HelloFresh
Weekly recipe boxes run from Berlin by HelloFresh Deutschland SE & Co. KG
Summary table
| Company | HelloFresh Deutschland SE & Co. KG (Germany); Grocery Delivery E-Services UK Limited (UK) |
|---|---|
| Category | Meal Kit Services |
| Headquarters | Berlin, Germany |
| Founded | Not stated |
| EU Presence | Yes - Germany (EU) |
| Data Location | Not stated on the pages we read; the UK privacy policy says data may be passed to the group parent HelloFresh SE in Berlin |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Weekly recipe boxes, menus for several diets, gift vouchers, employee meal programme, app |
| Pricing | Regular box prices not shown on the pages we read; the German home page advertises up to 120 EUR discount and the UK menu page 50% off the first box |
| Best For | Households that want a large weekly menu from a company with a clear German imprint |
| Replaces | Blue Apron, HelloFresh US |
Full review
HelloFresh is the recipe box service behind hellofresh.de, offered by HelloFresh Deutschland SE & Co. KG at Prinzenstrasse 89 in Berlin. The imprint lists the Amtsgericht Charlottenburg register entries HRA 51246 B and, for the general partner HelloFresh SE, HRB 182382 B.
In the UK, the terms of hellofresh.co.uk name Grocery Delivery E-Services UK Limited as the trading entity, under English law. The UK privacy policy states that data may be transferred to the group parent HelloFresh SE in Berlin.
Which entity contracts with you at HelloFresh?
HelloFresh Deutschland SE & Co. KG is the contracting party in the German terms (AGB). The imprint names Berlin as its seat, VAT ID DE 301496358 and a management board.
UK customers contract with Grocery Delivery E-Services UK Limited, and the terms apply English law and the courts of England and Wales on a non-exclusive basis.
What does HelloFresh deliver and how does ordering work?
HelloFresh delivers recipe boxes with ingredients and a recipe for each meal. The German terms describe recurring delivery of food, ingredients and recipes in boxes, plus add-on products and gift vouchers.
The UK menu page lists menu types such as Vegetarian, Family-Friendly, Calorie Smart, Quick and Easy, Pescatarian, High Protein, Pork Free and Flexitarian.
How does HelloFresh compare with Blue Apron?
Blue Apron is stronger for US-only delivery and for customers who already use Blue Apron, LLC accounts. HelloFresh is the better fit for customers in Germany, the UK and neighbouring markets.
The pages we read show no regular HelloFresh box price, so price comparison with Blue Apron needs the checkout flow.
Points against
HelloFresh shows discount banners instead of regular prices on the pages we read. The German AGB are long and the pages do not state a data location. The brand also operates in the US through a separate US entity, which is not covered here. Compare with Gousto if a public per-portion price matters.
Is HelloFresh right for you?
Households in Germany or the UK that want many weekly recipes and a named European entity. Less suited to people who need a price table before signing up.
What works, what does not
Pros
- Named German partnership with register numbers in the imprint
- Separate UK entity with English-law terms
- Menu types listed for vegetarian, high protein and other diets
- Gift vouchers and a meal programme for employees
- Ordering also through an app
Cons
- No regular box prices on the pages we read
- Data location not stated
- Heavy discount banners on the home page
- US operations sit in a separate entity
Pros and Cons
Pros
- German partnership with register numbers published in the imprint
- A separate UK company that contracts under English law
- Vegetarian, high-protein and other diet menus listed on the UK menu page
- Gift vouchers and an employee meal programme
- An ordering app next to the website
Cons
- Regular box prices do not appear on the pages we read
- No storage location is given
- The home page is dominated by discount banners
- US operations run through a different entity
Alternatives to HelloFresh
More European meal kit services you can weigh against it:
See all European meal kit services or compare them directly against Blue Apron on our alternatives page.
Common questions
HelloFresh Deutschland SE & Co. KG, Prinzenstrasse 89, 10969 Berlin, according to the imprint at hellofresh.de.
The pages we read show discounts such as up to 120 EUR off on the German home page and 50% off the first box in the UK, but no regular box price.
HelloFresh offers a comparable recipe box subscription from a Berlin-based entity, with delivery in German and UK markets. Customers should check delivery areas, since Blue Apron delivers only in the United States.