Best European Landing Page Builder

Looking for a GDPR-compliant alternative to Unbounce, Leadpages or ClickFunnels? European landing page builders range from purpose-built page editors to all-in-one funnel platforms bundling email, courses and checkout, all operated under EU jurisdiction.

How we rank these tools — 4-step process
  1. 1
    European ownership, verified

    The company is headquartered and incorporated in the EU, EEA or Switzerland, and processes customer data in Europe. A US parent company disqualifies a tool from this page regardless of where its servers are.

  2. 2
    Category fit and hands-on review

    What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.

  3. 3
    Compliance and pricing check

    GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.

  4. 4
    Position on this page

    Placement on this page can be paid, and that can affect the order tools appear in. It never buys a listing: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.

Vendors can pay for visibility on this page. It never changes what an entry says about a product, including the criticism, and we earn nothing when you click through to a vendor. Paid placement can affect the order in which tools appear; it never affects whether a tool is listed. Editorial policy

7 European Landing Page Builder Tools

Landingi

Gliwice landing-page builder with server-side A/B testing bundled from its Optimize plan upward

#1 of 7 in this category
Poland From $24/month, no permanent free plan
Purpose-built landing page tool, not an email platform...Server-side A/B testing bundled from the Optimize plan14-day free trial on every plan

Systeme.io

Irish-incorporated all-in-one funnel builder with a genuine free plan: landing pages, courses and email

#2 of 7 in this category
Ireland Free plan; paid from $17/month
Permanent free plan with 3 sales funnels, a course and a...Unlimited funnels and 0% transaction fees from $17/monthBundles funnels, email, courses, blogging and affiliates

GetResponse

Gdansk email marketing platform with an AI-assisted no-code landing page creator built in

#3 of 7 in this category
Poland Free tier; paid from €15/month
AI-powered landing page wizard plus 200+ templatesBuilt-in popups, live chat and SEO tools on the page bui...Bundled with a full email marketing and automation suite

MailerLite

Vilnius email marketing tool with an AI-generated landing page builder and click heatmaps

#4 of 7 in this category
Lithuania Free tier (1 page); paid from €10/month
AI-generated pages from a text prompt, 70+ template sect...A/B split testing (up to 5 versions) and click heatmapsFree plan includes 1 landing page, no time limit

Chimpify

Berlin funnel and landing page builder with one flat €25/month plan and unlimited pages

#5 of 7 in this category
Germany Single plan, €25/month
Unlimited domains, funnels, pages, emails and courses o...70+ landing and thank-you page templates, drag-and-drop30-day free trial, no credit card required

Brevo

Paris all-in-one marketing platform with a landing page builder alongside email, SMS and CRM

#6 of 7 in this category
France Free tier; paid from €19/month
Landing Pages offered as a named product within Brevo's ...Combines with email, SMS, CRM and marketing automationFree tier available before upgrading

Omnisend

Lithuanian ecommerce marketing platform with campaign-specific landing pages for email and SMS signups

#7 of 7 in this category
Lithuania Free plan; paid from $11.20/month
Campaign-specific landing pages matched to ad creativeSingle-focus template design for signup conversionBundled with email, SMS and unlimited web push

Key takeaways

  • Landingi ranks #1 among European landing page builders because it is a purpose-built page tool with server-side A/B testing, rather than an email platform with pages bundled in as a secondary feature.
  • Systeme.io and Omnisend are the only two tools here with a permanent free plan; MailerLite's free plan includes one landing page, and Chimpify and Landingi offer trials instead of a free tier.
  • Chimpify is the only tool with a single, genuinely unlimited flat-rate plan (€25/month) rather than a tiered ladder that gates page or contact counts.
  • Systeme.io is the only tool that bundles an online course platform and a built-in affiliate program directly into its funnel and landing page builder.
  • The category splits into two groups: purpose-built page/funnel tools (Landingi, Systeme.io, Chimpify) and email or ecommerce marketing platforms with a landing page feature attached (GetResponse, MailerLite, Brevo, Omnisend).

