European E-commerce Personalization Tools

#1 Hello Retail

Copenhagen, Denmark Founded 2013 Search and Recommendations from EUR 250/month each; Product Agents emails from EUR 99/month for 5,000 emails, billed annually (monthly billing +20%) 14-day Product Agents trial, 500 emails, no card

Best for: Mid-market shops on Shopify, Magento or Centra that want search and recommendations from one Danish vendor

• Operating company. Hello Retail ApS
• Jurisdiction. EU (Denmark)
• Where the data sits. Not stated on the pages reviewed; ask the vendor
• Source code. Closed source
• Replaces. Dynamic Yield, Nosto, Bloomreach

Hello Retail is the Danish option in this group that prints a euro price next to each module. Search and Recommendations each start at EUR 250 per month, so the two together begin at EUR 500 before usage, and Product Agents, an email product that works inside a shop's own Klaviyo setup, starts at EUR 99 per month for 5,000 emails on annual billing. Overage is stated as EUR 50 per 1,000 emails, and monthly billing adds 20 percent.

Hello Retail ApS is a Copenhagen company, founded in 2013 according to its about page, with Denmark, Sweden, the Netherlands and Italy as primary markets. Its privacy policy names company registration number 32449743. The pages reviewed state no hosting region, so the sub-processor list is the first thing to request. It lists no experimentation product, and Product Agents need Klaviyo.

Standout feature. It is the one tool here with separate, published euro prices for onsite modules and for personalized email.

#2 Recombee

Prague, Czech Republic Founded 2015 Free plan; Standard from $99/month; Pro from $1,699/month; Premium from $4,499/month (USD, pricing page) Free plan and 30-day unlimited trial

Best for: Developer-led teams that want a recommendation API for shops, media or other catalogues

• Operating company. Recombee, s.r.o.
• Jurisdiction. EU (Czech Republic)
• Where the data sits. Servers in the European Union (GDPR page); operator not named
• Source code. Closed source
• Replaces. Dynamic Yield, Nosto, Algolia Recommend

Recombee sells recommendations as an API and says so plainly: its models cover products, content and users, with personalized search, filters, boosters and the ReQL query language in every plan. A no-code widget and a search widget are included, so a team without a front-end developer can start with a component. The free plan covers under 100,000 interactions and 20,000 active users per month.

Recombee, s.r.o. is named in the terms as the contracting party, with an address in Prague, and the about page gives 2015 as the founding year. The GDPR page states that the company acts as processor, pseudonymises client data and keeps servers in the European Union, without naming the operator. Paid plans are priced in US dollars, from $99 to $4,499 per month, and SSO is included only from Pro.

Standout feature. It is the one engine here that a small team can put on live traffic for free, with a documented ceiling of 100,000 interactions a month.

#3 Clerk.io

Copenhagen, Denmark Modular usage-based pricing (searches, recommendations, conversations); amounts depend on a calculator, see website Free trial offered

Best for: Independent and mid-market online shops that want search, recommendations and email in one Danish platform

• Operating company. Clerk.io ApS (VAT DK33952848)
• Jurisdiction. EU (Denmark)
• Where the data sits. Not stated on the pages reviewed; ask the vendor
• Source code. Closed source
• Replaces. Dynamic Yield, Klevu, Nosto

Clerk.io puts search, recommendations, an AI chat, audience segments and email campaigns on one data set and bills each by usage: searches, recommendations and chat conversations per month. The pricing page offers a currency switch for EUR, DKK, GBP and USD, but the amounts come from an interactive calculator that was not server-rendered, so no figure is quoted here.

Clerk.io ApS is the contracting party named in the terms, with VAT DK33952848 and an address at Kigkurren 8G in Copenhagen under Danish law. The company says it was founded by Hans-Kristian Bjerregaard, who came from the Danish sports retailer Unisport. Its trust site publishes a GDPR help page and a data processing agreement, although the privacy policy still mentions the EU-US Privacy Shield, and no hosting region is stated.

Standout feature. It is the only vendor here whose price scales with searches, recommendations and conversations separately, so a shop pays for the touchpoints it uses.

