European Alternatives to Campaign Monitor
Looking for a European alternative to Campaign Monitor? Its terms are a contract with Campaign Monitor Pty Ltd under the law of New South Wales, with disputes arbitrated in Sydney, and its privacy notice says the service is part of Marigold, headquartered in Nashville, and that personal data may be processed in the United States, the United Kingdom, the European Union and Australia.
The European tools below cover the same jobs, from drag-and-drop and custom-coded templates to automated journeys and transactional sending, under contracts with companies in France, Germany, Poland, the Netherlands, Spain and Ireland.
How we rank these tools — 4-step process
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European ownership, verified
The company is headquartered and incorporated in the EU, EEA, the UK, Switzerland or Israel, and processes customer data in Europe or Israel. A US parent company disqualifies a tool from this page regardless of where its servers are.
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2
Category fit and hands-on review
What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.
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Compliance and pricing check
GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.
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Position on this page
Placement on this page can be paid, and that can affect which tools appear here and the order they appear in. It never buys a good review: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.
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10 European Alternatives to Campaign Monitor
Mailjet
Shared template editor plus an email API for the developers on the same account
Brevo
Bills per email sent, so an agency list can sit idle for free
GetResponse
Branching automation with lead scoring where Campaign Monitor runs journeys
Inxmail
Campaigns and transactional relay from Freiburg, billed by volume
Copernica
Amsterdam suite for journeys across email and SMS, with transactional sold separately
MailerLite
Drag-and-drop builder with an HTML editor, plus pages and a site builder
CleverReach
Brand-locked templates and a REST API, hosted in German data centres
Acumbamail
Email, SMS and transactional on one Spanish bill with infrastructure in Spain
Rapidmail
Large template library and stock images for plain newsletters from Freiburg
Keila
Open-source sender with an MJML editor, hosted or on your own server
Key takeaways
- Campaign Monitor is sold by Campaign Monitor Pty Ltd under the law of New South Wales, Australia, with arbitration in Sydney, and its privacy notice says it is part of Marigold, headquartered in Nashville.
- Its privacy notice states that personal data may be processed in the United States, the United Kingdom, the European Union and Australia, and its Terms say subscriber data may be processed or stored by service providers on servers in the United States.
- Campaign Monitor prices by contact band and plan: Lite has a send cap of five times the subscriber count a month, and unlimited sending starts at Essentials.
- Mailjet (France) combines a real-time collaborative editor with an email API, SMTP relay and webhooks, which is the nearest match to Campaign Monitor's templates plus transactional sending.
- Brevo (France), Keila (Germany) and Inxmail (Germany) price by emails sent rather than contacts stored, so a large inactive list does not move the bill.
Why people leave Campaign Monitor
Campaign Monitor sells email marketing to people who care how the email looks and who send for other people: designers, agencies, in-house teams with a brand guide. Its pricing page lists a drag-and-drop builder, more than 100 customizable templates, imports of custom-coded HTML, journeys, transactional email and an API, and a separate block of agency features. That is a specific product, and it explains why the people who use it are not satisfied by a generic newsletter tool.
The contract is with Campaign Monitor Pty Ltd, and the Terms of Use are governed by the laws of New South Wales, with arbitration seated in Sydney under the ACICA rules.
Its privacy notice says the service is part of Marigold, headquartered in Nashville, and that personal data may be processed in the United States, the United Kingdom, the European Union and Australia. The Terms add that subscriber data may be processed or stored by vendors and service providers on servers in the United States.
For a European sender that is a data-transfer question to answer in writing, not a reason to panic. Campaign Monitor offers a data processing agreement on request and says it relies on the European Commission's Standard Contractual Clauses between group companies. What follows asks a narrower question: which European tools replace what you actually use, and what do you lose when you leave?
