EmailOctopus
Email marketing platform from London with campaigns, automations, forms and a free 2,500-subscriber plan
Quick Overview
| Company | Three Hearts Digital Ltd |
|---|---|
| Category | Email Marketing |
| Headquarters | London, United Kingdom |
| Founded | 2015 |
| EU Presence | United Kingdom (adequacy decision, outside the EEA) |
| Data Location | EEA, primarily Ireland (Terms clause 5.7 and Data Processing Schedule 2); some AI content screening may run in AWS regions including the United States |
| Open Source | No |
| Pricing | Starter: Free, 2,500 subscribers, 10,000 emails per month, EmailOctopus branding on emails, reports for 30 days, 1 landing page and 1 form, 1 user. Pro: $9 per month, billed yearly (USD), unlimited landing pages and forms, unlimited users, reports kept forever. Custom plans above 500,000 subscribers on request. Prices in USD as shown on the vendor's server-rendered pricing page, checked on 13 November 2026. |
| Free Option | No free trial; the free Starter plan has no time limit and needs no credit card |
| Replaces | Mailchimp, MailerLite |
Detailed Review
EmailOctopus is operated by Three Hearts Digital Ltd in London, registered at Companies House since December 2015.
It covers the core of newsletter work: a drag-and-drop and HTML builder with more than 100 templates, automations with smart send timing, and landing pages and sign-up forms that feed the same list. Pricing is built around subscribers, and the Starter plan is free for up to 2,500 subscribers and 10,000 emails a month, without a time limit or a credit card. That makes it a low-risk place to test a list before paying anything.
Paid use is a single Pro plan at $9 a month when billed yearly, priced in US dollars rather than euros. Pro lifts the Starter limits: unlimited landing pages, forms and users, and reports kept forever instead of 30 days.
Plans above 500,000 subscribers are quoted on request. Compared with Brevo, which also offers a free tier but bundles SMS, CRM and transactional mail, EmailOctopus is narrower and easier to read. Compared with MailerLite, it sits in a similar price range for small lists.
On data, the Terms state that email data is hosted in the EEA, primarily Ireland, which matters because the company itself is British. The UK holds an EU adequacy decision, but it sits outside the EEA.
One caveat from the Data Processing Schedule: some AI content screening can run in AWS regions including the United States. We found no certifications on the pages we opened. It is a good fit for newsletters and small automations, less so for teams that need transactional mail, CRM or SMS in one place.
What EmailOctopus does well
- Free Starter plan with 2,500 subscribers and no time limit
- Pro plan includes unlimited landing pages, forms and users
- Email data hosted in the EEA, primarily Ireland, per the Terms
- Builder with 100+ templates plus automations and smart send timing
- Single Pro price of $9 a month billed yearly, easy to compare
Where EmailOctopus falls short
- No free trial of Pro; the free plan is the only way to test
- Starter adds EmailOctopus branding and keeps reports for 30 days only
- Prices are in US dollars, not euros
- Some AI content screening can run in US AWS regions
Standout feature. The free Starter plan carries 2,500 subscribers with no time limit and no credit card, which is hard to find at this list size.
Pros and Cons
Pros
- Free Starter plan with 2,500 subscribers and no time limit
- Pro plan includes unlimited landing pages, forms and users
- Email data hosted in the EEA, primarily Ireland, per the Terms
- Builder with 100+ templates plus automations and smart send timing
- Single Pro price of $9 a month billed yearly, easy to compare
Cons
- No free trial of Pro; the free plan is the only way to test
- Starter adds EmailOctopus branding and keeps reports for 30 days only
- Prices are in US dollars, not euros
- Some AI content screening can run in US AWS regions
Alternatives to EmailOctopus
Frequently Asked Questions
What is EmailOctopus?
EmailOctopus is operated by Three Hearts Digital Ltd in London, registered at Companies House since December 2015.
It covers the core of newsletter work: a drag-and-drop and HTML builder with more than 100 templates, automations with smart send timing, and landing pages and sign-up forms that feed the same list. Pricing is built around subscribers, and the Starter plan is free for up to 2,500 subscribers and 10,000 emails a month, without a time limit or a credit card. That makes it a low-risk place to test a list before paying anything.
Where is EmailOctopus based?
EmailOctopus operates from London, United Kingdom, which places it under United Kingdom (adequacy decision, outside the EEA).
What does EmailOctopus cost?
Starter: Free, 2,500 subscribers, 10,000 emails per month, EmailOctopus branding on emails, reports for 30 days, 1 landing page and 1 form, 1 user. Pro: $9 per month, billed yearly (USD), unlimited landing pages and forms, unlimited users, reports kept forever. Custom plans above 500,000 subscribers on request. Prices in USD as shown on the vendor's server-rendered pricing page, checked on 13 November 2026.. No free trial; the free Starter plan has no time limit and needs no credit card.
Who is EmailOctopus best for?
Small lists that want a free starting plan. The free Starter plan carries 2,500 subscribers with no time limit and no credit card, which is hard to find at this list size.
What are the drawbacks of EmailOctopus?
No free trial of Pro; the free plan is the only way to test. Starter adds EmailOctopus branding and keeps reports for 30 days only. Prices are in US dollars, not euros. Some AI content screening can run in US AWS regions.
Is EmailOctopus a good alternative to Mailchimp?
EmailOctopus is built as a European alternative to Mailchimp: Email marketing platform from London with campaigns, automations, forms and a free 2,500-subscriber plan. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does EmailOctopus compare to other Email Marketing tools?
EmailOctopus is one of several European Email Marketing tools we cover. It is most often compared with Mailchimp, MailerLite.