#4 Crobox

Amsterdam, Netherlands Essential, Advanced and Enterprise plans; pricing on request Demo on request

Best for: Shops with complex products where shoppers need guidance, such as beauty, home appliances and sports

• Operating company. Crobox B.V. (Chamber of Commerce 65563956)
• Jurisdiction. EU (Netherlands)
• Where the data sits. Hetzner, Falkenstein, Germany (all production servers); OpenAI in the United States for language-model features, non-personal data only
• Source code. Closed source
• Replaces. Dynamic Yield, Nosto

Crobox starts from the moment a shopper cannot decide. Its product finders ask a few questions and narrow the range, Sagent is an AI shopping assistant, and a recommender, dynamic messaging, product comparison and a review summarizer sit around them. Essential is finders only with 10,000 monthly engagements, Advanced adds campaigns and recommendations, and Enterprise lists all experiences. All three say request pricing.

The contact page names Crobox B.V., Chamber of Commerce 65563956, Kloveniersburgwal 131H, Amsterdam. The subprocessor page lists Hetzner Online GmbH in Falkenstein for all production servers, Google Cloud Secret Manager in the EU and OpenAI in the United States for language-model features, limited to non-personal data. The trust centre says no personally identifiable shopper data is stored. Impact figures on its site, such as a 259 percent conversion uplift, are vendor claims.

Standout feature. It publishes the most detailed hosting list in the group, down to the data centre town and the one US sub-processor.

#5 Relewise

Aarhus, Denmark Usage-based licence by personalization requests with falling unit prices; amounts on request Demo on request

Best for: Danish and Nordic B2B and B2C shops that want search and personalization from one vendor

• Operating company. Relewise ApS
• Jurisdiction. EU (Denmark)
• Where the data sits. Microsoft Azure North Europe and West Europe, per its privacy notice
• Source code. Closed source
• Replaces. Algolia, Bloomreach, Klevu

Relewise sells one licence with access to every feature: semantic search with autocomplete, cross-language search, behaviour-based ranking, recommendations, merchandising and retail media. Its pricing page says there are no basic, pro or enterprise tiers, the unit price falls as personalization requests grow across all of a customer's sites, and the licence can end at the close of any month. Amounts are shown only after a demo request.

Relewise ApS issues the privacy notice, and the contact page gives a head office at Trindsovej 8 in Aarhus. The company story dates the idea to 2020, when three developers set out to build a search and personalization platform. The notice names Microsoft Azure North Europe and West Europe as server regions and lists Twilio SendGrid in the United States for the company's own mail. The vendor quotes responses under 100 ms for search and under 50 ms for suggestions.

Standout feature. It is the only tool here whose published model is a single licence that ends monthly, with unit prices that fall as requests rise.

#6 Tweakwise

Zwolle, Netherlands Modular; the pricing page lists starting figures per solution (Smart Search from 295, Commerce Pages from 495, Recommendations from 295) without naming a currency or period Demo on request

Best for: Web shops whose merchandisers tune search and category pages by hand

• Operating company. Tweakwise (private limited company, Netherlands)
• Jurisdiction. EU (Netherlands)
• Where the data sits. Not stated on the pages reviewed; ask the vendor
• Source code. Closed source
• Replaces. Algolia, Klevu, Searchspring

Tweakwise is built around the merchandiser. Smart Search with AI vector search, dynamic redirects, AI synonyms and autocorrection, Commerce Pages for category listings, rule-based recommendations and guided selling are separate solutions, each priced from a starting figure and then adjusted by a merchandising level. The listed starting figures are 295 for Smart Search, 495 for Commerce Pages and 295 for Recommendations, with no currency or period named.

The privacy policy describes Tweakwise as a private limited company incorporated in the Netherlands, with its office at Punterweg 2 in Zwolle and a second address in Stockholm. The website states that it is part of Orisha Commerce, and its terms sit on that group's contract hub; the pages reviewed do not describe the group's ownership. Hosting location is not stated, and the product is for web shops, not content sites.

Standout feature. It is the only tool here that sells category-page management as a module of its own next to search and recommendations.