- The contract and the processing sit outside Europe The counterparty is an Australian proprietary company, disputes go to arbitration in Sydney, and the privacy notice answers the question about transfers outside the EEA, Switzerland and the UK with "in most cases, yes". A European vendor contracts under EU law and a court you can reach. For an agency that promises clients that their subscriber lists stay in Europe, the notice is hard to quote.
- The price is built from contact tiers The pricing page asks you to pick a contact band, from 0 to 500 up to 50,001 and above, and then a plan. Lite carries a send cap of five times your subscriber count each month, and unlimited sending starts at Essentials. Contacts you never mail still decide the band. Brevo, Keila and Inxmail price by send volume instead, which changes the sum for a large, quiet list.
- Agency features are a plan question Sub-accounts, private labeling, markup billing and a separate API key for each client are listed in a block of agency features on the pricing page, and the server-rendered text does not tie that block to one plan. Phone support is listed on Premier and unlimited sending on Essentials. An agency should ask which tier covers its client count before comparing it with anything else.
- Its AI studio is new and partly on trial The pricing page marks Marketing Studio, Email Workspace, Creative Lab and Social Suite as new, and several of them as limited trial access. If those were the reason you chose Campaign Monitor, check what is generally available today. If you chose it for the builder and the sending, the European tools below cover that without the studio.
What you have to replace, not just match
Start with the part that is hardest to match, which is the agency layer. Campaign Monitor lets an agency set up sub-accounts under one administrative account, white-label the interface, add a markup and let its billing system invoice clients, issue each sub-account its own API key and share templates and automations across clients.
No European tool on this page has all of that verified on its own EP page. Brevo is listed with multi-user access and white-label options, and Mailjet with agencies among its users, so those two are the ones to question first; ask any vendor for a written feature list before you move a client over.
Then list what the sending side needs. Templates are the core: imported HTML, branded templates generated from a website address, section locking so a client can edit the copy and not the layout.
Mailjet's MJML framework and Keila's MJML editor suit teams that hand-code, CleverReach enforces brand styling through custom templates, and Rapidmail ships the biggest ready-made library. Automation and transactional mail are the second block: journeys, send-time optimization, and the transactional emails that Campaign Monitor includes from Lite upwards, with volume tied to the subscriber tier.
Finally, count the data you carry. Subscribers, segments, custom fields, templates, signup forms and the history of campaigns all live inside the platform. Signup forms hosted on your own site keep working only if you replace their endpoints, and reports do not move at all. Plan the cut-over around a list import and a fresh start for statistics.
The alternatives compared
| Position | Tool | Headquarters | Pricing | Jurisdiction |
|---|---|---|---|---|
| #1 | Mailjet | Paris, France | Free tier / from about €15/month | EU (France) |
| #2 | Brevo | Paris, France | Free (300 emails/day, unlimited contacts) / from about €8/month | EU (France) |
| #3 | GetResponse | Gdansk, Poland | Free (500 contacts) / from about €16/month; automation from €54 | EU (Poland) |
| #4 | Inxmail | Freiburg im Breisgau, Germany | From €200/month (unlimited contacts, priced by send volume); SMTP mail relay from €70/month | EU (Germany) |
| #5 | Copernica | Amsterdam, Netherlands | Marketing Suite from about €99/month, quote-based on send volume; SMTPeter and MailerQ priced separately | EU (Netherlands) |
| #6 | MailerLite | Dublin, Ireland | Free (250 subscribers, 2,500 emails/month) / Comfort from €9.90/month billed yearly | EU (Ireland) |
| #7 | CleverReach | Rastede, Germany | Free tier / from about €15/month | EU (Germany) |
| #8 | Acumbamail | Ciudad Real, Spain | Free (250 subscribers, 2,000 emails/month) / Basic, Pro and Enterprise priced by volume, listed from €18, €50 and €157; 20% off with annual billing | EU (Spain) |
| #9 | Rapidmail | Freiburg, Germany | From about €9/month | EU (Germany) |
| #10 | Keila | Seybothenreuth, Germany | Cloud from €8/month (2,000 emails) to €256/month (250,000 emails), unlimited contacts / self-hosting free | EU (Germany) |
How each alternative compares to Campaign Monitor
- Which law reaches it. EU (France). Campaign Monitor is operated from Australia, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
- Where the data sits. EU.
