Key data
| Company | Cheffelo Sweden AB |
|---|---|
| Category | Meal Kit Services |
| Headquarters | Sundbyberg, Sweden |
| Founded | Not stated |
| EU Presence | Yes - Sweden (EU) |
| Data Location | Not stated on the pages we read |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Meal kits, welcome discounts, pause or cancel, loyalty partner programmes |
| Pricing | Home page: from 40 SEK per portion; 30% off first delivery, 20% off second, 10% off third |
| Best For | Swedish households that want a visible starting price per portion |
| Replaces | Blue Apron |
Full review
Cheffelo Sweden AB, org.nr 556774-6101, Löfströms Allé 5, 172 66 Sundbyberg, is named in the terms as the party to the agreement. The privacy policy names the same company as controller.
The home page advertises a starting price of 40 SEK per portion and a discount ladder over the first three deliveries.
Who contracts with you at Linas Matkasse?
The Swedish terms are concluded with Cheffelo Sweden AB. The privacy policy names the IMY as supervisory authority and a data protection officer.
Retention of customer records is stated as 36 months from the last delivery.
How flexible is Linas Matkasse?
The terms say you can pause or end the subscription at any time, with an order stop before each delivery.
Loyalty partners such as SAS EuroBonus are linked, and those partners are separate controllers.
Where is Linas Matkasse weaker than Blue Apron?
Linas Matkasse serves Sweden only and the site is in Swedish. Blue Apron suits US customers.
The 40 SEK price is a starting price, and the pages we read do not show a full price table.
Known limits
Swedish language only, and only a starting price is shown. Data location is not stated. See Godtlevert and Retnemt for sister services in Norway and Denmark under the same contracting group name.
Best suited to users of Linas Matkasse
Households in Sweden that want a meal kit with stated retention periods.
What works, what does not
Pros
- Swedish AB with org number and address
- Starting price per portion shown
- Pause or end at any time
- Retention period of 36 months stated
- IMY named as authority
Cons
- Swedish language only
- Full price table not read
- Data location not stated
- Discount-led home page
Pros and Cons
Pros
- Swedish AB with an organisation number and an address
- A starting price per portion on the home page
- Pausing or ending is allowed at any time
- A 36-month retention period is spelled out
- IMY is named as supervisory authority
Cons
- Swedish is the only language
- We did not read a full price table
- No storage location is given
- The home page leans on discounts
Alternatives to Linas Matkasse
Further European meal kit services to compare:
See all European meal kit services or compare them directly against Blue Apron on our alternatives page.
Common questions
Cheffelo Sweden AB in Sundbyberg, org.nr 556774-6101.
The home page shows from 40 SEK per portion.
The terms say you can pause or end the subscription at any time.