Yext (reviews and profile upkeep), Partoo

GMB Club describes AI agents rather than dashboards: separate agents reply to reviews, prepare posts and SEO and GEO articles, monitor a profile and handle messages, with the owner validating output. The homepage says it counts more than 900 establishments, and free tools cover a Maps position check and a profile audit.

The publisher is Adam Abdelmoumen, trading as A2Z in Hyères, a sole proprietorship with SIRET 850 996 349 00039, according to the March 2026 legal notice. Plans start at €59 excluding VAT per establishment per month, degressive, with a trial up to a week. Only website hosting (Hostinger, Germany) is stated.

Standout feature. GMB Club is the only tool here sold as a set of named AI agents, each limited to reviews, visibility, social, SEO or messaging.