- Source code. Closed source, as Campaign Monitor is.
- Independently checked. GDPR.
Best for: Teams that build templates together and send application mail through the same account
Mailjet is the tool on this page that pairs most directly with how Campaign Monitor is used by design-led teams.
Several people can work on one template at the same time, comment on it and approve it before it goes out, and the template language MJML started at Mailjet. A developer can send through the REST API, an SMTP relay or webhooks, so a password reset and a newsletter share one set of delivery statistics, much as Campaign Monitor's transactional emails and API do.
Mailjet is a Paris company and is now part of Sinch, a Swedish communications group, so ownership stays inside the EU. Its EP page lists agencies managing email for several clients among its users, but it does not describe sub-accounts or client billing, so ask before you plan an agency migration around it.
What Mailjet does better than Campaign Monitor
- Several people edit and approve one template at the same time
- MJML and an email API and SMTP relay come from the same vendor as the editor
- Contract and processing in France rather than Australia with transfers to several jurisdictions
- Contacts are not what you pay for on the usage-based plans, according to the EP page
Where Mailjet is a step down from Campaign Monitor
- Automation is lighter than Brevo or GetResponse
- No SMS or WhatsApp channel and no landing page builder
- Smaller built-in template library than MailerLite
Standout against Campaign Monitor. It is the only tool here where three people can build a campaign in one editor and a developer can send from the same account.
- Which law reaches it. EU (France). Campaign Monitor is operated from Australia, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
- Where the data sits. EU.
- Source code. Closed source, as Campaign Monitor is.
- Independently checked. GDPR.
Best for: Agencies and brands with big, partly dormant lists and a need for email, SMS and WhatsApp journeys
Brevo changes the arithmetic that Campaign Monitor's contact bands set. It bills by emails sent and stores unlimited contacts on most plans, so a client with a large list mailed twice a quarter costs far less to keep than it does when the band is set by list size. Its EP page also lists multi-user access and white-label options, which makes it the first stop for an agency checking whether a European tool can carry client work.
On the sending side Brevo is wider than Campaign Monitor, since one workflow can chain email, SMS and WhatsApp, and transactional sending runs over an API, SMTP relay and webhooks with dedicated IPs on higher plans. Send-time optimization based on each contact's history is there too. The builder is less refined than MailerLite's, and automation and A/B testing sit on the Business tier.
What Brevo does better than Campaign Monitor
- Priced by emails sent, so inactive contacts add nothing
- SMS and WhatsApp steps inside the same visual workflow
- Multi-user access and white-label options listed for agencies
- French company with EU infrastructure, so no transfer assessment
Where Brevo is a step down from Campaign Monitor
- Per-email pricing costs more for a small list mailed very often
- Automation and A/B testing need the Business tier
- Email builder less refined than MailerLite's
Standout against Campaign Monitor. It is the only tool here with white-label options and a send-based price listed together.
- Which law reaches it. EU (Poland). Campaign Monitor is operated from Australia, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
- Where the data sits. EU data centres.
- Source code. Closed source, as Campaign Monitor is.
- Independently checked. GDPR.
Best for: Marketers who run conditional journeys, score leads and add webinars to the funnel
GetResponse is the choice when what you used in Campaign Monitor was automation rather than layout. Its visual workflow editor branches on conditions, filters and actions, triggers on opens, clicks, purchases, page visits and tags, and scores leads so that a contact crossing a threshold starts a different path. Autoresponders, A/B testing and dynamic content cover the familiar ground.
The extras go beyond Campaign Monitor: webinars for up to 1,000 attendees on some plans, landing pages and a funnel builder. The cost is the structure of the plans, because the workflow builder and webinars sit on the plan that starts around 54 euros a month, and transactional email sits on the higher e-commerce tiers. It is priced per contact, like Campaign Monitor.
