Dataslayer
Madrid marketing connector platform sending Google Ads, GA4 and Meta data into Sheets, Looker Studio, BI tools and AI agents
Quick Overview
| Company | DATASLAYER S.L. |
|---|---|
| Category | Marketing Reporting Software |
| Headquarters | Madrid, Spain |
| Founded | Not stated |
| EU Presence | Yes - Spain (EU) |
| Data Location | Not stated on the pages checked |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Marketing connectors, Sheets, Excel, Looker Studio and Power BI destinations, BigQuery and Snowflake destinations, data blending, AI insights, MCP, Supermetrics import |
| Pricing | Starter EUR 29/month annually, Advanced EUR 99, Pro EUR 299 (per pricing FAQ); Business custom |
| Best For | Marketers moving ad data into Sheets and Looker Studio on a budget |
| Replaces | Supermetrics, Funnel, manual exports |
Detailed Review
Dataslayer connects Google Ads, GA4, Meta Ads, Shopify and other sources to core destinations (Sheets, Excel, Looker Studio, Power BI) and enterprise destinations (BigQuery, Snowflake, Redshift, S3 and more). Its homepage states an ISO 27001 certification and a 1-click Supermetrics migration.
The terms name DATASLAYER S.L., a company incorporated under the laws of Spain with tax ID B44803260, registered at Paseo de la Castellana 210, Madrid. Its legal notice states that relations with users are subject to Spanish legislation and jurisdiction.
Plan Structure
The pricing FAQ describes plans by connectors, users and accounts per connector: Starter with 3 connectors and 1 user, Advanced with 7 connectors and 10 users, Pro with 10 connectors and unlimited users. Core destinations have unlimited rows on paid plans; enterprise destinations have monthly row limits.
AI and Blending
Advanced and Pro add data blending and AI Insights, plus MCP access for Claude, ChatGPT and Gemini.
Looker Studio Analyzer
Dataslayer lists a Looker Studio Analyzer and an Alerts agent next to its connectors.
Limitations to Consider
Dataslayer is a connector layer, not a white-label report builder, and the lowest plans cap connectors, users and monthly rows for warehouse destinations. The pricing page mixes plan cards and an FAQ, so confirm exact current prices before buying. The pages checked do not state a data hosting location. For finished client reports use Swydo or Whatagraph.
Who Should Use Dataslayer
Marketers and small agencies who report in Sheets or Looker Studio and want a Spanish vendor at a lower price than the larger connector platforms.
Pros and Cons
Pros
- Entry plan from EUR 29 per month billed annually
- Sheets, Excel, Looker Studio and Power BI destinations
- 15-day free trial without a card
- ISO 27001 stated on the homepage
- Spanish S.L. with Madrid register details
Cons
- Connector layer, no white-label reports
- Row limits on warehouse destinations
- Pricing page layout is confusing
- Hosting location not stated on pages checked
Alternatives to Dataslayer
Other European marketing reporting software worth comparing before you decide:
Whatagraph
Netherlands · Agency reporting with cross-channel data layer and AI agents
Supermetrics
Finland · Marketing data connectors into Sheets, Looker Studio and BI
Swydo
Netherlands · Agency reports priced by data source, with unlimited clients
Funnel
Sweden · Stockholm marketing data hub with a choice of EU data region
See all European marketing reporting software or compare them directly against Supermetrics on our alternatives page.
Frequently Asked Questions
Its terms name DATASLAYER S.L., incorporated under Spanish law, with its registered address at Paseo de la Castellana 210 in Madrid.
Its pricing FAQ lists Starter at EUR 29 per month billed annually, Advanced at EUR 99 and Pro at EUR 299, with a custom Business plan.
The homepage advertises a 1-click Supermetrics migration and every paid plan lists import from Supermetrics.