Looking for a GDPR-compliant alternative to Unbounce, Leadpages or ClickFunnels? European landing page builders range from purpose-built page editors to all-in-one funnel platforms bundling email, courses and checkout, all operated under EU jurisdiction.

European Landing Page Builder tools compared

European Landing Page Builder tools compared on position, country, entry price and best use
PositionToolCountryEntry priceBest for
#1 Landingi Poland From $24/month, no permanent free plan Marketers who want a dedicated landing page tool with server-side A/B testing
#2 Systeme.io Ireland Free plan; paid from $17/month Solopreneurs who want funnels, a course and email in one free-to-start tool
#3 GetResponse Poland Free tier; paid from €15/month Marketers who want an AI landing page wizard bundled with email marketing
#4 MailerLite Lithuania Free tier (1 page); paid from €10/month Creators who want AI-generated pages with heatmaps on a budget
#5 Chimpify Germany Single plan, €25/month German-speaking creators who want one flat, unlimited-everything plan
#6 Brevo France Free tier; paid from €19/month Businesses already on Brevo for email/SMS/CRM who want pages in the same tool
#7 Omnisend Lithuania Free plan; paid from $11.20/month Ecommerce brands that want simple campaign pages bundled with email/SMS/push

Every European landing page builder tool reviewed

#1 Landingi

Gliwice, Poland Founded 2011 From $24/month 14-day free trial, no permanent free plan

Best for: Marketers who want a dedicated landing page tool with server-side A/B testing built in

  • Operating company. Landingi Sp. z o.o. (KRS 0000449404)
  • Jurisdiction. EU (Poland)
  • Where the data sits. Not published — the privacy policy states only that data is processed on servers "meeting the requirements of Polish law", without naming a country, region or cloud provider
  • Source code. Closed source
  • Replaces. Unbounce, Instapage, Google Optimize

Landingi is a Gliwice-based landing page builder answering a different question than most of the rest of this category: not "how do I add a page to my email tool" but "how do I build and test the page as the primary product". Landing pages, AI-assisted copy through its Lunar generator, forms and 400+ templates come first; server-side A/B testing is bundled in from the Optimize plan upward rather than being a separate product.

Pricing runs Build at $24/month, Optimize at $119/month (where A/B testing starts), Scale from $229/month and Enterprise from $1,199/month, with annual billing including two free months. There is no permanent free plan, but every tier carries a 14-day free trial. That makes Landingi the most specialised — and, on a per-page basis, the most expensive — tool in this category, which suits a marketer who wants the page builder itself to be excellent rather than a bundled afterthought.

What Landingi does well

  • Purpose-built landing page tool rather than an email platform with pages bundled in
  • Server-side A/B testing bundled from the Optimize plan, not sold as a separate add-on
  • 400+ templates and an AI copy generator (Lunar) aimed specifically at conversion pages
  • 14-day free trial available on every plan, including the top tier

Where Landingi falls short

  • No permanent free plan, unlike Systeme.io, Omnisend and (partially) MailerLite in this category
  • A/B testing is reserved for the $119/month Optimize plan and above
  • Data-hosting location is not named in the privacy policy, only "servers meeting Polish law"

Standout feature. A landing page builder that treats the page as the product, not a bolt-on to an email tool, with server-side A/B testing bundled rather than sold separately.

#2 Systeme.io

Dublin, Ireland Founded Not stated by the vendor Free plan; paid from $17/month Permanent free plan, no credit card required

Best for: Solopreneurs who want funnels, a course and email marketing in one free-to-start tool

  • Operating company. ITACWT Limited
  • Jurisdiction. EU (Ireland)
  • Where the data sits. AWS servers in Ireland; privacy policy states data "is not transferred outside the European Union"
  • Source code. Closed source
  • Replaces. ClickFunnels, Leadpages, Kartra

Systeme.io is legally operated by ITACWT Limited, incorporated in Dublin, Ireland, and its all-in-one pitch centres on a funnel and landing page builder rather than treating pages as a feature of an email tool.