What GetResponse does better than Campaign Monitor
- Branching workflows with conditions and lead scoring
- Native webinar platform inside the same account
- Landing pages and conversion funnels without a second tool
- Polish company with EU data centres rather than a multi-region notice
Where GetResponse is a step down from Campaign Monitor
- Per-contact pricing means list growth raises the bill
- Workflow builder and webinars sit on the higher plan
- Transactional email only on the higher ecommerce tiers
Standout against Campaign Monitor. Lead scoring inside the workflow builder lets a journey change path on behaviour, which most tools here cannot do.
- Which law reaches it. EU (Germany). Campaign Monitor is operated from Australia, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
- Where the data sits. Germany — hosted in a German data centre (operator not named), "Software Hosted in Germany" seal; vendor states server locations exclusively in the EU.
- Source code. Closed source, as Campaign Monitor is.
- Independently checked. ISO/IEC 27001:2022 (TÜV Rheinland); co-founder and member of the Certified Senders Alliance.
Best for: Established senders with big lists and application mail who will pay for a certified German platform
Inxmail is the high end of this page. The Freiburg company sells campaigns, transactional email and an SMTP relay on one bill and prices the platform by send volume with unlimited contacts, from 200 euros a month. It lists visual automation workflows and an AI-assisted drag-and-drop editor, holds ISO/IEC 27001:2022 certification from TÜV Rheinland and is a co-founder and member of the Certified Senders Alliance.
For a company that outgrew Campaign Monitor's contact bands and now mails millions of messages, a volume price is attractive. For a small agency it is not, since the entry price is far above every other tool here. Inxmail says its servers are in Germany and in the EU, but it does not name the company that operates the data centre, which a strict procurement audit will want.
What Inxmail does better than Campaign Monitor
- Unlimited contacts on a volume price, so list size does not set the bill
- Campaigns and an SMTP relay from the same German vendor
- ISO/IEC 27001:2022 certification and Certified Senders Alliance membership
- Hosted in Germany, under German law
Where Inxmail is a step down from Campaign Monitor
- Entry price of 200 euros a month is far above small-sender plans
- A free test account rather than a free plan
- The operator of the German data centre is not named
Standout against Campaign Monitor. It is the only tool here that sells campaigns and an SMTP relay on one bill with a published certification and no per-contact charge.
- Which law reaches it. EU (Netherlands). Campaign Monitor is operated from Australia, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
- Where the data sits. EU (infrastructure stated to be hosted exclusively in Europe, per Copernica).
- Source code. Closed source, as Campaign Monitor is.
Best for: Dutch and international mid-market marketers who want journeys, SMS and website tracking in one suite
Copernica is an Amsterdam marketing suite that puts email campaigns, SMS, customer journeys, website tracking and behaviour-triggered messaging in one system. It reads as a coordinated multi-channel tool, closer to what Campaign Monitor's journeys and cross-channel pages describe than to a plain sender. It states that its infrastructure is hosted exclusively in Europe, under a Dutch company.
Transactional and high-volume sending are separate products rather than a feature: SMTPeter and MailerQ, each priced on its own. The Marketing Suite starts from about 99 euros a month, quoted by sending volume, and there is no self-serve trial, only a demo on request. The suite is also more to learn than a dedicated newsletter tool.
What Copernica does better than Campaign Monitor
- Email, SMS and journeys in one suite
- Behaviour-triggered and website-tracking campaigns included
- Infrastructure stated to be hosted exclusively in Europe
- Dutch company under EU law
Where Copernica is a step down from Campaign Monitor
- Quote-based pricing from about 99 euros a month, not published in tiers
- Demo on request instead of a free plan or trial
- Transactional sending is a separate paid product
Standout against Campaign Monitor. It runs email and SMS through the same behaviour-triggered journeys, and it sells its transactional sending as a separate product.
