European Alternatives to Looker
Looking for a European alternative to Looker? Looker is sold under the Google Cloud Terms of Service. Customers in most of EMEA contract with Google Cloud EMEA Limited in Dublin, but the standard online terms apply California law and the courts of Santa Clara County, and every Looker edition is priced as "call sales".
Eleven European tools cover the governed-BI and embedded-analytics job: open-source and semantic-layer BI, natural-language analytics, embedded platforms and enterprise suites, from companies in the United Kingdom, Germany, Belgium, France and Switzerland. Several publish their prices, which Looker does not.
How we rank these tools — 4-step process
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1
European ownership, verified
The company is headquartered and incorporated in the EU, EEA or Switzerland, and processes customer data in Europe. A US parent company disqualifies a tool from this page regardless of where its servers are.
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2
Category fit and hands-on review
What the tool actually does, who it suits, and where it falls short — checked against the vendor’s own documentation, changelog and pricing page rather than its marketing copy.
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Compliance and pricing check
GDPR posture, hosting location and the prices quoted on this page are verified against the vendor’s public pricing before publication, and re-checked when we revisit the category.
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Position on this page
Placement on this page can be paid, and that can affect which tools appear here and the order they appear in. It never buys a good review: a tool that fails the checks above is not here at any price, and payment does not change the shortcomings we write about. A vendor can ask us to correct a factual error — not to remove a criticism.
Vendors can pay for visibility on this page. It never changes what an entry says about a product, including the criticism, and we earn nothing when you click through to a vendor. Paid placement can affect which tools appear here and the order they appear in. Editorial policy
11 European Alternatives to Looker
Lightdash
London open-source BI on a dbt semantic layer, free to self-host, cloud at $3,000 a month with unlimited users
Cluvio
Berlin SQL dashboards with a free plan and published euro prices from €249 a month
Luzmo
Leuven embedded analytics platform with a single published price from €1,995 a month
Toucan Toco
Paris embedded analytics with a semantic layer and unlimited users, from €445 a month
Veezoo
Zurich natural-language BI on a knowledge graph, with a free trial and Swiss law
DigDash
French BI platform for on-premises, sovereign cloud or hybrid deployment, with embedded options
Omniscope
Visokio data prep and visual analytics with a free non-commercial edition and a 30-day trial
Panintelligence
Leeds analytics for software vendors, white-label embed or internal use, data queried in place
Embeddable
Code-first embedded dashboards with developer SDKs and a flat monthly fee, on quote
Bissantz DeltaMaster
Nuremberg reporting and analysis software with automated deviation and root-cause analysis
Board
Swiss planning platform that combines BI, planning and forecasting, priced on quote only
Key takeaways
- Looker is covered by the Google Cloud Terms of Service. For most of EMEA the contracting entity is Google Cloud EMEA Limited in Dublin, but the standard terms apply California law and the courts of Santa Clara County.
- Looker's pricing page says "Call sales" for Standard, Enterprise and Embed. Lightdash (Cloud Pro $3,000 a month, unlimited users), Cluvio (free, then from €249 a month) and Luzmo (from €1,995 a month) publish what they cost.
- Lightdash (London) is the nearest in idea: a semantic layer built on dbt, open source and free to self-host.
- Luzmo (Leuven), Toucan Toco (Paris), Panintelligence (Leeds) and Embeddable (UK) are built to embed analytics in your own product.
- Veezoo (Zurich) lets people ask questions in plain language on a knowledge graph; DigDash (France) and Bissantz DeltaMaster (Germany) are the enterprise-style suites, and Board (Switzerland) adds planning.
- Four of the eleven are UK companies and two are Swiss, so check whether you need an EU or EEA contracting party before you shortlist.
Why people leave Looker
Looker is the business intelligence platform that made the semantic layer mainstream. Analysts define metrics and joins once in LookML, and everyone else explores and charts from that single definition. Google's own page describes it as a platform for BI, data applications and embedded analytics, with a semantic layer, Conversational Analytics and governed self-service. It is sold in three editions on Google Cloud: Standard, Enterprise and Embed.
