Uberall
Berlin multi-location marketing platform that pushes listings to 200+ directories and adds reviews, social inbox, store locators and a GEO module for AI search
Quick Overview
| Company | Uberall GmbH |
|---|---|
| Category | Local Listings and Local SEO Software |
| Headquarters | Berlin, Germany |
| Founded | 2013 |
| EU Presence | Yes - Germany (EU) |
| Data Location | AWS infrastructure; region not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Listings management, location data management, review management, AI review responses, social media management, store locator and local pages, GEO Studio, analytics, API and MCP connectivity |
| Pricing | Three packaged plans shown on the pricing page with 'request pricing'; no figures published |
| Best For | Brands with dozens to thousands of outlets that want one vendor for listings, reviews and store pages |
| Replaces | Yext, plus parts of Birdeye and SOCi |
Detailed Review
Uberall approaches the Yext problem from Berlin. Its homepage says a location can be created, published and optimised across 200+ directories including Google, Apple, voice search and AI tools, and the product tree around that core covers reviews, social posting, a chatbot and message assistant, and store locators.
The legal entity named in the imprint is Uberall GmbH at Hussitenstraße 32-33, registered at Amtsgericht Berlin-Charlottenburg under HRB 141620 B. The company's own information page for AI assistants gives 2013 as the founding year and Berlin as headquarters, with offices in Paris, Amsterdam, Barcelona, San Francisco and Cebu.
Listings First, Then Everything Around Them
The Location Data Management module validates and formats business data before it goes out, and a separate Listings Management product distributes it. The pricing page then stacks three packages: a listings-led plan with posting to Google and Apple, a second that adds reviews, and a third that adds local social. Add-ons such as Analytics Plus and Collaborate Plus are listed separately.
This staging suits a buyer who starts with accurate data and adds reputation work later, which is how many Yext customers begin.
GEO Studio and AI Visibility
Uberall launched GEO Studio in 2026 as a module for generative engine optimisation, and its site pairs it with an AI Visibility Checker and a GEO Pulse report. The company states that GEO Studio is built in partnership with AthenaHQ, so part of that module rests on a third-party engine.
Local Pages and the store locator are described as carrying AI-oriented content so that each outlet has a page worth citing.
Group Structure and Hosting
The privacy notice lists affiliates in Amsterdam, Paris and London and also uberall Inc. in the United States. The company says its platform is hosted on AWS infrastructure certified for SOC 2 and ISO 27001, but names no region, which a European buyer should ask about in writing.
Limitations to Consider
Prices are not public, so budgeting needs a sales call. Hosting is on AWS with no region stated on the pages checked, and the group includes a US affiliate. This review rests on the vendor's pages, not a hands-on test. Smaller sites with a few locations will find Reeach or Reputacion far cheaper.
Who Should Use Uberall
Retail, hospitality, automotive and healthcare brands with large outlet networks that want a German vendor and are willing to negotiate a package.
Pros and Cons
Pros
- German GmbH with full imprint and register number
- Listings, reviews, social and store pages in one contract
- Plans staged from listings-only upward
- GEO module aimed at AI-search visibility
- Partner programme for agencies and resellers
Cons
- No published prices
- AWS hosting without a stated region
- US affiliate inside the group
- Heavy for businesses with a handful of sites
Alternatives to Uberall
Other European local listings and local seo software worth comparing before you decide:
PinMeTo
Sweden · Malmö location platform with EU processing and ISO 27001
Partoo
France · Paris presence management for store networks, with reviews and messaging
Localistico
United Kingdom · London local marketing platform with published monthly price bands
BrightLocal
United Kingdom · Brighton rank grids, citations and reviews with public per-location prices
See all European local listings and local seo software or compare them directly against Yext on our alternatives page.
Frequently Asked Questions
No. The pricing page shows three packages and an add-on list, but each carries a 'request pricing' button instead of a figure.
Uberall GmbH is registered in Berlin, Germany. The privacy notice also lists affiliates in the Netherlands, France, the United Kingdom and the United States.
It offers GEO Studio, an AI Visibility Checker and a GEO Pulse report. The company says GEO Studio was built in partnership with AthenaHQ.