- Which law reaches it. EU (Ireland). Campaign Monitor is operated from Australia, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
- Where the data sits. EU.
- Source code. Closed source, as Campaign Monitor is.
- Independently checked. ISO/IEC 27001:2022.
Best for: Small teams that want a good drag-and-drop editor and a landing page tool at a low price
MailerLite sits closest to Campaign Monitor on the editor side for small teams. Drag-and-drop blocks include countdown timers and product listings, a custom HTML editor is there for full control, and A/B testing covers subject lines, sender names and content. It also builds landing pages and a simple website with a blog, much like Campaign Monitor's paid website builder, which costs 9 euros a month.
Check which company you would contract with. MailerLite's Terms name MailerLite Limited of Dublin for customers whose billing address is in the EEA, the UK or Switzerland, and MailerLite, Inc., a Delaware corporation, for the rest of the world. A European sender gets the Irish entity. Pricing is per subscriber, and removing the MailerLite branding needs a paid plan.
What MailerLite does better than Campaign Monitor
- Editor with countdown timers and product blocks plus a custom HTML editor
- Landing pages and a website builder in the same account
- An Irish contracting entity for customers billed in the EEA, UK or Switzerland
- Free plan for small lists
Where MailerLite is a step down from Campaign Monitor
- Per-subscriber pricing, so dormant contacts cost money
- Automation is less deep than GetResponse or Brevo
- No SMS or WhatsApp channel
Standout against Campaign Monitor. It gives a small team a builder, landing pages and a website for a small monthly price.
- Which law reaches it. EU (Germany). Campaign Monitor is operated from Australia, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
- Where the data sits. Germany.
- Source code. Closed source, as Campaign Monitor is.
- Independently checked. GDPR.
Best for: Teams in the DACH region that want brand-enforced templates and German data centres
CleverReach has more than 100 responsive templates, an HTML editor and custom templates that fix colours, fonts and layout, which is its closest answer to Campaign Monitor's branded templates. Its THEA automation system draws the flow as a diagram, and a REST API manages subscribers, campaigns, reports and automation workflows. Data is stored in German data centres by a company in Rastede.
The EP page does not describe a way to lock sections of a template, so it is not a like-for-like match for that Campaign Monitor feature. Automation lacks the branching of the stronger tools, there is no SMS or webinar channel, and the product is weaker outside the German-speaking market. Pricing is per contact.
What CleverReach does better than Campaign Monitor
- Custom templates that enforce colours, fonts and layout
- German data centres under a German company
- Automation shown as a diagram, easy to read for clients
- Double opt-in and consent handling as the default
Where CleverReach is a step down from Campaign Monitor
- Automation lacks advanced branching logic
- Strongest in the DACH market, weaker elsewhere
- Per-contact pricing and no SMS channel
Standout against Campaign Monitor. Brand-enforcing custom templates and double opt-in by default make it the tidiest fit for a German client brief.
- Which law reaches it. EU (Spain). Campaign Monitor is operated from Australia, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
- Where the data sits. Spain — vendor states all infrastructure is hosted in a data centre in Spain (operator not named), with no international transfers.
- Source code. Closed source, as Campaign Monitor is.
- Independently checked. ENS (Esquema Nacional de Seguridad); the data centre holds ISO 9001, ISO 27001 and ISO 22301.
Best for: Spanish businesses that want email, SMS and transactional mail from infrastructure in Spain
Acumbamail, from Ciudad Real, bundles email campaigns, SMS, transactional email, landing pages and surveys, so a business can send its newsletter and its order confirmations through one vendor. The company states that all its infrastructure is in a data centre in Spain with no international transfers, and it holds the Spanish ENS security certification.
Be careful with the claims around it. The ISO 9001, 27001 and 22301 certificates belong to the data centre, not to Acumbamail, the operator of that data centre is not named, and paid prices appear without a stated billing period. The free plan is limited to 250 subscribers.