The contract needs a careful reading, because it is not a simple "American company" story.
Looker falls under the Google Cloud Terms of Service, and for a billing address in most of EMEA the contracting party is Google Cloud EMEA Limited in Dublin (France, Italy and Poland have their own Google Cloud entities). What stays American is the dispute clause: the standard online terms select California law and exclusive litigation in the courts of Santa Clara County, California, with no arbitration clause in the text. Negotiated agreements can differ.
Eleven European tools cover the job. They are not copies of Looker: some sit on a semantic layer, some are built to embed analytics in your own product, some answer questions in plain language, and two are enterprise suites. The page also lists which ones publish a price, because Looker's pricing page says "call sales" for all three editions.
- The dispute clause is Californian For a customer on the standard online terms, section 14.12 says claims are governed by California law and litigated exclusively in the federal or state courts of Santa Clara County. A company with a Dublin contracting entity still has a US court clause. If you want English, French, German or Swiss law and a court in your own region, the tools below state that in their terms (Lightdash, Toucan Toco, Veezoo, DigDash), while for several others we could not open a governing-law clause.
- No price until you speak to sales Google's Looker pricing page lists Standard, Enterprise and Embed, each with annual commitments of one, two or three years and ten Standard Users and two Developer Users included, and the cost for each is "Call sales". Among the eleven here, Lightdash, Cluvio, Luzmo, Toucan Toco and Omniscope publish amounts, so you can compare before a call.
- LookML ties your model to one product Your metric definitions live in LookML, which only Looker reads. Lightdash is the closest in idea, because it builds its semantic layer from dbt, an open and widely used format, and its code is open source, so the model is not locked to one vendor. Whichever tool you choose, expect to rebuild the model rather than convert it.
- Europe has narrower, cheaper tools for the same jobs Looker covers internal BI, embedded analytics and AI querying in one product. If you only need one of those, a European specialist can be a better fit: Luzmo and Embeddable for embedding, Veezoo for questions in plain language, Cluvio for SQL dashboards. Looker is the broader platform; the question is whether you need all of it.
What you have to replace, not just match
Start by splitting what Looker does for you into three jobs: internal dashboards for your own team, dashboards embedded in a product your customers use, and a shared definition of metrics. A European tool usually does one or two of these very well. Make a list of the explores and Looks that people actually open, because a large LookML project often carries models nobody uses.
Run the new tool next to Looker on one team or one customer-facing dashboard before you move the rest. Check that the totals match, that row-level permissions behave the same, and that scheduled deliveries arrive. Since metric definitions do not convert, plan the work as a rebuild of the semantic model and keep the old licence through the overlap.
The alternatives compared
| Position | Tool | Headquarters | Pricing | Jurisdiction |
|---|---|---|---|---|
| #1 | Lightdash | London, United Kingdom | Free self-hosted / Cloud from about $400/month | United Kingdom (adequacy decision, outside the EEA) |
| #2 | Cluvio | Berlin, Germany | From about €99/month | EU (Germany) |
| #3 | Luzmo | Leuven, Belgium | From about €900/month; usage-based enterprise pricing | EU (Belgium) |
| #4 | Toucan Toco | Paris, France | Custom pricing by users and deployment | EU (France) |
| #8 | Panintelligence | Leeds, United Kingdom | Custom pricing per registered user, banded by deployment (internal or embedded); no per-query or data-volume charges; amounts not published | United Kingdom (adequacy decision, outside the EEA) |
| #11 | Board | Lugano, Switzerland | Custom enterprise pricing | Switzerland (adequacy decision, outside the EEA) |
How each alternative compares to Looker
- Which law reaches it. United Kingdom (adequacy decision, outside the EEA). Looker is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. Your own infrastructure, or EU cloud.
- Source code. Open source, where Looker is not: you can read what it does rather than take the description on trust.