#7 Kameleoon

Paris, France PBX Starter from $495 per month (up to 10 experiments, 50,000 tested visitors per month); Enterprise on request 30-day free trial of PBX Starter, up to 3 experiments, no card required

Best for: Product and marketing teams that need web, server-side and feature testing from one European vendor

• Operating company. Kameleoon SAS (RCS Aix-en-Provence 507 754 570)
• Jurisdiction. EU (France)
• Where the data sits. European Union per the privacy policy; no data centre or cloud provider named
• Independent checks. ISO 27001, SOC 2
• Source code. Closed source
• Replaces. Optimizely, VWO, Adobe Target

Kameleoon is an experimentation platform with personalization on top, which makes it the testing answer rather than a recommendation engine. Web experiments with a visual editor, server-side experiments and feature management are sold as one platform. PBX Starter is listed from $495 per month for up to 10 experiments and 50,000 tested visitors per month, with a 30-day free trial of up to three experiments and no card. Enterprise is quoted.

Kameleoon SAS is registered at RCS Aix-en-Provence 507 754 570 and based in Paris, with offices in Offenburg, London, New York and Ontario. The vendor states ISO 27001 and SOC 2 certification, and its privacy policy says personal data is stored on servers within the EU, on dedicated servers with no data centre operator named. It has no tool page on this site yet and does not sell product recommendations.

Standout feature. It is the one tool here that covers web, server-side and feature tests under one contract.

#8 Doofinder

Madrid, Spain Basic EUR 49/month (EUR 44 billed annually), Pro EUR 149/month, Advanced EUR 349/month; Enterprise on request Demo on request

Best for: Small and mid-size online shops that want a plug-in and a fixed monthly price

• Operating company. Doofinder S.L.
• Jurisdiction. EU (Spain)
• Where the data sits. Not stated on the pages reviewed; ask the vendor
• Source code. Closed source
• Replaces. Algolia, Klevu, Searchspring

Doofinder sells search to shop owners rather than to developers. It connects to a catalogue through a plug-in or script and adds suggestions, synonyms, search analytics, promotional banners, product recommendations and a quiz maker. Basic costs EUR 49 per month (EUR 44 on annual billing) for up to 10,000 requests per product, Pro EUR 149 for up to 150,000 and Advanced EUR 349 for up to 400,000. Enterprise and the AI assistant are on request.

Doofinder S.L. is registered in the Madrid commercial register, and its privacy policy names a data protection officer and cites Spanish data protection law. Dedicated pages cover Magento, Shopify, BigCommerce and WooCommerce. Request caps apply per product within each plan, 1:1 personalization and category merchandising arrive at Advanced, and the pages reviewed do not state where indexes are hosted.

Standout feature. It is the cheapest published entry point in the group: three euro plans with request caps a shop owner can read before talking to anyone.

#9 Nosto

Helsinki, Finland Founded 2013 On request; no public price list, quoted after a demo Demo on request

Best for: Retailers that want merchandising, recommendations and testing on one platform and will verify hosting in the contract

• Operating company. Nosto Solutions Oy
• Jurisdiction. EU (Finland)
• Where the data sits. Not EU-specific: the published sub-processor list names Amazon Web Services, Inc. (hosting and storage, United States) and Amazon Web Services Australia Pty Ltd (hosting and storage, Australia); no EU hosting location is named for primary data storage
• Source code. Closed source
• Replaces. Dynamic Yield, Certona, Monetate

Nosto positions itself as a commerce experience platform: AI merchandising, personalized search, category merchandising, product recommendations, post-purchase upsell, shoppable UGC and an A/B Testing and Optimization module share one account. For a retailer that wants testing and merchandising on the same data, that is the nearest match in this group to a broad suite, and the tool page lists Dynamic Yield among the products it replaces.

Nosto Solutions Oy is registered at Bulevardi 21 in Helsinki, was founded in 2013 by Jani Luostarinen, Antti Poyhonen and Juha Valvanne, and lists affiliate entities in Finland, the UK, Germany, Sweden and France. The weak point is hosting: the sub-processor list names Amazon Web Services, Inc. in the United States and Amazon Web Services Australia Pty Ltd, with no EU location for primary data. Plans are quoted after a demo and no certification is stated on the pages checked.

