Walley
Gothenburg payment brand of Norion Bank with a Nordic checkout covering invoice, instalments, Swish and B2B
Quick Overview
| Company | Norion Bank AB (brand Walley) |
|---|---|
| Category | Buy Now Pay Later Providers |
| Headquarters | Gothenburg, Sweden |
| Founded | Not stated |
| EU Presence | Yes - Sweden (EU) |
| Data Location | Not stated |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Checkout for online and in-store, B2B checkout, pay now, pay later, Swish, Vipps and MobilePay, Loyalty Booster, Payment Widget, delivery module, merchant hub, developer portal |
| Pricing | Not published |
| Best For | Merchants in Sweden, Finland and Norway that want bank-run invoice credit |
| Replaces | Affirm checkout |
Detailed Review
Walley's privacy notice states that Norion Bank AB (organisation number 556597-0513) is the data controller and runs three brands: Norion Bank for business and property, Walley for payments and Collector for private customers. The Walley address is Lilla Bommens Torg 11 in Gothenburg.
A 2023 notice on the site refers to the interest rate adjustment by Walley (Collector Bank AB), which shows the entity's earlier name.
Payment methods
Merchants can switch on pay now and pay later options plus local methods Swish, Vipps and MobilePay, with card and invoice payments and several instalment variants for shoppers. Customers can postpone a payment, split a purchase or pause one after a return in the Walley app.
Add-ons
The merchant menu lists Loyalty Booster, Payment Widget and a delivery module, a knowledge hub with customer cases, a merchant community, a merchant hub and developer portal. A separate B2B checkout is listed for companies selling to companies.
Footprint
The site offers Sweden, Finland and Norway as country choices and states that thousands of e-merchants and shops in the Nordics use it.
Limitations to Consider
Almost all content is in Swedish, so the English review route is thin, and pricing is not shown. Coverage is Nordic only; a merchant selling in Southern Europe should look at SeQura or Scalapay. Because Walley is a brand of a bank rather than a separate company, contracts and consumer credit terms follow Norion Bank AB.
Who Should Use Walley
Nordic retailers that need invoice, instalment and local Swish or Vipps methods in one checkout from a Swedish bank.
Pros and Cons
Pros
- Backed by a Swedish bank (Norion Bank AB)
- Swish, Vipps and MobilePay alongside invoice and instalments
- B2B checkout available
- Customer app lets shoppers move due dates
- Developer portal and merchant hub
Cons
- Mostly Swedish-language pages
- No public pricing
- Nordic coverage only
- Brand sits inside a bank group with other labels
Alternatives to Walley
Other European buy now pay later providers worth comparing before you decide:
Alma
France · Instalment and pay-later checkout with published merchant fees
Mondu
Netherlands · B2B invoice, instalment and trade-account payments
Scalapay
Italy · Interest-free pay in 3 or 4 for Italian and EU shops
SeQura
Spain · Pay-later and instalment checkout built in Barcelona
See all European buy now pay later providers or compare them directly against Affirm checkout on our alternatives page.
Frequently Asked Questions
Norion Bank AB, which operates Walley for payments, Collector for private customers and Norion Bank for business and property, per its privacy notice.
Its country selector lists Sweden, Finland and Norway.
Yes, a B2B checkout is listed in the merchant menu.