Best for: Teams that already model their data in dbt and want governed self-service without LookML
Lightdash is provided by Telescope Technology Limited, trading as Lightdash, an active English company (12774445) with its registered office at 7 Bell Yard in London. Its terms are governed by the laws of England and Wales, with the courts of England and Wales having exclusive jurisdiction.
It builds its semantic layer from your dbt project, offers a metrics catalogue and explorer for governed self-service, scheduled reports and alerts, and charts and dashboards as code. The open-source edition is free to host yourself with community support only. Cloud Pro is listed at $3,000 a month with unlimited users and no per-seat pricing, with a free trial.
It assumes you use dbt, so it is a poor fit for teams without a modelled warehouse. The page lists an EU data region, and we did not verify its details.
What Lightdash does better than Looker
- Open source, so the semantic model is not locked to one vendor
- Metrics defined in dbt, a format other tools also use
- Published price with unlimited users
- Dashboards managed as code
Where Lightdash is a step down from Looker
- Needs dbt for its semantic layer
- Smaller embedded and enterprise feature set than Looker
- Cloud Pro is priced in dollars
- UK company, outside the EU
Standout against Looker. It does Looker's central trick, one governed definition of every metric, using dbt instead of a proprietary language.
- Which law reaches it. EU (Germany). Looker is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. EU (Germany).
- Source code. Closed source, as Looker is.
Best for: Analyst-led teams that write SQL and want shareable dashboards without a sales call
Cluvio is provided by Cluvio GmbH at Friedrichstr. 79 in Berlin. Its terms are dated 18 June 2025, and we did not find a governing-law clause that we could verify.
The pricing page lists Free at $0 for a single user with 3 dashboards and 1,000 query executions a month, Pro Team at $279 or €249, Business at $669 or €599 and Enterprise from $2,250 or €1,999 a month billed annually. Every paid plan starts with a 14-day trial of Business, and the page says the company hosts in the EU.
It is a SQL-first dashboard tool. It does not offer Looker's semantic-layer modelling, so definitions live in queries, not in a shared model.
What Cluvio does better than Looker
- Free plan and a 14-day trial with no credit card
- Euro prices on the page
- German company, hosting in the EU per its pricing page
- Quick to start for analysts who know SQL
Where Cluvio is a step down from Looker
- No central semantic model like LookML
- Self-service for non-SQL users is limited
- Free plan allows one user
- We could not verify its governing law
Standout against Looker. It is the one tool here you can start using today with a free plan and read the whole price list for.
- Which law reaches it. EU (Belgium). Looker is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. EU hosting.
- Source code. Closed source, as Looker is.
Best for: SaaS companies that want dashboards inside their own product for their customers
Luzmo is provided by Luzmo NV in Leuven, Belgium, registered in the Crossroads Bank for Enterprises under 0640.944.227. The footer of its site says it is made in Belgium and the United States, so ask where the team and the infrastructure are.
Its pricing page shows a single plan starting from €1,995 a month billed annually, with white-label, self-service for end users and AI included. The terms we read set out the Order Form and the DPA as part of the agreement; we did not find the governing-law clause.
It is built for embedding, so it is the stronger answer to Looker's Embed edition than to internal governed BI.
What Luzmo does better than Looker
- Published starting price, in euros
- White-label and end-user self-service in the base plan
- Belgian company with a Crossroads Bank number
- Built for embedding from the start
Where Luzmo is a step down from Looker
- Entry price is high for a small team
- Less suited to internal BI than Looker
- No central semantic layer comparable to LookML
- Footer mentions the United States as well as Belgium
Standout against Looker. One price, one plan, white-label included, for companies that sell analytics to their customers.
- Which law reaches it. EU (France). Looker is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. EU hosting.
- Source code. Closed source, as Looker is.
Best for: Product teams that want governed, multi-tenant analytics inside their application
Toucan Toco is provided by Toucan Toco SAS, a company registered in France with its place of business at 59 rue de Ponthieu in Paris. Its Terms of Service (effective May 2026) are governed by French law, with the courts of Paris having exclusive jurisdiction after a 30-day attempt to settle. They say customer data is not used to train proprietary AI models.
