European Product Reviews Software

#1 Judge.me

London, United Kingdom Founded 2019 Free plan; Awesome plan $15 per month (USD, per the pricing page) Demo on request

Best for: Shopify stores that want product reviews without volume-based pricing

• Operating company. Judge.me Ltd
• Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
• Where the data sits. Not stated on the pages reviewed
• Source code. Closed source
• Replaces. Yotpo, Loox, Okendo

Judge.me is a product and store reviews app for Shopify that prices reviews like a utility: its free plan lists unlimited product and store reviews, unlimited photo and video reviews, Google rich snippets and chat and email support, and the only paid plan is $15 a month.

The widget catalogue spans a star badge, cards and testimonial carousels, a video carousel, a reviews grid and an Instagram shopping view, and reviews can be syndicated to Google Shopping, TikTok Shop, Meta Shop and the Shop app.

The contracting party is Judge.me Ltd, c/o Buckworths in London, company number 12157706 at Companies House, incorporated in 2019. The privacy policy names the UK Information Commissioner's Office as the complaint route, which puts the vendor outside the EEA under the UK adequacy decision. According to the vendor, the pricing page lists SOC 2 Type 2 and ISO 27001, and auto-translation covers 38 languages. Where the data is hosted is not stated on the pages we read.

Standout feature. Judge.me is the only tool in this category whose entire price list is a free plan with unlimited reviews and one $15 plan.

#2 Trusted Shops

Cologne, Germany Per shop/month by order volume, published tiers Demo on request

Best for: Shops selling into Germany and Austria that want reviews, a trustmark and buyer protection from one vendor

• Operating company. Trusted Shops GmbH
• Jurisdiction. EU (Germany)
• Source code. Closed source
• Replaces. Reviews.io, Yotpo

Trusted Shops sells reviews as the smaller half of a larger product: the trustmark and its bundled buyer protection insurance are what German and Austrian shoppers recognise, and order-linked review invitations ride alongside. Most competitors in this category sell either a badge or a review widget, and Trusted Shops sells both with insurance behind them. Pricing is published in tiers, charged per shop per month by order volume.

The operator is Trusted Shops GmbH in Cologne, Germany, which places it under German law and GDPR by default.

The company describes itself as Europe's leading trust brand and, according to the vendor, more than 30,000 companies use its solutions across Germany, Austria, Switzerland, the Netherlands, Spain, Italy, France, Belgium, Portugal, Poland and the UK. The founding year is not stated by the vendor. The cost rises with volume, and the buyer protection add-on tends to return as an upsell at renewal.

Standout feature. Trusted Shops pairs order-linked reviews with buyer protection insurance, a combination no other vendor here sells.

#3 Lipscore

Oslo, Norway Founded 2014 Custom pricing; no fixed packages on the pricing page Demo on request

Best for: Retailers that want a high rating response rate and product-level analytics

• Operating company. Lipscore AS
• Jurisdiction. EEA, not EU (Norway)
• Where the data sits. Not stated; the privacy policy allows storage in any country where Lipscore operates
• Source code. Closed source
• Replaces. Yotpo, Bazaarvoice, Trustpilot product reviews

Lipscore is a ratings and reviews platform from Oslo that concentrates on one number, the share of customers who answer the invitation. Its case studies quote a 27.8 percent response rate for GANT and a rise from 2.5 to 13.6 percent for Bagbrokers, which are vendor figures chosen for the page. Product reviews come with branded email invitations, widgets, filtering, commenting and AI moderation, and stars in Google organic results and Google Ads are listed as additional features.

The controller is Lipscore AS, Nedre Slottsgate 15, Oslo, and the company began in 2014. Norway is in the EEA, so the entity qualifies, but the privacy policy says data may be processed in any country where Lipscore operates, which is worth a written question in procurement. Prices are quoted per customer. Service reviews, store widgets, SMS and in-store invitations, a Q&A widget and an analytics module showing the top and bottom 100 products are separate add-ons.

Standout feature. Lipscore is the one tool here that lists review import from a previous provider and publishes a comparison page for brands leaving Yotpo, Trustpilot and Judge.me.

#4 Trustpilot

Copenhagen, Denmark Founded 2007 Free tier; paid plans largely quoted per domain Demo on request

Best for: Brands whose shoppers already look them up on Trustpilot before they buy

• Operating company. Trustpilot A/S
• Jurisdiction. EU (Denmark)
• Source code. Closed source
• Replaces. Yotpo, Birdeye, Reviews.io

Trustpilot is the review platform consumers search for by name, and that is a different asset from a widget on your own site: the profile carries trust whether or not a shopper ever visits your homepage. A free tier lets a business claim its profile and reply to reviews, and paid Plus, Premium and higher tiers add invitation automation, analytics, integrations and product review pages for each SKU. Any customer can leave a review, not only those you invite.