Standout feature. It combines the widest European affiliate network in the group with hosting that, per its own list, runs on AWS in the United States and Australia.

#10 Ometria

London, United Kingdom Founded 2013 Not published; demo on request Demo on request

Best for: Retail brands that want one customer profile behind email, SMS, ads and in-store campaigns

• Operating company. Ometria Ltd (Companies House 08372083)
• Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
• Where the data sits. Not stated by the vendor
• Source code. Closed source
• Replaces. Klaviyo, Bloomreach, Twilio Segment

Ometria approaches personalization from the customer record. It ingests data from e-commerce platforms, data warehouses, POS, loyalty and support systems, resolves identity across email, mobile and cookie data including anonymous visitors, and keeps one record of marketing consent. Audiences then go out by email, SMS, ads, push, direct mail and in-store on the same profiles, and an AI layer called Architect AI adds predictive attributes.

Ometria Ltd, Companies House 08372083, is a London company incorporated in 2013. The vendor says it has about 200 clients, 150 staff and more than 250 million customer profiles, figures it reports about itself, and lists ISO 27001 and ISO 27701 among its credentials. Pricing is not published, there is no self-serve trial, the hosting region is not stated, and as a UK company it is covered by the EU adequacy decision rather than being established in the EU.

Standout feature. It is the retail-specific customer data platform of the group, with identity resolution for anonymous visitors and one consent record across channels.

#11 Barilliance

Israel (city not stated) Founded 2009 Starting at $250/month for Onsite Personalization, Product Recommendations and Live; AI Product Expert and Product Finder by tier Demo on request

Best for: Established online stores that accept an Israel-headquartered vendor and want recommendations and cart recovery

• Operating company. Barilliance Ltd
• Jurisdiction. Israel (counts as European for this directory)
• Where the data sits. Not stated on the pages reviewed; ask the vendor
• Source code. Closed source
• Replaces. Dynamic Yield, Nosto

Barilliance covers onsite personalization, product recommendations, social proof, cart abandonment, an AI Product Finder and an AI Product Expert. Onsite Personalization, Product Recommendations and Live start at $250 per month, tailored to traffic or annual sales, and the Product Finder is tiered by number of categories from two to unlimited. The pricing page says there is no lock-in and that all plans include human support and onboarding.

Barilliance Ltd says on its about page that it was founded in 2009, is headquartered in Israel and has offices in the United States, Australia and Spain. Israel counts as European for this directory.

The terms page did not render during the review, so the contracting entity and governing law are not confirmed beyond that statement, prices are in US dollars and no hosting location is stated. The vendor says its machine learning works best for clients with $1M or more in sales.

Standout feature. It is the only vendor here that states in writing the sales volume, about $1M, at which its machine learning works best.

#12 epoq

Ettlingen, Germany Pricing on request (price inquiry form) Demo on request

Best for: German and DACH shops that want personalization from a German vendor with a data processing agreement

• Operating company. epoq internet services GmbH (Mannheim HRB 716739)
• Jurisdiction. EU (Germany)
• Where the data sits. Germany (data centres in Germany, per its data protection page)
• Source code. Closed source
• Replaces. Dynamic Yield, Nosto

epoq combines Epoq Advise for recommendations, Epoq Search for intelligent search and Epoq Inspire for email personalization, with a control desk for merchandisers and a customer targeting function. In September 2025 the company announced an AI Shopping Assistant for dialogue-based advice. Pricing is handled through a price inquiry form, and shop-system coverage comes via partners, with Shopware named.

epoq internet services GmbH is registered in Ettlingen under Mannheim HRB 716739, and the imprint names Thorsten Muehling and Stefan von Lieven as managing directors. The data protection page states pseudonymised data, data centres in Germany under German law, a data processing agreement on request and an internal data protection officer. A 2022 press page describes an acquisition by AB Tasty, while the current site calls epoq an independent brand within Entirely, so confirm current ownership before signing.

Standout feature. It is the one suite here that ties its hosting statement to German data centres and German law on the data protection page.