Laposta

Dutch newsletter tool hosted by two Dutch providers, free up to 2,000 contacts

Quick Overview

Company Laposta B.V.
Category Email Marketing
Headquarters Zutphen, Netherlands
EU Presence EU (Netherlands)
Data Location Netherlands — servers in a Dutch data centre, hosted by BIT B.V. (Ede) and TransIP B.V. (Leiden); delivery support by Postmastery B.V. (Amsterdam, data stored in the EU)
Open Source No
Compliance ISO 27001 (obtained 2018)
Pricing Free (2,000 contacts, 12,000 emails/month) / subscription from €210/year (up to 500 contacts); mail credits from €9; excl. 21% VAT
Free Option Free tier
Replaces Mailchimp

Detailed Review

Pros and Cons

Pros

  • Laposta itself and both named hosting firms are Dutch
  • Free plan for 2,000 contacts and 12,000 emails a month
  • ISO 27001 certified since 2018
  • Open and click tracking can be switched off
  • Accessible newsletter templates and trigger-based automations

Cons

  • Paid use mixes a subscription with mail credits, so both list size and send volume move the bill
  • The cheapest subscription, €210 a year, is sized for up to 500 contacts
  • Prices are listed excluding 21% VAT
  • Positioned as a newsletter tool rather than a multi-channel marketing suite

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Frequently Asked Questions

What is Laposta?

Laposta is a newsletter tool from Laposta B.V. in Zutphen, and its free plan covers 2,000 contacts and 12,000 emails a month — four times the contacts of MailerLite's free plan at the same monthly email allowance. Paid use combines a subscription, from €210 a year for up to 500 contacts, with mail credits from €9, and Laposta quotes those prices excluding 21% VAT.

Where is Laposta based?

Laposta operates from Zutphen, Netherlands, which places it under EU (Netherlands). Compliance: ISO 27001 (obtained 2018).

What does Laposta cost?

Free (2,000 contacts, 12,000 emails/month) / subscription from €210/year (up to 500 contacts); mail credits from €9; excl. 21% VAT. Free tier.

Who is Laposta best for?

Dutch organisations that want the company and its hosting providers in one country. Both hosting providers behind Laposta are Dutch, as is Laposta B.V. itself: BIT in Ede and TransIP in Leiden, so the answer to where the servers stand stays inside one country.

What are the drawbacks of Laposta?

Paid use mixes a subscription with mail credits, so both list size and send volume move the bill. The cheapest subscription, €210 a year, is sized for up to 500 contacts. Prices are listed excluding 21% VAT. Positioned as a newsletter tool rather than a multi-channel marketing suite.

Who worked on this review

Three people touch every tool page: one writes it, a second edits it, and a third checks the compliance and pricing claims against the vendor's own documentation.

Sebastiaan Smits
Written by

Sebastiaan Smits

Founder & Editor · Netherlands

Selects the tools, writes the reviews, and checks where each company is actually established.

Daniel Brandt
Edited by

Daniel Brandt

Privacy & Compliance Researcher · Berlin, Germany

Checks the compliance claims: where the company is established, where the data sits, and what the DPA actually says.

Marta Kowalczyk
Fact-checked by

Marta Kowalczyk

Senior Analyst, Infrastructure & Developer Tools · Warsaw, Poland

Covers hosting, developer tooling and the practical side of moving workloads to European providers.

Read our editorial process for how we source, verify and update these pages — and how we keep affiliate income separate from what we recommend.

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