Feefo
UK verified-review platform tying every review to a real transaction, with Google Seller Ratings
Quick Overview
| Company | Feefo Holdings Limited |
|---|---|
| Category | Reputation & Review Management |
| Headquarters | Petersfield, Hampshire, United Kingdom |
| EU Presence | United Kingdom (adequacy decision, outside the EEA) |
| Open Source | No |
| Pricing | Essentials from GBP 149 per month with 200 email requests, Enhanced from GBP 299 per month with 500 email requests, Plus on request; all plus VAT |
| Free Option | Demo and get-started enquiry; no free tier stated |
| Replaces | Trustpilot, Yotpo, Reviews.io |
Detailed Review
Feefo is operated by Feefo Holdings Limited, a company registered in England and Wales under number 07191962 with its registered office near Petersfield, Hampshire.
Its pitch is that every review comes from a verified customer, collected by email, WhatsApp or SMS after a transaction, with more than 80 million reviews collected for 6,500 brands by its own count. The vendor supports email collection in 34 languages and says every review comes from a verified customer, which is the feature it uses to separate itself from open-profile platforms.
Prices are published: Essentials from GBP 149 a month with 200 email requests, 50 WhatsApp and 50 SMS requests, and Enhanced from GBP 299 with 500 email requests plus NPS, custom surveys and A/B testing. Plus is custom.
All include Google Seller Ratings, rich snippets, AI summaries and replies, and over 50 e-commerce integrations. The packages are sized by requests rather than by reviews, so the real cost depends on order volume and how many reminder messages a shop is willing to send to each customer.
Two things to weigh. It is a UK vendor, so it sits outside the EEA under the UK adequacy decision, and the controlling shareholder at Companies House is a UK holding company.
And request volumes are capped per plan, so a shop with many orders will move to the higher tier or a custom quote quickly. A European buyer with EEA-only procurement rules should check the contract for the data processing location, sub-processors and the standard clauses that apply to a UK importer.
What Feefo does well
- Published GBP prices for two tiers
- Reviews tied to verified transactions
- Email, WhatsApp and SMS collection
- Google Seller Ratings and rich snippets included
- UK company traceable in Companies House
Where Feefo falls short
- UK vendor, outside the EEA
- Request volumes are capped per plan
- Plus tier is quote-only
- No free tier stated
Standout feature. A verified-transaction review model with two published GBP prices and WhatsApp and SMS collection included.
Pros and Cons
Pros
- Published GBP prices for two tiers
- Reviews tied to verified transactions
- Email, WhatsApp and SMS collection
- Google Seller Ratings and rich snippets included
- UK company traceable in Companies House
Cons
- UK vendor, outside the EEA
- Request volumes are capped per plan
- Plus tier is quote-only
- No free tier stated
Alternatives to Feefo
Frequently Asked Questions
What is Feefo?
Feefo is operated by Feefo Holdings Limited, a company registered in England and Wales under number 07191962 with its registered office near Petersfield, Hampshire.
Its pitch is that every review comes from a verified customer, collected by email, WhatsApp or SMS after a transaction, with more than 80 million reviews collected for 6,500 brands by its own count. The vendor supports email collection in 34 languages and says every review comes from a verified customer, which is the feature it uses to separate itself from open-profile platforms.
Where is Feefo based?
Feefo operates from Petersfield, Hampshire, United Kingdom, which places it under United Kingdom (adequacy decision, outside the EEA).
What does Feefo cost?
Essentials from GBP 149 per month with 200 email requests, Enhanced from GBP 299 per month with 500 email requests, Plus on request; all plus VAT. Demo and get-started enquiry; no free tier stated.
Who is Feefo best for?
UK and European retailers that want every review tied to a real purchase. A verified-transaction review model with two published GBP prices and WhatsApp and SMS collection included.
What are the drawbacks of Feefo?
UK vendor, outside the EEA. Request volumes are capped per plan. Plus tier is quote-only. No free tier stated.
Is Feefo a good alternative to Trustpilot?
Feefo is built as a European alternative to Trustpilot: UK verified-review platform tying every review to a real transaction, with Google Seller Ratings. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Feefo compare to other Reputation & Review Management tools?
Feefo is one of several European Reputation & Review Management tools we cover. It is most often compared with Trustpilot, Yotpo, Reviews.io.