The pricing page lists Start at €445 a month and Grow at €990 a month with unlimited users, a built-in semantic layer, multi-tenant access management and row, database and layout-level security. A fully managed Custom Apps service is on quote. Yearly billing takes 15 percent off, and the page has a euro and dollar switch.
The product has recently shifted towards AI-built data apps, so check that the self-service Studio covers what you need.
What Toucan Toco does better than Looker
- Prices in euros on the page
- French law and Paris courts in the terms
- Unlimited users on every self-service plan
- Semantic layer and row-level security in the base plans
Where Toucan Toco is a step down from Looker
- Aimed at embedding more than internal BI
- Credits cap AI answers on lower plans
- Narrower than Looker for internal self-service
- Product positioning has changed recently
Standout against Looker. Unlimited users with a semantic layer at €445 a month removes the per-user arithmetic that Looker's licences bring.
Veezoo
plain-language questions on a knowledge graph
Best for: Business teams that want to ask questions without learning a BI tool
Veezoo is provided by Veezoo AG, Hohlstrasse 511 in Zurich. Its terms (version 16.03.2026) are governed by Swiss law with the ordinary courts of Zurich having exclusive jurisdiction.
The pricing page lists Pro, with a free trial and up to 300 users, and Enterprise, with SAML single sign-on, column and row-level security and embedded analytics as an add-on. Fees are per licensed user or by active user, with no amounts shown. The hosted version includes the language-model costs, and Enterprise can add single-tenant hosting on AWS, Azure or Google Cloud.
It answers questions through a knowledge graph you set up, so the quality depends on that setup.
What Veezoo does better than Looker
- Ask in plain language, aimed at non-technical users
- Free trial of the Pro plan
- Swiss law and Zurich courts in the terms
- Language-model costs included in the hosted plan
Where Veezoo is a step down from Looker
- No prices shown
- Knowledge-graph setup takes work
- Swiss company, outside the EU
- Fewer dashboard-building options than Looker
Standout against Looker. It is built for the person who wants an answer, not a dashboard.
DigDash
a French BI platform you can run on your own premises
Best for: Organisations that need on-premises or sovereign-cloud analytics under French law
DigDash is a French SAS with 90,000 euros of share capital, registered in the Trade and Companies Register of Aix-en-Provence under 492 291 455, with its office in Fuveau. Its general terms for the DigDash BI software are subject to French law, and disputes go to the commercial court competent for DigDash's headquarters.
Its site describes DigDash BI with dashboards, connectors and embedded options, plus DigDash DS for data unification and DigDash AI. It offers on-premises, sovereign cloud and hybrid deployment and lists ISO 27001, GDPR, HDS and SecNumCloud among its certifications. No prices or trial are shown.
We did not test the English-language documentation or the product itself.
What DigDash does better than Looker
- On-premises and sovereign-cloud deployment options
- French company with a registry number and French law
- Lists several security and healthcare-data certifications
- Covers data unification and AI as well as dashboards
Where DigDash is a step down from Looker
- No published prices or trial
- Smaller international community than Looker
- We did not test its English-language documentation
- Certifications are listed by the vendor, not checked by us
Standout against Looker. It is the one here that is built for organisations that must run analytics on their own or on sovereign infrastructure.
Omniscope
data preparation and visual analytics with a free edition
Best for: Analysts who want to prepare, explore and share data in one tool
Omniscope Evo is made by Visokio, whose company is Visokio (UK) Limited, an active English company (04580403) in London. We did not read its terms, so no governing law is stated here.
The pricing page lists Free at £0 for non-commercial use (3 projects, 10,000 records), Pro at £59 per seat per month billed annually or £69 monthly, Business at £99 per editor and £30 per viewer, and Enterprise on quote. A 30-day trial is offered. It runs on Windows, Mac and Linux, in Docker and through cloud marketplaces.
It combines data preparation and dashboards, so it replaces more of an analyst's toolchain than Looker, but it has no LookML-style model.