The company is Trustpilot A/S, CVR 30 27 65 82, registered at Pilestraede 58 in Copenhagen and founded in Denmark in 2007; the tool page notes that it is traded on the London Stock Exchange. A separate US entity, Trustpilot Inc, serves customers in the US, Canada and Mexico. Paid prices above the free tier are mostly quoted per domain, you cannot restrict invitations to your happiest customers, and negative reviews are hard to remove by design.

Standout feature. Trustpilot is the only tool here whose reviews sit on a public profile that consumers search for directly, outside the seller's own site.

#5 Feefo

Petersfield, Hampshire, United Kingdom Essentials from GBP 149 per month with 200 email requests, Enhanced from GBP 299 per month with 500 email requests, Plus on request; all plus VAT Demo on request

Best for: Retailers in the UK or selling to it that want verified-transaction reviews, WhatsApp and SMS collection and published sterling prices

• Operating company. Feefo Holdings Limited
• Jurisdiction. United Kingdom (adequacy decision, outside the EEA)
• Source code. Closed source
• Replaces. Trustpilot, Yotpo, Reviews.io

Feefo ties every review to a verified customer, collected by email, WhatsApp or SMS after a transaction, and uses that as the line between itself and open-profile platforms. Prices are published: Essentials from GBP 149 a month with 200 email requests, 50 WhatsApp and 50 SMS requests, and Enhanced from GBP 299 with 500 email requests plus NPS, custom surveys and A/B testing, with Plus on request. All plans include Google Seller Ratings, rich snippets and AI summaries.

The operator is Feefo Holdings Limited, registered in England and Wales under number 07191962 with its registered office near Petersfield, Hampshire. By its own count it has collected more than 80 million reviews for 6,500 brands, and it supports email collection in 34 languages. It sits outside the EEA under the UK adequacy decision, request volumes are capped per plan, and a buyer with EEA-only procurement rules should check the data processing location and sub-processors in the contract.

Standout feature. Feefo is the only tool here that publishes sterling prices and includes WhatsApp and SMS collection in the base plans.

#6 Kiyoh

Zaltbommel, Netherlands Per month by invitation volume, published Demo on request

Best for: Dutch and Belgian webshops that want a recognised seal and a predictable monthly price

• Operating company. Kiyoh B.V.
• Jurisdiction. EU (Netherlands)
• Source code. Closed source
• Replaces. Reviews.io, Yotpo

Kiyoh is a Dutch review platform that holds a position in the Benelux comparable to Trustpilot's internationally, scoped to one region and priced lower. Invitations are tied to real orders, which is easy to explain to a regulator, and pricing is published by invitation volume, so a shop can budget without a sales call. The vendor calls itself the most reliable review platform in the Netherlands, which is its own description.

The company is Kiyoh B.V., registered at Steenweg 79, 5301 HK in Zaltbommel, Netherlands, and the founding year is not stated by the vendor. The trade-off appears when a shop sells across borders: a Kiyoh seal means little to a French, German or Nordic shopper, the interface reads as dated, and reporting is thinner than in multi-location suites. No free tier is stated.

Standout feature. Kiyoh is the one tool here that combines order-linked invitations with a published price in the region where its seal is already known.

#7 eKomi

Berlin, Germany Quoted on request; no published pricing Demo on request

Best for: Larger shops that want a vendor team to verify reviews by hand and to handle disputes

• Operating company. eKomi Holding GmbH
• Jurisdiction. EU (Germany)
• Source code. Closed source
• Replaces. Yotpo, Reviews.io

eKomi collects company and product reviews with star ratings, feeds Google Seller Ratings directly, and adds a step most automated platforms skip: manual verification of reviews by its own team rather than filtering alone. The product also includes embedded review widgets, a real-time analytics dashboard, social distribution of reviews and dispute tools for negative feedback. According to the vendor, it has more than 15,000 clients in 26 countries and has collected over 50.2 million reviews.

The entity is eKomi Holding GmbH, registered at Zimmerstrasse 11 in Berlin, with a second office in Beverly Hills, California, so ask which company signs your contract. No pricing is published and every plan is reached through a demo call. No ISO or TUV certificate is disclosed beyond GDPR compliance, and the interface reads as dated. The founding year is not stated by the vendor.

Standout feature. eKomi is the only vendor here that names a human verification step by its own team on top of automated filtering.

#8 TrustMate

Wroclaw, Poland From 32 PLN per month (50 invitations); 122 PLN per month and 491 PLN per month tiers (pricing page, in Polish) Demo on request

Best for: Online shops, especially in Poland, that want reviews as search content

• Operating company. TrustMate S.A.
• Jurisdiction. EU (Poland)
• Where the data sits. AWS data centres in Europe, per the privacy policy
• Source code. Closed source
• Replaces. Yotpo, Trustpilot, Opineo

TrustMate sells a review collection system that sends invitations automatically and shows the results in widgets or through an API. Its English pages treat reviews as search content, and a plan feature called SEO Rocket fills the widgets with longer customer reviews. An instant review form can sit on the order confirmation page, customers can add photos and film, and shoppers can ask product questions that the merchant answers.

