Gousto
UK recipe boxes with public per-portion prices from SCA Investments Limited
At a glance
| Company | SCA Investments Limited (trading as Gousto) |
|---|---|
| Category | Meal Kit Services |
| Headquarters | Not stated (UK), United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom (Europe, outside the EU) |
| Data Location | Not stated on the pages we read |
| Open Source | No |
| GDPR Compliant | Yes (UK GDPR) |
| Self-Hosting | No |
| Main Features | Recipe boxes, box price selector, 10 minute meals, heat and eat meals, next-day delivery, over 175 recipes weekly |
| Pricing | Box price page: 2-person box GBP 23.25 per order (usually GBP 46.50), GBP 2.33 per portion (usually GBP 4.65); prices exclude delivery; new customer discounts of 50% off the first box |
| Best For | UK households that want to see per-portion prices before ordering |
| Replaces | Blue Apron, HelloFresh US |
Our review
Gousto is a UK recipe box service. The Gousto privacy policy states that SCA Investments Limited, trading as Gousto, is responsible for customer data.
The Gousto home page promotes free next-day delivery on the first box and says you can skip or cancel for free at any time. Delivery runs seven days a week according to the box price page.
What does Gousto show about price?
Gousto publishes a box price selector for 1 to 5 people and 2 to 5 recipes. The 2-person example shows GBP 2.33 per portion, against a usual GBP 4.65.
The page states that prices exclude delivery, so the final cost needs the delivery charge from checkout.
How flexible is the Gousto subscription?
Gousto says there is no lock-in and that you can skip or cancel for free at any time. The home page also describes adjusting portions and adding an extra box with next-day delivery.
Gousto lists over 175 recipes each week, including 10 minute meals and Heat & Eat dishes.
Where is Gousto weaker than Blue Apron?
Gousto delivers within the UK, so customers outside the UK cannot use it. Blue Apron is stronger for US customers.
The pages we read do not name a data location, and the discount-led pricing makes regular costs harder to compare.
Where it falls short
Gousto serves UK addresses only, and the pages we read do not state a data location. Delivery is excluded from the displayed box prices. For a Berlin-based alternative see HelloFresh.
Is Gousto right for you?
UK households that want a published per-portion price and free skip or cancel. Not for customers outside the UK.
Advantages and drawbacks
Pros
- Per-portion prices shown on a public page
- Free skip or cancel stated
- Delivery seven days a week
- Over 175 recipes per week
- Heat and eat meals next to recipe boxes
Cons
- UK delivery only
- Delivery fee excluded from displayed prices
- Data location not stated
- Discount-led first six boxes
Pros and Cons
Pros
- A public box price selector with per-portion figures
- Skipping or cancelling at no charge is stated
- Seven delivery days a week
- More than 175 weekly recipes
- Ready-to-heat dishes alongside the recipe boxes
Cons
- Deliveries stay inside the UK
- Displayed prices leave out the delivery fee
- Where data is kept is not stated
- The first boxes are discounted heavily, which blurs the regular cost
Alternatives to Gousto
Further European meal kit services to compare:
See all European meal kit services or compare them directly against Blue Apron on our alternatives page.
FAQ
SCA Investments Limited, trading as Gousto, according to the Gousto privacy policy.
The box price page shows GBP 2.33 per portion for a 2-person box with discount, usually GBP 4.65, excluding delivery.
Gousto states that you can skip or cancel for free at any time and that there is no lock-in.