European Alternatives to Blue Apron
Looking for a European alternative to Blue Apron? The Blue Apron terms name Blue Apron, LLC in New York as the operator, are governed by the laws of the State of New York, and send disputes to binding individual arbitration administered by JAMS in Manhattan. The Blue Apron privacy policy does not say where customer data is stored or processed.
The European meal kit services below name contracting entities in Germany, France, Denmark, Sweden, Norway and the United Kingdom, and many show per-portion prices, skip and cancel terms or organic sourcing on their own pages.
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12 European Alternatives to Blue Apron
HelloFresh
Weekly recipe boxes from the Berlin company HelloFresh
Gousto
Recipe boxes with public per-portion prices, delivered 7 days a week
Marley Spoon
Berlin meal kits with German and Dutch consumer entities
Les Commis
French and organic recipe baskets from a Gennevilliers company
Aarstiderne
Danish organic meal boxes, produce and groceries from Barrit
SimplyCook
Flavour pots and recipe cards from a London subscription company
Linas Matkasse
Swedish meal kit from Cheffelo Sweden AB in Sundbyberg
Godtlevert
Norwegian meal kit from Cheffelo Norway AS in Oslo
Retnemt
Danish meal kit from Cheffelo Denmark ApS in Helsingor
Green Chef UK
Diet-based recipe boxes from a London entity
COOK
Frozen home-cooked meals delivered from a Kent kitchen
Oddbox
Rescued fruit and veg boxes with grocery extras
Key takeaways
- Blue Apron, LLC of New York is the contracting party in the Blue Apron terms, which apply New York law and require binding individual arbitration administered by JAMS.
- HelloFresh Deutschland SE & Co. KG in Berlin and Marley Spoon SE in Berlin are the German contracting parties among the European alternatives to Blue Apron.
- Gousto and Linas Matkasse publish a starting or per-portion price on their own pages, which the Blue Apron pages we could read did not.
- Les Commis names its website host as OVH in Roubaix, France, while most of the other European meal kit services on this page do not state a data location.
- SimplyCook, COOK and Oddbox are not full meal kits and replace only part of what Blue Apron delivers.
Why people leave Blue Apron
Blue Apron is a meal kit subscription run by Blue Apron, LLC from 150 Greenwich Street in New York. Customers choose proteins, a number of servings and a delivery rhythm, and receive either ingredient sets or pre-made meals on the chosen weekday. The company also sells a paid tier called Blue Apron+, and its terms describe separate Autoship subscriptions.
People outside the United States cannot realistically use it, because Blue Apron serves US customers. For Europeans the question is therefore not whether to leave but what to join instead. The more useful reading of this page: you know what a meal kit subscription feels like, and you want the same arrangement from a company that answers to a European court and a European data protection authority.
Those who are still inside Blue Apron have other reasons to look. The terms let the company change a subscription price at any time and for any reason, and they send disputes to binding individual arbitration instead of a court.
- Disputes go to arbitration in New York, not to a court near you Section 18 of the Blue Apron terms requires binding individual arbitration, waives class actions and names JAMS as the administrator. The Federal Arbitration Act governs the clause and New York law governs the rest of the contract. Customers can opt out of arbitration under a procedure in the terms, but the default is that a complaint about a missed box never reaches a judge.
- The price is whatever Blue Apron decides it is that week The terms say the company may change the price of a subscription at any time for any reason, and that discount amounts and minimum-spend rules can change with or without notice. Billing continues weekly, monthly or annually, depending on the plan, for as long as the subscription lasts. A box already marked processing or shipped cannot be cancelled, and you pay for it.
- The privacy policy does not say where your data lives Blue Apron describes retention by type of data, and the policy we read does not name a country for storage or processing. For a US customer that may not matter. For anyone who wants to know which jurisdiction holds their address, order history and card details, the missing answer is itself the finding, and the European tools below at least name an entity and a supervisory authority.
- Marketing continues after you cancel The terms state that cancelling a subscription does not stop promotional messages. You must separately unsubscribe from emails and text each number to stop SMS. Several of the European services below describe pausing instead of cancelling, with an order stop before each delivery, which is a gentler exit than a full account closure.
What you have to replace, not just match
A Blue Apron subscription bundles four things: a weekly recipe selection, portioned ingredients, a delivery schedule you can skip, and a payment method on file. Replacing it means finding a service that does the same four things in your country, and in your language.
