Key data
| Company | SimplyCook Ltd |
|---|---|
| Category | Meal Kit Services |
| Headquarters | London, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom (Europe, outside the EU) |
| Data Location | Not stated on the pages we read |
| Open Source | No |
| GDPR Compliant | Yes (UK GDPR) |
| Self-Hosting | No |
| Main Features | Flavour pots, recipe cards, flexible delivery frequency, gifts |
| Pricing | Home page: first box GBP 5 including postage, usually GBP 12.98 per month; meals work out between GBP 2 and GBP 6 per person according to the site |
| Best For | Home cooks who already buy fresh ingredients and want seasoning kits |
| Replaces | Blue Apron |
Review in detail
SimplyCook Ltd is a company registered in England and Wales under number 09364895, with an address for correspondence at Unit D, Discovery House, Juniper Drive, London SW18 1UY. The terms are governed by English law.
SimplyCook sells three flavour pots per box, each with up to 23 ingredients, and a recipe card. The customer buys fresh ingredients separately.
How is SimplyCook different from a full meal kit?
SimplyCook ships seasoning pots and recipes, not portioned fresh food. The home page says meals take half an hour from door to dinner table.
This lowers the cost per meal but moves shopping back to the customer.
What does SimplyCook cost?
The home page offers a first box for GBP 5 including postage, usually GBP 12.98 per month. The site says meals work out at GBP 2 to GBP 6 per person.
The terms state a recurring charge every week, two, four or six weeks depending on the plan.
Where is SimplyCook weaker than Blue Apron?
Blue Apron delivers complete ingredient sets, and SimplyCook does not. A customer who wants no shopping will find SimplyCook incomplete.
The pages we read do not name a data location.
Known limits
SimplyCook is not a full-ingredient meal kit and delivers UK addresses on the pages we read. The terms describe an indefinite recurring charge until cancelled. For full boxes see Gousto.
Who SimplyCook fits
UK home cooks who want flavour kits and cheap meals. Not for people who want all ingredients delivered.
Advantages and drawbacks
Pros
- Registered UK company with number and address
- Low first-box price stated
- Delivery rhythm from weekly to six-weekly
- Recipe cards with a fixed pot set
- Cancel any time stated
Cons
- No fresh ingredients included
- UK-focused
- Indefinite recurring charge until cancelled
- Data location not stated
Pros and Cons
Pros
- UK company with a registration number and an address
- A first box at GBP 5 including postage
- Delivery every week, two, four or six weeks
- A recipe card paired with a fixed set of pots
- Cancellation at any time is stated
Cons
- Fresh ingredients are not part of the box
- Focused on UK customers
- The charge runs on until the customer cancels
- The pages do not say where data is kept
Alternatives to SimplyCook
Alternatives from Europe in the meal kit services group:
See all European meal kit services or compare them directly against Blue Apron on our alternatives page.
FAQ
SimplyCook Ltd, registered in England and Wales under company number 09364895.
Three flavour pots and recipe cards. Each pot has up to 23 ingredients, according to the home page.
The terms say you can cancel at any time, with trial order handling stated in the terms.