What Acumbamail does better than Campaign Monitor
- Email, SMS and transactional email from one vendor
- Infrastructure stated to be in Spain, with no international transfers
- Landing pages and surveys alongside campaigns
- Spain's ENS security certification
Where Acumbamail is a step down from Campaign Monitor
- The data centre operator is not named
- Paid prices shown without a billing period
- Free plan capped at 250 subscribers
Standout against Campaign Monitor. It keeps email, SMS and transactional mail on one Spanish bill with no international transfers stated.
- Which law reaches it. EU (Germany). Campaign Monitor is operated from Australia, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
- Where the data sits. Germany.
- Source code. Closed source, as Campaign Monitor is.
- Independently checked. GDPR.
Best for: Small businesses and associations that want polished newsletters without a steep learning curve
Rapidmail is the tool to pick when the part of Campaign Monitor you used was the template gallery and the stock images. It lists more than 250 newsletter templates and over 1.5 million royalty-free images inside the editor, where Campaign Monitor lists more than 100 templates and a gallery of over 2 million Pexels images. The editor previews desktop and mobile layouts as you build.
Automation exists, with welcome series, birthday mails and date triggers, and a REST API is available, but it is deliberately simpler than the journeys of Campaign Monitor. There is no SMS, webinar or landing page tool, and the focus is on the German market. Growing marketing teams will outgrow it.
What Rapidmail does better than Campaign Monitor
- More than 250 templates and 1.5 million images in the editor
- German company, GDPR-bound, with German-language support
- Simple enough that clients can use it themselves
Where Rapidmail is a step down from Campaign Monitor
- Automation is limited compared with Brevo or GetResponse
- No SMS, webinars or landing pages
- Growing marketing teams will outgrow it
Standout against Campaign Monitor. It has the largest template library on this page, with 250-plus designs.
- Which law reaches it. EU (Germany). Campaign Monitor is operated from Australia, outside the EU and without an adequacy decision, so transfers rest on contractual safeguards rather than on the data staying inside the EEA.
- Where the data sits. Germany (Hetzner Online GmbH) and France (Scaleway SAS); outgoing mail via Amazon Web Services EMEA SARL (Luxembourg/Germany) only with the "Send with Keila" option; hCaptcha by Intuition Machines, Inc. (US). Self-hosted: your own server.
- Source code. Open source, where Campaign Monitor is not: you can read what it does rather than take the description on trust.
Best for: Technical teams that write their own templates in MJML or Markdown and want control over the sending provider
Keila is an open-source newsletter tool, licensed AGPL-3.0, which you can self-host for free or use as a cloud service on servers at Hetzner in Germany and Scaleway in France. It offers block, Markdown and MJML editors and double opt-in forms, and it sends through your own SMTP server or through SES, Mailgun or Postmark. For a team that imported custom-coded templates into Campaign Monitor, writing them in MJML is a natural fit.
It does a narrow job. The cloud service starts at 8 euros a month, priced by emails sent with unlimited contacts, and has no free plan. If you self-host, deliverability, upgrades and backups are yours, the optional Send with Keila route relays through Amazon Web Services, and the form captcha is hCaptcha from a US company. There are no journeys of the Campaign Monitor kind.
What Keila does better than Campaign Monitor
- Open source under AGPL-3.0 and free to self-host
- MJML and Markdown editors and a free choice of sending provider
- Cloud price by emails sent with unlimited contacts
Where Keila is a step down from Campaign Monitor
- No free plan on the cloud version
- Self-hosting puts deliverability and backups on your team
- A newsletter tool with nothing like Campaign Monitor's journeys or agency features
Standout against Campaign Monitor. It is the only tool here you can run on your own server, with MJML and your own sending provider.
What actually breaks when you switch
Templates move first, and they rarely arrive unchanged. Campaign Monitor's templates, branded templates and section locking are specific to its editor, so each template has to be rebuilt or re-imported and tested in the new tool. If your HTML is hand-coded, Mailjet, Keila and CleverReach accept your own markup, and MJML gives you a source file that is not tied to one vendor.