That is where Europe splits into three groups. Large recipe-box companies operate in several countries: HelloFresh in Germany, Marley Spoon in Germany and the Netherlands, Gousto and Green Chef in the United Kingdom. National services such as Les Commis in France, Aarstiderne and Retnemt in Denmark, Linas Matkasse in Sweden and Godtlevert in Norway are tied to one market. Finally there are neighbours of the category: SimplyCook sells seasoning pots, COOK sells frozen meals and Oddbox sells rescued produce.
Check the delivery area before anything else. None of these services ships to every European country, and several are single-country businesses. Language is the second filter: the French, Danish, Swedish and Norwegian sites are not available in English on the pages we read.
The alternatives compared
| Position | Tool | Headquarters | Pricing | Jurisdiction |
|---|---|---|---|---|
| #1 | HelloFresh | Berlin, Germany | Regular box prices not shown on the pages we read; the German home page advertises up to 120 EUR discount and the UK menu page 50% off the first box | EU (Germany) |
| #2 | Gousto | Not stated (UK), United Kingdom | Box price page: 2-person box GBP 23.25 per order (usually GBP 46.50), GBP 2.33 per portion (usually GBP 4.65); prices exclude delivery; new customer discounts of 50% off the first box | United Kingdom (adequacy decision, outside the EEA) |
| #3 | Marley Spoon | Berlin, Germany | Not shown on the pages we read | EU (Germany) |
| #4 | Les Commis | Gennevilliers, France | Not shown on the pages we read | EU (France) |
| #5 | Aarstiderne | Barrit, Denmark | Examples on the home page: BudgetKassen (2 persons, 4 days) 405 DKK, member price 364,50 DKK; God Weekend (2 persons, 2 days) 499 DKK, member price 449,10 DKK | EU (Denmark) |
| #6 | SimplyCook | London, United Kingdom | Home page: first box GBP 5 including postage, usually GBP 12.98 per month; meals work out between GBP 2 and GBP 6 per person according to the site | United Kingdom (adequacy decision, outside the EEA) |
| #7 | Linas Matkasse | Sundbyberg, Sweden | Home page: from 40 SEK per portion; 30% off first delivery, 20% off second, 10% off third | EU (Sweden) |
| #8 | Godtlevert | Oslo, Norway | Home page: from 41 NOK per portion; 30% off first delivery, 20% off second, 10% off third | EEA, not EU (Norway) |
| #9 | Retnemt | Helsingor, Denmark | Home page: from 38 DKK per portion; 25% off first delivery, 15% off second, 10% off third | EU (Denmark) |
| #10 | Green Chef UK | London, United Kingdom | Box prices not rendered on the pages we read (the plan page shows GBP 0 placeholders); the menu page advertises 40% off | United Kingdom (adequacy decision, outside the EEA) |
| #11 | COOK | Sittingbourne, United Kingdom | Examples: kids' meals 5 for GBP 16, pots for one 3 for GBP 13, pies 2 for GBP 11, Indian for 2 GBP 16 | United Kingdom (adequacy decision, outside the EEA) |
| #12 | Oddbox | England (UK), United Kingdom | Home page: fruit and veg boxes from GBP 11.99, veg boxes from GBP 12.99, fruit booster from GBP 14.49 | United Kingdom (adequacy decision, outside the EEA) |
How each alternative compares to Blue Apron
Best for: German or British households that want a broad weekly menu from a named European entity
HelloFresh Deutschland SE & Co. KG sells the German service from Prinzenstrasse 89 in Berlin, with Amtsgericht Charlottenburg register numbers in the imprint. UK customers sign with Grocery Delivery E-Services UK Limited under English law. The UK menu page lists vegetarian, family-friendly, high-protein, pescatarian and other menu types.
Compared with Blue Apron, the contract is the difference: German terms and a UK entity instead of New York law and arbitration. The pages we read show discount banners (up to 120 EUR off in Germany, 50% off the first box in the UK) but no regular box price, so the real cost only appears at checkout.
What HelloFresh does better than Blue Apron
- Named German partnership with register numbers, against a New York LLC
- UK terms under English law with the courts of England and Wales
- Gift vouchers and an employee meal programme next to the subscription
- Available in two European markets through separate local entities
Where HelloFresh is a step down from Blue Apron
- No regular box price on the pages we read
- Data location not stated; the UK policy mentions the parent HelloFresh SE in Berlin
- US operations sit in a separate entity that this page does not cover
Standout against Blue Apron. It is the only service here with both a German imprint and a UK contract under one brand.
Best for: UK households that want per-portion prices and no lock-in before the first order
SCA Investments Limited, trading as Gousto, is named as the party responsible for customer data. Its box price page lets you select 1 to 5 people and 2 to 5 recipes and shows a 2-person box at GBP 23.25 per order, usually GBP 46.50, which is GBP 2.33 a portion against a usual GBP 4.65.
