Ometria
London customer data and experience platform built for retail, with identity resolution and cross-channel orchestration
Quick Overview
| Company | Ometria Ltd (Companies House 08372083) |
|---|---|
| Category | Customer Data Platform Software |
| Headquarters | London, United Kingdom |
| Founded | 2013 |
| EU Presence | United Kingdom (adequacy decision, outside the EEA) |
| Data Location | Not stated by the vendor |
| Open Source | No |
| Compliance | ISO 27001 and ISO 27701 listed among its security credentials; no certificate document published on the pages reviewed |
| Pricing | Not published; demo on request |
| Free Option | Not stated by the vendor; demo on request |
| Replaces | Klaviyo, Bloomreach, Twilio Segment |
Detailed Review
Ometria Ltd (Companies House 08372083, London, incorporated in 2013) calls its product a customer data and experience platform, built specifically for retail brands. The data layer ingests from ecommerce platforms, data warehouses and ERP, websites, mobile apps, POS, loyalty and customer support systems, consolidates customer profiles, resolves identity across email, mobile and cookie data, including for anonymous visitors, and keeps a single record of marketing consent across channels.
The experience layer sits on the same profiles: real-time audiences, a broadcast builder, a cross-channel journey builder and delivery through email, SMS, ads and retargeting, mobile push, direct mail, in-store and customer service, and loyalty. Its AI layer, Architect AI, adds predictive attributes such as forecast next-order timing and VIP potential. The vendor lists ISO 27001 and ISO 27701 among its security credentials and says it supports both GDPR and North American requirements such as CCPA.
The retail focus is the point and the limit: a B2B or non-retail team will find less that fits. No pricing is published, there is no pricing page, and no self-serve trial is stated.
The company says it has about 200 clients, 150 staff and more than 250 million customer profiles, figures it reports about itself, and has raised more than $70 million. As a UK company it is covered by the EU adequacy decision rather than being established in the EU.
What Ometria does well
- Built specifically for retail, with ecommerce, POS and loyalty ingestion
- Identity resolution including anonymous visitors, plus a single consent record
- Activation across email, SMS, ads, push, direct mail and in-store on the same profiles
- ISO 27001 and ISO 27701 listed among its security credentials
Where Ometria falls short
- Retail-specific, so a weaker fit for B2B or non-retail teams
- No published pricing and no self-serve trial
- Hosting region not stated on the pages reviewed
- UK company, so EU adequacy rather than EU establishment
Standout feature. A retail-specific CDP and cross-channel orchestration layer on one set of profiles, with identity resolution for anonymous visitors.
Pros and Cons
Pros
- Built specifically for retail, with ecommerce, POS and loyalty ingestion
- Identity resolution including anonymous visitors, plus a single consent record
- Activation across email, SMS, ads, push, direct mail and in-store on the same profiles
- ISO 27001 and ISO 27701 listed among its security credentials
Cons
- Retail-specific, so a weaker fit for B2B or non-retail teams
- No published pricing and no self-serve trial
- Hosting region not stated on the pages reviewed
- UK company, so EU adequacy rather than EU establishment
Alternatives to Ometria
Frequently Asked Questions
What is Ometria?
Ometria Ltd (Companies House 08372083, London, incorporated in 2013) calls its product a customer data and experience platform, built specifically for retail brands. The data layer ingests from ecommerce platforms, data warehouses and ERP, websites, mobile apps, POS, loyalty and customer support systems, consolidates customer profiles, resolves identity across email, mobile and cookie data, including for anonymous visitors, and keeps a single record of marketing consent across channels.
Where is Ometria based?
Ometria operates from London, United Kingdom, which places it under United Kingdom (adequacy decision, outside the EEA). Compliance: ISO 27001 and ISO 27701 listed among its security credentials; no certificate document published on the pages reviewed.
What does Ometria cost?
Not published; demo on request. Not stated by the vendor; demo on request.
Who is Ometria best for?
Retail and ecommerce brands wanting a retail-specific CDP with activation. A retail-specific CDP and cross-channel orchestration layer on one set of profiles, with identity resolution for anonymous visitors.
What are the drawbacks of Ometria?
Retail-specific, so a weaker fit for B2B or non-retail teams. No published pricing and no self-serve trial. Hosting region not stated on the pages reviewed. UK company, so EU adequacy rather than EU establishment.
Is Ometria a good alternative to Klaviyo?
Ometria is built as a European alternative to Klaviyo: London customer data and experience platform built for retail, with identity resolution and cross-channel orchestration. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Ometria compare to other Customer Data Platform Software?
Ometria is one of several European Customer Data Platform Software we cover. It is most often compared with Klaviyo, Bloomreach, Twilio Segment.