PinMeTo
Malmö location platform for brands with 100 to 5,000+ outlets: listings, reviews, conversations, posts and local campaigns, with EU processing and ISO 27001
Quick Overview
| Company | PinMeTo AB |
|---|---|
| Category | Local Listings and Local SEO Software |
| Headquarters | Malmö, Sweden |
| Founded | 2013 |
| EU Presence | Yes - Sweden (EU) |
| Data Location | European Union; primary processing on AWS Ireland |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Listings, reviews and reputation, multi-channel conversations, local social posts, local campaigns, locator and local pages, Places AI layer, managed services, API suite |
| Pricing | Custom packages based on location count and usage; no figures published |
| Best For | Chains and franchises in Europe that want EU processing and a certified security programme |
| Replaces | Yext, plus parts of Birdeye |
Detailed Review
PinMeTo says it began in 2013 when three friends from Malmö set out to fix outdated location data on Google, Facebook and Apple. Today its Places platform covers listings, reviews, conversations, posts and local campaigns, and its pages name retail, automotive, petrol stations, EV charging, healthcare and municipalities as target industries.
The privacy statement names PinMeTo AB, Adelgatan 9, 211 22 Malmö, as controller. Other offices are in Gdańsk and Mumbai, with team members in Stockholm and Helsinki.
Security Program Spelled Out
PinMeTo's information page for AI assistants lists ISO 27001:2022 certificate C849231, audited by DNV, first certified in October 2023 and valid until 16 October 2029. The privacy statement says infrastructure runs on AWS in EU regions with Ireland as primary and lists SOC 2 among its security measures.
Few vendors in this category state certificate numbers and expiry dates on their own pages, which makes procurement checks faster.
Scale and Product Reach
The company serves brands with 100 to 5,000+ locations and smaller multi-location firms, and cites coverage of 100+ listing networks in 130+ countries. Beyond listings, the Conversations product handles customer messages and the Local Campaigns product combines paid ads with organic posts.
A Managed Services option lets PinMeTo's experts run parts of a brand's local presence, and a one-on-one onboarding service covers migration and training.
Pricing by Quote
The pricing page describes custom packages tailored to location count, platform usage and priorities, plus dedicated onboarding. There is no list price and no self-service sign-up, so every evaluation starts with a demo.
Limitations to Consider
No published prices and no free trial on the pages checked. The privacy statement lists an Indian office for regional sales and support, so confirm which team can reach your data. The review rests on the vendor's pages, not a hands-on test. Directory counts are the vendor's own figures. For a smaller portfolio, Localo or Reputacion will fit the budget better.
Who Should Use PinMeTo
European retail, automotive, fuel and healthcare networks that need documented EU hosting and ISO 27001 before signing.
Pros and Cons
Pros
- ISO 27001:2022 certificate number and expiry stated
- Primary processing on AWS Ireland
- Wide product set from listings to local ads
- Managed services and onboarding offered
- Swedish AB with a full privacy statement
Cons
- Quote-only pricing
- No self-service trial
- Mumbai office handles regional sales and support
- Aimed at 100+ location brands
Alternatives to PinMeTo
Other European local listings and local seo software worth comparing before you decide:
Uberall
Germany · Berlin platform for enterprise location data, reviews and store pages
Partoo
France · Paris presence management for store networks, with reviews and messaging
Localistico
United Kingdom · London local marketing platform with published monthly price bands
BrightLocal
United Kingdom · Brighton rank grids, citations and reviews with public per-location prices
See all European local listings and local seo software or compare them directly against Yext on our alternatives page.
Frequently Asked Questions
Its privacy statement names AWS cloud infrastructure in EU regions, with Ireland as the primary region.
The vendor's AI information page lists ISO 27001:2022 certificate C849231, audited by DNV, valid until 16 October 2029.
The pricing page offers custom packages and a demo booking. No list prices or self-service checkout were visible.