Where Blue Apron may change prices at any time for any reason, Gousto states there is no lock-in and that you can skip or cancel for free. The catch is the fine print: delivery is not in the displayed price, and the home page leans on a 50% first-box offer.
What Gousto does better than Blue Apron
- Per-portion prices on a public page
- Free skip or cancel stated on the home page
- Delivery on seven days a week according to the box price page
- Over 175 recipes a week, including heat and eat dishes
Where Gousto is a step down from Blue Apron
- UK addresses only
- Delivery charge excluded from displayed prices
- No data location stated on the pages we read
Standout against Blue Apron. The 2-person price selector is the most transparent price display among the full meal kits here.
Best for: Households in Germany or the Netherlands who want kits and ready meals in one account
Marley Spoon SE at Wrangelstrasse 100 in Berlin operates the German site, and Marley Spoon B.V. in Nieuwegein operates the Dutch one, with KvK number 61458651. The German home page presents breakfasts, lunches, prepared meals and dinners, so one subscription can cover more than dinner.
The German privacy statement names Amazon Web Services EMEA SARL for storage and a data protection officer, which Blue Apron does not match. It also mentions subsidiaries in the USA and Australia, and the ultimate owner is not stated. Do not use marleyspoon.com: it names a New York company.
What Marley Spoon does better than Blue Apron
- Data hosting at a named EU entity, which the Blue Apron policy does not state
- A data protection officer named in the German privacy statement
- National terms in German and in Dutch
- Prepared meals alongside recipe kits
Where Marley Spoon is a step down from Blue Apron
- No prices on the pages we read
- Group subsidiaries in the USA and Australia
- A sister site, marleyspoon.com, belongs to a US company
Standout against Blue Apron. The two national imprints make it the one service here that covers both Germany and the Netherlands with local terms.
Best for: French households that want organic ingredients and Thermomix-friendly recipes
Les Commis SAS is registered in Paris under SIREN 750 771 883 and sits in Gennevilliers. The legal notice says the website runs on OVH equipment in Roubaix, France, which is a concrete statement about location that the Blue Apron privacy policy does not make.
The weekly basket comes with a recipe sheet per dish and 24 new recipes every week, tagged for organic, family, express and Thermomix cooking. The pages show no prices or delivery areas, and the legal notice and the conditions of sale disagree on share capital (100 000 EUR against 130 000 EUR).
What Les Commis does better than Blue Apron
- Hosting in France stated in the legal notice
- French SAS with a SIREN number and a named responsible person
- Organic and Thermomix recipe tags that Blue Apron does not publish on the pages we read
Where Les Commis is a step down from Blue Apron
- No prices or delivery areas on the pages we read
- French only, with no English version
- Two pages give different share capital figures
Standout against Blue Apron. The only service here that names a French host for its website.
Best for: Danish households that want organic meal boxes with kroner prices shown up front
Aarstiderne A/S in Barrit, Denmark, carries CVR number 12542976 in its footer and says it became B Corp certified in 2022. It sells organic meal boxes, fruit and vegetable boxes and groceries, each box labelled with the number of persons and days it feeds.
BudgetKassen for two persons over four days costs 405 DKK, or 364,50 DKK for Plus members, and the fee for that membership is not shown. We read only the home page, so terms and privacy are unchecked, which makes the comparison with Blue Apron thinner than for the others.
What Aarstiderne does better than Blue Apron
- Prices in kroner visible on the home page
- B Corp certification stated
- Grocery and produce boxes alongside the meal kits
Where Aarstiderne is a step down from Blue Apron
- Only the home page was read, so cancel rules are unverified
- Danish only
- Membership fee for Plus not shown
Standout against Blue Apron. It sells groceries and produce next to meal boxes, so one delivery can replace more than a kit.
Best for: British home cooks who want cheap flavour kits and do their own shopping
SimplyCook Ltd is registered in England and Wales under number 09364895 with a correspondence address in London SW18. Each box holds three flavour pots of up to 23 ingredients and a recipe card, and the customer buys the fresh ingredients separately.
That is a different product from Blue Apron, which delivers the ingredients themselves. The home page offers the first box at GBP 5 including postage, usually GBP 12.98 a month, and says meals cost GBP 2 to GBP 6 per person. The terms describe an indefinite recurring charge until you cancel.
What SimplyCook does better than Blue Apron
- Low stated cost per meal compared with full kits
- Delivery rhythm from weekly to six-weekly
- Registered UK company with number and address in the terms
Where SimplyCook is a step down from Blue Apron
- No fresh ingredients included, so the shopping stays with you
- Recurring charge continues until cancelled
- No data location on the pages we read
Standout against Blue Apron. It ships only the flavour pots, which keeps the box cheap and light.