The Free plan costs $0, needs no credit card, and still includes 3 sales funnels, 1 course, 1 blog and 1 custom domain — enough to launch something real. Startup moves to $17/month for unlimited funnels, Webinar adds evergreen webinars at $47/month, and Unlimited removes the contact cap at $97/month.

Every paid tier includes 0% transaction fees and two free months on annual billing, and the platform bundles email marketing, an online course and membership platform, blogging and a built-in affiliate program into the same subscription. Prices are published in USD rather than EUR, and the vendor's own pages do not state a founding year or a detailed landing-page template count.

What Systeme.io does well

  • A genuinely permanent free plan with 3 sales funnels, a course and a custom domain, not a demo
  • Unlimited funnels from $17/month with 0% transaction fees on every paid plan
  • Bundles funnels, email, courses, blogging and an affiliate program in one subscription
  • Customer data hosted on AWS in Ireland and kept inside the EU per the vendor's own privacy policy

Where Systeme.io falls short

  • Pricing is published in USD, adding currency conversion for eurozone buyers
  • No founding year or landing-page template count published on the pages we reviewed
  • As a bundled tool, the page builder itself is less specialised than Landingi's

Standout feature. A permanent free plan that includes 3 real sales funnels, a course and a custom domain — most competitors gate landing pages behind a paid tier entirely.

#3 GetResponse

Gdansk, Poland EU (Poland) Free tier; paid from €15/month Free tier available

Best for: Marketers who want an AI-assisted landing page wizard bundled with a full email marketing suite

  • Operating company. GetResponse
  • Jurisdiction. EU (Poland)
  • Where the data sits. GDPR-compliant per the vendor
  • Source code. Closed source
  • Replaces. Unbounce, Leadpages, Mailchimp

GetResponse, based in Gdansk, folds a genuinely capable landing page creator into its broader email marketing platform rather than selling pages as a separate product. The builder offers an AI-powered wizard that generates a design from a short questionnaire, access to 200+ predesigned templates, and a no-code drag-and-drop editor with custom CSS, JavaScript and HTML support for teams that want to go further.

Built-in signup forms, exit-intent popups and live chat sit alongside SEO tools (editable meta tags, URLs and alt text) and analytics, with A/B testing available on paid plans. Pages publish on a GetResponse subdomain or a custom domain with SSL included, and the whole builder integrates directly with GetResponse's email automation and reporting.

What GetResponse does well

  • AI-powered landing page wizard plus 200+ templates, not just a blank drag-and-drop canvas
  • Popups, live chat and SEO tools built directly into the page builder
  • Tightly integrated with GetResponse's own email marketing and automation suite
  • Free tier available before moving to paid plans

Where GetResponse falls short

  • Landing pages are a feature of the email platform, not a standalone specialised product
  • A/B testing on landing pages is reserved for paid plans
  • Buyers who only want a page builder are paying for a much larger email suite around it

Standout feature. An AI wizard that generates a complete landing page from a short questionnaire, on top of 200+ ready templates.

#4 MailerLite

Vilnius, Lithuania EU (Lithuania) Free tier (1 page); paid from €10/month Free tier available

Best for: Creators who want AI-generated landing pages with heatmaps and A/B testing on a budget

  • Operating company. MailerLite
  • Jurisdiction. EU (Lithuania)
  • Where the data sits. GDPR-compliant per the vendor
  • Source code. Closed source
  • Replaces. Unbounce, Mailchimp, ConvertKit

MailerLite, based in Vilnius, pairs its email marketing platform with a landing page builder that leans heavily on AI: a prompt-based generator creates a complete page, which can then be reworked in the drag-and-drop editor using 70+ pro-designed sections (hero sections, CTAs, image blocks, surveys and more). A central brand-style setting and reusable content sections keep pages consistent across a campaign.