Lists move more easily than anything else, but they bring consent with them. Export subscribers with their custom fields, segments and unsubscribe status, import them with the same consent record, and keep the original sign-up dates.
Rebuild the signup forms, since the embedded and hosted forms point at Campaign Monitor, and re-create automations and transactional sends by hand, because there is no shared format. Statistics start from zero, so export the old reports first. Agencies should move one client at a time and keep the old account running for a billing cycle.
Do I need a data processing agreement with Campaign Monitor, and does it settle the GDPR question?
Campaign Monitor's privacy notice says that to execute a data protection agreement you submit a request, naming your entity and the Marigold entity you contract with. Any sender who mails EU residents needs that paper whichever vendor it uses, European or not, and it is the first thing to ask for.
What the agreement does not change is the geography. The notice describes processing in four jurisdictions and relies on Standard Contractual Clauses between group companies. A European sender can accept that after an assessment, and plenty do. If your data protection officer would rather not carry that assessment each year, a vendor established in the EU removes it, which is the practical argument for the tools on this page.
Which European tool handles agency work with several clients?
None of the ten has the full agency block that Campaign Monitor lists (sub-accounts, private labeling, markup billing, per-client API keys, shared templates and automations) verified on its EP page. Brevo is listed with multi-user access and white-label options, and Mailjet is described as suited to agencies managing email for several clients, so start there and ask for a written description of sub-account handling.
If the agency side is the part you cannot give up, say so honestly in your selection: Campaign Monitor is stronger there than anything in this directory today. An agency that mostly needs separate lists and shared templates can often get by with one account per client at a tool such as MailerLite or Brevo, at the cost of more logins.
Which one to pick
If you used Campaign Monitor for templates and transactional mail, choose Mailjet; if you are an agency with large lists, start with Brevo and ask about sub-account handling; if journeys with lead scoring were the point, choose GetResponse.
Pick Inxmail when volume and certification matter more than price, Copernica for email and SMS journeys with a mid-market budget, and MailerLite or Rapidmail for small teams that mainly need a good editor. Keila is for technical teams that want to host it themselves. Campaign Monitor remains stronger on the agency layer, and none of the ten matches that block today.
Frequently Asked Questions
For template work plus transactional mail through one API, Mailjet from Paris is the closest match, with a shared editor and MJML. Brevo, also French, fits agencies that want unlimited contacts and white-label options, and GetResponse from Poland fits teams that rely on branching journeys with lead scoring. Inxmail from Freiburg suits large senders, and Copernica from Amsterdam suits mid-market teams running email and SMS journeys.
Its Terms of Use are an agreement with Campaign Monitor Pty Ltd, governed by the laws of New South Wales, Australia. The privacy notice says Campaign Monitor is part of Marigold, which is headquartered in Nashville, Tennessee. The notice also describes processing in the United States, the United Kingdom, the European Union and Australia, depending on the customer's implementation.
You choose a contact band on the pricing page, from 0 to 500 up to 50,001 and above, then a plan: Lite, Essentials or Premier. Lite has a send cap of five times your subscriber count a month, while Essentials lists unlimited sending. The website builder is an extra at 9 euros a month. The amounts per plan are not in the page's server-rendered text, so check them on the page for your contact band.
Mailjet, CleverReach and MailerLite all offer HTML editing, and Mailjet supports its own MJML framework, as does Keila. Responsive email HTML does not always survive a move unchanged, so plan to test every template in the new editor and send yourself previews before you switch a live list.
Yes. Brevo prices by emails sent with unlimited contacts, Inxmail bills by send volume with unlimited contacts from 200 euros a month, and Keila's cloud service charges by emails sent from 8 euros a month, or is free to self-host. Per-contact tools such as MailerLite, GetResponse and CleverReach grow with the list, whether or not you mail it.
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