Best for: Swedish households that want a starting price per portion and an order stop before each delivery
Cheffelo Sweden AB, org.nr 556774-6101, in Sundbyberg is both the contracting party and the data controller. The privacy policy names IMY as supervisory authority, a data protection officer, and a retention period of 36 months from the last delivery.
The home page shows meals from 40 SEK a portion with discounts of 30%, 20% and 10% on the first three deliveries. The terms let you pause or end the subscription at any time, with an order stop before each delivery. Partner programmes such as SAS EuroBonus are separate controllers.
What Linas Matkasse does better than Blue Apron
- A named Swedish regulator and data protection officer
- A stated 36-month retention period
- A starting price per portion on the home page
- Pause or end at any time, stated in the terms
Where Linas Matkasse is a step down from Blue Apron
- Swedish only
- Only a starting price, no full price table read
- Data location not stated
Standout against Blue Apron. Retention is spelled out as 36 months from the last delivery.
Best for: Norwegian households that want a meal kit with a stated starting price and retention rules
Cheffelo Norway AS, org.nr 899 306 562, Tordenskiolds gate 8 in Oslo, is the controller and the party in the terms. Norway is in the EEA but not the EU, and the supervisor named in the privacy statement is Datatilsynet.
The home page starts at 41 NOK a portion and gives 30%, 20% and 10% off the first three deliveries. Customer records are kept 24 months after the last delivery and accounting records for at least 7 years. You can pause or end deliveries, subject to a deadline before each one.
What Godtlevert does better than Blue Apron
- A Norwegian supervisory authority named in the privacy statement
- Retention periods spelled out: 24 months for customers, 7 years for accounts
- A starting price per portion on the home page
Where Godtlevert is a step down from Blue Apron
- Norwegian only
- No full price table read
- EEA but not EU, so EU law applies only through the EEA
Standout against Blue Apron. The privacy statement separates 24 months of customer records from 7 years of accounting records.
Best for: Danish households that want a low entry price and can read Danish terms
Cheffelo Denmark ApS in Helsingor is the party to the customer agreement in the Danish terms. The home page starts at 38 DKK a portion and shows welcome discounts of 25%, 15% and 10% on the first three deliveries, smaller than the 30%, 20% and 10% of its Swedish and Norwegian siblings.
We read only the terms and the home page, so the privacy policy and data location are unchecked. That is a real gap next to Linas Matkasse, where the privacy policy was read. The terms say you can pause or cancel at any time.
What Retnemt does better than Blue Apron
- A starting price per portion on the home page
- Pause or cancel stated in the terms
- Danish entity named in the terms, against a New York LLC
Where Retnemt is a step down from Blue Apron
- Privacy policy not read
- Danish only
- No full price table read
Standout against Blue Apron. Its welcome discount starts at 25% off the first delivery, where the Swedish and Norwegian siblings start at 30%.
Best for: British customers who want keto, vegan or pescatarian boxes
Green Chef UK is operated by Grocery Delivery E-Services UK Limited under English law, the same legal entity that appears in the HelloFresh UK terms. The menu page lists keto, lower carb, vegetarian, vegan, pescatarian and flexitarian menus and says registered nutritionists designed them.
The plan page showed GBP 0 placeholders when we read it, so no real prices are quoted here. The terms say prices include VAT where applicable. Choosing Green Chef therefore adds a diet focus but no new jurisdiction compared with HelloFresh UK.
What Green Chef UK does better than Blue Apron
- Six diet menus listed on the menu page
- English-law terms with the courts of England and Wales
- Prices stated to include VAT where applicable
Where Green Chef UK is a step down from Blue Apron
- Prices not readable on the pages we read
- UK only
- Same operating entity as HelloFresh UK
Standout against Blue Apron. Keto is its calling card; the menu page calls it the UK's first keto recipe box.
Best for: British households that want finished frozen meals delivered or bought in shops
COOK Trading Ltd, company number 04611064, works from Sittingbourne in Kent. It sells frozen meals in portions for one, two, four and six to eight people, with vegetarian, vegan, free-from and high-protein categories, and multi-buy prices such as five kids' meals for GBP 16.
This is not a replacement for a recipe box. There is no cooking element, no weekly menu pick and no portioned ingredient set. The terms say a next-day carrier delivers online orders, and food is zero-rated for VAT. Delivery charges were not read.