The controller is TrustMate S.A., with a Wroclaw address and KRS 0000737597; the founding year was not verified. Its privacy policy states that data is processed only in Amazon Web Services data centres in Europe.

Plans on the Polish pricing page run from 32 PLN a month for 50 invitations to 491 PLN a month for 2,000, with 18 percent off for annual payment, and BaseLinker is a named integration. A reputation manager decides what share of customers is invited to TrustMate, Google or social media.

Standout feature. TrustMate is the one tool here with a reputation manager that splits invitations between its own profile, Google and social media.

#9 Trustami

Berlin, Germany Free profile; Basic from EUR 19.99, Pro from EUR 49.99, Pro Plus from EUR 149.99, Enterprise from EUR 299.99 per month Demo on request

Best for: German-language shops that want one profile for all their reviews and a trust seal

• Operating company. Trustami GmbH
• Jurisdiction. EU (Germany)
• Where the data sits. Not stated on the pages reviewed
• Source code. Closed source
• Replaces. Yotpo, Trusted Shops, Trustpilot

Trustami starts from the reviews a company already has. A free profile imports unlimited ratings from unlimited platforms into one page where you can reply to them, and paid plans add a trust seal, Google stars from Pro and a more frequent review update. Product reviews appear only on Pro Plus, the fourth of five tiers, together with up to five domains, a Trustami award, review insurance and alerts. Enterprise adds an API, review translation and multi-account management.

The imprint names Trustami GmbH, Friedrich-Wilhelm-Strasse 68, Berlin, registered at Amtsgericht Charlottenburg under HRB 167962. All five tiers show a starting price, from EUR 19.99 for Basic to EUR 299.99 for Enterprise, and the free tier is a real tier rather than a trial. Product reviews therefore cost at least EUR 149.99 a month, the site is German-first, and the hosting region and founding year were not verified.

Standout feature. Trustami is the only tool here that imports ratings from unlimited outside platforms into one profile you can answer from.

#10 ShopVote

Munich, Germany Founded 2007 Shop reviews free; All-Inclusive premium package EUR 199 per year; product reviews from EUR 35.90 per month (excl. VAT) Demo on request

Best for: German-speaking shops that want free shop reviews and optional product reviews

• Operating company. Blickreif GmbH
• Jurisdiction. EU (Germany)
• Where the data sits. German hosting, per the feature table
• Source code. Closed source
• Replaces. Yotpo, Trusted Shops reviews, Trustpilot

ShopVote has run since 2007 and says its basic functions are free so that it can stay independent of paying customers. Shop reviews have no monthly limit, are passed to Google and appear on a public profile. Reviews can be verified through email addresses and order or customer numbers, checked automatically and flagged by users, and seals in bronze, silver and gold depend on review count and score rather than on what a shop pays.

The imprint names Blickreif GmbH, Schulstrasse 46, Munich, Amtsgericht Muenchen HRB 179973, and the feature table lists German hosting. Product reviews are a premium add-on from EUR 35.90 a month excluding VAT, and the All-Inclusive package for shop review extras costs EUR 199 a year. The interface is German-first, and because of the portal model the reviews live on ShopVote's profile as well as in your shop.

Standout feature. ShopVote is the only vendor here that has kept shop reviews free since 2007 and sells product reviews as a separate add-on.

#11 WebwinkelKeur

Enschede, Netherlands Start EUR 12, Plus from EUR 18, Pro from EUR 33 per month excl. VAT; first year 25 percent off (pricing page) Demo on request

Best for: Small Dutch webshops that want a trustmark, legal templates and reviews together

• Operating company. WebwinkelKeur B.V.
• Jurisdiction. EU (Netherlands)
• Where the data sits. Not stated on the pages reviewed
• Source code. Closed source
• Replaces. Yotpo, Kiyoh, Trusted Shops

WebwinkelKeur is a trustmark first and a review tool second. The Start plan covers the trustmark, a member profile, automatic review invitations through the shop software, a review widget and legal documents such as terms and a privacy statement. Plus makes the widget customisable and lets you forward part of the invitations to Google and Trustpilot, and Pro adds multilingual invitations and an international profile on Valued Shops. Mediation for negative reviews and legal advice come with every plan.

The imprint names WebwinkelKeur B.V., Moutlaan 32 in Enschede, KvK 53020162. Prices on the packages page are in euros excluding VAT: Start EUR 12, Plus from EUR 18 and Pro from EUR 33 a month, with 25 percent off in the first year. Product reviews are a paid option on every plan and the page gives no price for them. Up to five webshops fit in one account, and the hosting region and founding year were not verified.

Standout feature. WebwinkelKeur is the only tool here that includes legal document templates and complaint mediation in its base price.