Adverity
Vienna marketing data integration platform with 600+ connectors, built for enterprise teams and quoted per customer
Quick Overview
| Company | Adverity GmbH |
|---|---|
| Category | Marketing Reporting Software |
| Headquarters | Vienna, Austria |
| Founded | Not stated |
| EU Presence | Yes - Austria (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | 600+ connectors, data harmonisation, transformation, monitoring, data destinations, Adverity Connect and Atlas, ISO 27001 and SOC 2 Type 2 |
| Pricing | No public price list; fully customised quote |
| Best For | Enterprise marketing and analytics teams with many brands and markets |
| Replaces | Funnel, Supermetrics |
Detailed Review
Adverity sells two products: Connect, a marketing ETL layer with continuous monitoring and marketing-specific harmonisation, and Atlas, a marketing knowledge layer for AI use. The homepage claims 600+ actively maintained connectors and 600+ enterprise marketing teams.
The Impressum names Adverity GmbH, Rathausstrasse 1, Vienna, registered at the Commercial Court of Vienna (company number 448481g).
Monitoring and Harmonisation
Adverity says it absorbs platform updates, field renames and schema changes before they reach customer data, and monitors pipelines continuously. For agencies serving new brands, it promises scaling without rebuilding pipelines.
Security Posture
Its security page states an ISO 27001 certification and a SOC 2 Type 2 report, with SOC 2 audits repeated yearly.
Quote-Based Pricing
The pricing page says Adverity does not use rigid plans and gives a fully customised quote after a demo request. There is no public price and no self-service trial on the pages checked.
Limitations to Consider
Adverity publishes no prices and requires a demo to get a quote, which makes comparison difficult and puts it out of reach for small agencies. It is a data integration layer, not a white-label client reporting tool. The pages checked do not state where data is hosted. For published pricing see Supermetrics or Windsor.ai.
Who Should Use Adverity
Enterprise marketing teams and larger agencies that need governed marketing data across many brands and want an Austrian contracting entity.
Pros and Cons
Pros
- 600+ connectors listed
- Continuous pipeline monitoring
- ISO 27001 and SOC 2 Type 2 stated
- Austrian company with public register details
- Atlas layer for AI use cases
Cons
- No public pricing
- Demo-led sales process
- Not a client-report builder
- Hosting location not stated on pages checked
Alternatives to Adverity
Other European marketing reporting software worth comparing before you decide:
Whatagraph
Netherlands · Agency reporting with cross-channel data layer and AI agents
Supermetrics
Finland · Marketing data connectors into Sheets, Looker Studio and BI
Swydo
Netherlands · Agency reports priced by data source, with unlimited clients
Funnel
Sweden · Stockholm marketing data hub with a choice of EU data region
See all European marketing reporting software or compare them directly against Funnel on our alternatives page.
Frequently Asked Questions
No. Its pricing page says it does not stick to rigid plans and provides a fully customised quote after you contact the team.
Its Impressum names Adverity GmbH, registered in Vienna, Austria, at the Commercial Court of Vienna under number 448481g.
Its security page lists ISO 27001 certification and a SOC 2 Type 2 report, audited yearly.