What COOK does better than Blue Apron
- Multi-buy prices shown in the menu
- Shops as well as online delivery
- No cooking required on a busy evening
Where COOK is a step down from Blue Apron
- No recipe kit
- UK only
- Delivery charges not read
Standout against Blue Apron. It is the only option here you can also buy in a shop.
Best for: British households that mainly want fresh fruit and vegetables and plan their own meals
Oddbox Delivery Ltd, company number 09638976, delivers boxes of rescued fruit and vegetables overnight. Prices start at GBP 11.99 for a fruit and veg box and GBP 12.99 for a veg box, with swaps and extras from a weekly rescue list.
It has no portioned recipe kits, so it covers only the produce part of what Blue Apron sends. The privacy policy says data may be stored on the GetSwift Inc. platform, which operates outside the UK and EEA, and names Braze and Xero as processors.
What Oddbox does better than Blue Apron
- Prices from GBP 11.99 shown on the home page
- Swaps and extras from a weekly list
- Waste reduction as the stated purpose
Where Oddbox is a step down from Blue Apron
- No recipe kit
- A processor outside the UK and EEA named in the privacy policy
- UK only
Standout against Blue Apron. It is the only service here built around rescued produce rather than recipes.
What actually breaks when you switch
Cancellation timing causes most of the pain. The Blue Apron terms say an Autoship order marked processing or shipped cannot be cancelled and you remain responsible for the charge, so cancel before the cut-off on your Upcoming page. Promotional emails and text messages may continue afterwards and need separate opt-outs.
The new service will not know your tastes. Rebuild your preferences from scratch: servings per box, excluded ingredients and delivery day. Expect the first box to cost less than the second, since HelloFresh, Gousto, Linas Matkasse, Godtlevert and Retnemt all advertise welcome discounts that fade over three deliveries. Check the price after the discount, and check whether delivery is included.
Which European meal kit is closest to Blue Apron?
HelloFresh, Marley Spoon and Gousto are the closest in format: a weekly menu, portioned ingredients and a recipe card for each dish. Choose by country, because HelloFresh serves Germany and the UK through separate entities, Marley Spoon serves Germany and the Netherlands, and Gousto delivers in the UK only.
In the Nordics, Linas Matkasse, Godtlevert and Retnemt follow the same pattern under one group name, while Aarstiderne leans toward organic boxes. Les Commis fills the same slot for French households.
Can I take my Blue Apron account with me?
No account carries over, because each European service is a separate company with its own sign-up. What you can bring is your preferences: write down the servings, the dietary filters and the delivery weekday you used, then recreate them in the new service.
Cancel first. The Blue Apron terms say an order marked processing or shipped cannot be cancelled and you will be charged for it, so check the Upcoming page before the cut-off and cancel online rather than relying on a deleted app.
Which one to pick
If you live in Germany, HelloFresh and Marley Spoon are the practical choices, and Marley Spoon also covers the Netherlands. In the UK, Gousto is the one with prices you can read before you sign up. French households can use Les Commis, which names a French host for its website.
In the Nordics, pick the service for your country: Retnemt, Linas Matkasse or Godtlevert for a cheap start, Aarstiderne for organic boxes in Denmark. SimplyCook, COOK and Oddbox solve narrower problems, and none of them is a like-for-like Blue Apron replacement.
Frequently Asked Questions
It depends on the country. For Germany, HelloFresh from Berlin and Marley Spoon from Berlin sell recipe boxes. For the UK, Gousto publishes per-portion prices on its box price page. For France, Les Commis delivers organic baskets. In Denmark, Sweden and Norway, Retnemt, Linas Matkasse and Godtlevert start at a stated price per portion.
The Blue Apron pages we could read describe a US service run by Blue Apron, LLC in New York, and they do not describe delivery to Europe. European customers should use a service established in their own country, such as HelloFresh, Marley Spoon or Gousto.
The Blue Apron privacy policy describes how long it keeps data by type but does not name a storage country. Among the European alternatives, Les Commis states OVH in Roubaix as the website host and Marley Spoon names Amazon Web Services EMEA SARL in its German privacy statement.
SimplyCook advertises a first box for GBP 5 including postage and meals of GBP 2 to GBP 6 per person, though it ships seasoning rather than fresh food. Among full kits, Gousto shows GBP 2.33 per portion for new customers and Retnemt starts at 38 DKK per portion. Compare delivery fees and the price after the welcome discounts end.
Only if you wanted dinner without cooking. COOK sells frozen ready meals for one to eight people in the UK, and it has no recipe kit. Blue Apron customers who enjoy cooking from a recipe card are better served by Gousto, HelloFresh or a Nordic recipe box.
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