Conversion tooling includes interactive pop-ups, countdown timers and product blocks, Google Analytics integration, SEO fields, A/B split testing across up to 5 versions, and click heatmaps to see where visitors actually engage. The free plan includes 1 landing page with no time limit; paid plans from roughly €10/month unlock 10 or more pages along with automation and deeper analytics.

What MailerLite does well

  • AI-generated pages from a text prompt, not just a template picker
  • A/B split testing across up to 5 versions plus click heatmaps, unusual at this price point
  • Free plan includes 1 real landing page with no time limit, not a trial
  • Tightly bundled with MailerLite's email marketing and automation

Where MailerLite falls short

  • Free plan is capped at a single landing page
  • Automation and deeper analytics require a paid plan
  • Page builder is secondary to the email platform, similar to GetResponse and Brevo

Standout feature. Click heatmaps on landing pages, letting a small team see where visitors actually engage without a separate analytics tool.

#5 Chimpify

Berlin, Germany Founded Not stated by the vendor Single plan, €25/month 30-day free trial, no permanent free plan

Best for: German-speaking creators and coaches who want one flat-rate plan for funnels, courses and checkout

  • Operating company. Chimpify GmbH
  • Jurisdiction. EU (Germany)
  • Where the data sits. Vendor states DSGVO (GDPR) compliance with data storage on EU servers
  • Source code. Closed source
  • Replaces. ClickFunnels, Kartra, Leadpages

Chimpify, operated by Chimpify GmbH in Berlin, sells a single plan rather than a tiered ladder: €25/month billed annually, plus a 2% transaction fee on sales made through the platform (payment-processor fees and VAT are separate). That one plan includes unlimited domains, funnels, pages, emails, automations, blogs, courses, members, checkouts, products and users — a structure that removes the "which feature is behind which tier" question entirely.

The page editor is a visual drag-and-drop builder with 70+ landing and thank-you page templates, 100+ ready-made sections, 40+ elements, a shared style guide, and large built-in asset libraries (4M+ Unsplash images, 1,000+ FontAwesome icons, 1,000+ Google Fonts). Custom domains connect with free SSL, and Calendly, Stripe and PayPal are built in. What the vendor's marketing pages do not mention is an A/B testing feature, and support is German-first.

What Chimpify does well

  • One flat €25/month plan with unlimited pages, funnels, emails and courses — no tier ladder
  • 70+ templates with a drag-and-drop editor and large built-in asset libraries
  • 30-day free trial with full feature access, no credit card required
  • Operated by Chimpify GmbH in Berlin with stated DSGVO compliance and EU data storage

Where Chimpify falls short

  • No published A/B testing feature, unlike Landingi or MailerLite in this category
  • No lower-cost entry tier for a very small, single-page use case
  • Support and marketing content are German-first

Standout feature. A single, genuinely unlimited plan — unlike most of this category, nothing is gated behind a higher tier.

#6 Brevo

Paris, France EU (France) Free tier; paid from €19/month Free tier available

Best for: Businesses already using Brevo for email, SMS and CRM who want landing pages in the same platform

  • Operating company. Brevo
  • Jurisdiction. EU (France)
  • Where the data sits. GDPR-compliant per the vendor
  • Source code. Closed source
  • Replaces. Unbounce, Mailchimp, HubSpot

Brevo, the Paris-based multi-channel marketing platform formerly known as Sendinblue, offers Landing Pages as a named product within its broader suite of email, SMS, CRM and marketing automation tools. We confirmed the feature exists via Brevo's own dedicated product page, though the vendor pages we could access did not expose the detailed plan-gating or template count for it.

For a business that already runs its email and SMS campaigns through Brevo, adding landing pages inside the same account avoids a second tool and a second login. For a buyer whose only need is a landing page, Brevo is a heavier platform than a purpose-built tool like Landingi or a lighter one like Chimpify, and pricing scales with the full marketing suite rather than the page builder alone.

What Brevo does well

  • Landing Pages offered as a named, dedicated product within Brevo's own site
  • Sits inside the same account as Brevo's email, SMS, CRM and automation tools
  • Free tier available before moving to paid plans
  • Operated by Brevo in Paris, France, with GDPR compliance stated by the vendor

Where Brevo falls short

  • We could not confirm the exact plan tier or template count for the landing page feature from the pages available to us
  • A much larger platform than a buyer who only wants landing pages needs
  • Not a purpose-built landing page specialist like Landingi

Standout feature. One account for landing pages, email, SMS and CRM together, useful for a team that wants to consolidate rather than add another vendor.

#7 Omnisend

Vilnius, Lithuania Founded 2014 Free plan; paid from $11.20/month Permanent free plan

Best for: Ecommerce brands that want simple campaign landing pages bundled with email, SMS and web push

  • Operating company. Omnisend UAB (legal entity code 302530363)
  • Jurisdiction. EU (Lithuania)
  • Where the data sits. Google Cloud Platform; no region named in the Data Processing Agreement
  • Source code. Closed source
  • Replaces. Klaviyo, Mailchimp, PushEngage

Omnisend, from Omnisend UAB in Vilnius, is an ecommerce-focused email, SMS and web push platform that includes a landing page builder aimed squarely at signup campaigns rather than general-purpose marketing pages. Pages are built around a single, focused objective — matching the text, images and colours to the ad that drove the click — using pre-designed, fully customisable templates rather than a from-scratch canvas.

Landing pages are positioned as part of the broader platform and available on paid plans; the permanent free plan (500 emails and 250 contacts a month, plus unlimited web push) is the most generous free web-push offering in this category, but the free plan is built around messaging rather than the page builder itself. Standard plans start from around $11.20/month.

What Omnisend does well

  • Campaign-specific landing pages matched to the ad creative that drove the visit
  • Permanent free plan, including unlimited web push, before any landing pages are needed
  • Single-focus, conversion-oriented template design rather than a general page builder
  • Tightly integrated with Omnisend's ecommerce email and SMS tools

Where Omnisend falls short

  • Landing pages are the least central feature in this category — a signup tool first, a page builder second
  • Data hosting region is not named in the Data Processing Agreement, only the cloud provider (GCP)
  • Landing pages require a paid plan, unlike the free-plan pages available from MailerLite or Systeme.io

Standout feature. Landing pages built specifically to match ad creative for a single signup goal, rather than a general-purpose page canvas.

Purpose-built page tool, or a feature inside a bigger platform?

This is the fault line that runs through the whole category, and it decides how you shop.

Landingi and Systeme.io put the page or funnel builder at the centre of the product. Landingi is the more specialised of the two — landing pages and server-side A/B testing, nothing else — while Systeme.io wraps its funnel builder in courses, an affiliate program and a genuinely usable free plan. Chimpify sits close to this group too, with a single flat-rate plan built specifically around funnels and pages, though at €25/month it has no free tier.

GetResponse, MailerLite, Brevo and Omnisend all start from the other direction: an email or SMS marketing platform with a landing page builder attached. That is not automatically a worse choice — GetResponse's AI wizard and MailerLite's heatmaps are genuinely capable — but the page builder in each case is one feature among many, gated by the same pricing tiers as the rest of the platform, rather than the product itself.

Is there a genuinely free option?

Two tools have a permanent free plan built around the funnel/page use case: Systeme.io (3 sales funnels, a course, a blog and a custom domain, no card required) and Omnisend (unlimited web push plus a small email/SMS allowance, though landing pages themselves sit behind a paid plan).

MailerLite's free plan includes exactly 1 landing page with no time limit — useful for a single campaign, not a full site. Landingi and Chimpify both rely on time-limited trials (14 and 30 days respectively) rather than a free tier.

What actually differs between these tools?

Beyond the free-plan question, the real differentiators are testing depth and pricing shape. Landingi and MailerLite both publish A/B testing as a named feature (server-side on Landingi from $119/month, up to 5 versions on MailerLite); Chimpify's marketing pages do not mention A/B testing at all. On pricing shape, Chimpify is the outlier with one flat, unlimited plan, while every other tool in this category uses a tiered ladder that gates contacts, pages or funnel counts by price.

How we selected and ranked these 7 tools

Every tool on this page is in the European Purpose directory, which means the operating company is established in the EU or EEA and we have verified that from the company's own legal notice, terms of service or privacy policy rather than from a marketing page. Tools headquartered outside the EU/EEA — including the UK, US, Canada and Israel — are not eligible, however good they are.

  1. Feature verification (weight: 40%). We check each landing-page capability against the vendor's own documentation and product pages, and record what the tool does rather than what the category is assumed to include. Several well-known EU-based marketing and website tools were reviewed and left off this page because we could not confirm a genuine, named landing-page-builder feature on their own sites.
  2. Ease of adoption (weight: 30%). Templates, AI-assisted page generation, integrations and how much configuration stands between signing up and a published page.
  3. Value and transparency (weight: 30%). A permanent free plan or published pricing counts in a vendor's favour; we weigh what a buyer gets for the entry price, not the headline feature count.
  4. Editorial review. Three people touch every page: one writes it, a second edits it, and a third checks the compliance and pricing claims against the vendor's documentation. The three weights above decide the order; a position is a ranking against the other European tools in this category, not an absolute score.

Vendor-reported outcomes — conversion-rate lifts, template counts, user numbers — are labelled as vendor claims wherever they appear on this page. We have not audited them, and neither has anyone else who quotes them. Read our full editorial process for how pages are re-verified.

Frequently asked questions

Landingi ranks #1 in this directory because it is a purpose-built landing page tool rather than an email platform with pages bundled in, with server-side A/B testing from its Optimize plan. The right answer still depends on the job: Systeme.io for a genuine free plan with funnels, courses and email included, Chimpify for one flat unlimited-everything price, and GetResponse or MailerLite if you already want a full email marketing suite alongside your pages.

All seven tools in this category are built, or usable, as European alternatives to Unbounce, Leadpages and ClickFunnels. Landingi and Systeme.io are the closest purpose-built matches; GetResponse, MailerLite, Chimpify, Brevo and Omnisend fold a landing page builder into a broader email or ecommerce marketing platform.

It ranges widely. Systeme.io and Omnisend both have permanent free plans; MailerLite's free plan includes one landing page. Chimpify is a single flat €25/month plan. GetResponse and Brevo both start with a free tier and move to paid plans from roughly €15-19/month. Landingi has no permanent free plan but starts at $24/month with a 14-day trial on every plan.

Systeme.io's Free plan is permanent and includes 3 sales funnels, a course, a blog and a custom domain with no credit card required. Omnisend also has a permanent free plan (500 emails and 250 contacts a month). MailerLite's free plan includes 1 landing page. Landingi and Chimpify offer free trials rather than a permanent free tier.

Chimpify, from Chimpify GmbH in Berlin. Its single €25/month plan includes unlimited domains, funnels, pages, emails, automations, blogs, courses and checkouts, rather than gating page or contact counts behind higher tiers the way most competitors in this category do.

Systeme.io, operated by ITACWT Limited in Dublin, Ireland, bundles a course and membership platform with a built-in affiliate program alongside its funnel and landing page builder, all inside the same subscription, including the free plan.

Landingi does, bundled from its Optimize plan ($119/month) upward. MailerLite offers A/B split testing with up to 5 versions on its landing pages. Chimpify's marketing pages do not mention an A/B testing feature.

Not on this list?

If you build a European landing page builder that belongs here, tell us about it. Every suggestion is checked against the same criteria as the tools above: European ownership and hosting, a real product, and pricing we can verify. A listing is editorial, and we say so on this page where placement is paid.

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