What Omniscope does better than Looker
- Free non-commercial edition and a 30-day trial
- Public prices per seat, in pounds
- Data preparation and visualisation in one tool
- Runs on several operating systems and in Docker
Where Omniscope is a step down from Looker
- No LookML-style shared semantic model
- UK company, outside the EU
- The free edition is non-commercial only
- We did not read its terms
Standout against Looker. It is the only tool here that combines data preparation, exploration and sharing, with a free non-commercial edition.
- Which law reaches it. United Kingdom (adequacy decision, outside the EEA). Looker is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. UK or EEA where applicable; the platform reads source data in place rather than copying it.
- Source code. Closed source, as Looker is.
Best for: Software vendors that want white-label analytics in their own product
Panintelligence Limited is an active English company at Concordia Works, 30 Sovereign Street in Leeds. Its own legal page shows a company number (06524399) that does not match the register, where Panintelligence Limited is 09009972, so we cite the register.
Its site offers two routes: white-labelled embedded analytics through an iframe, and internal analytics with governed metrics. It says data stays in place under the customer's control. No prices or trial are shown; pricing is by contact.
We could not read its terms for the governing law.
What Panintelligence does better than Looker
- White-label embedding for software vendors
- Data stays where it is, not copied to the vendor
- Also usable for internal analytics
- English company on the register
Where Panintelligence is a step down from Looker
- No published prices or trial
- Company number on its own page differs from the register
- UK company, outside the EU
- Smaller ecosystem than Looker
Standout against Looker. It reads your data where it lives, so nothing is copied into another vendor's store.
Embeddable
a headless, code-first way to embed dashboards
Best for: Engineering teams that want to build analytics into their app with their own components
Embeddable is provided by TMD Technology Limited (company number 13856879), International House, 142 Cromwell Road in London. Its business terms are governed by the laws of the United Kingdom and send claims to final and binding arbitration, with exceptions for small claims court and injunctive relief.
The pricing page describes a flat monthly subscription with unlimited usage and no charge per monthly user, dashboard view or query, with a custom quote after a scoping call. It lists fully white-labelled dashboards, developer SDKs and AI chat, and says it is GDPR compliant with SOC 2 Type II. No trial is mentioned.
It is a developer tool, so it is a poor fit for business users who want to build their own charts.
What Embeddable does better than Looker
- No per-user, per-view or per-query charges
- Code-first, with developer SDKs
- SOC 2 Type II and GDPR compliance stated
- Fully white-labelled by default
Where Embeddable is a step down from Looker
- Quote only, no trial shown
- Binding arbitration clause in the terms
- Requires engineering effort
- UK company, outside the EU
Standout against Looker. A flat fee with no counting of viewers, views or queries.
Bissantz DeltaMaster
German reporting and analysis software with automated root-cause analysis
Best for: Mid-sized and large German-speaking companies that report from SAP, Microsoft or Salesforce data
Bissantz & Company GmbH is based at Nordring 98 in Nuremberg and is registered at the Amtsgericht Nürnberg under HRB 15590, as its imprint states.
DeltaMaster is described as software for reporting, analysis and planning. Its English page lists automatic detection of deviations and root causes, real-time alerts, the DeltaApp mobile dashboards and connections to SAP, Microsoft and Salesforce data. The pages we read show no prices, no trial and no hosting location, and we did not read the licence terms.
It reads as an enterprise product, not a self-service tool you start in an afternoon.
What Bissantz DeltaMaster does better than Looker
- Automated deviation and root-cause analysis
- Mobile app for dashboards
- German company with a register number
- Direct connections to SAP, Microsoft and Salesforce data
Where Bissantz DeltaMaster is a step down from Looker
- No prices, trial or hosting information on the pages we read
- Less suited to embedding in your own product
- English pages are available, but we did not test the product
- We did not read its terms
Standout against Looker. It analyses why a number moved, not only what the number is.
- Which law reaches it. Switzerland (adequacy decision, outside the EEA). Looker is run from the United States, so the CLOUD Act obliges the provider to hand over data on a valid order regardless of which country the servers are in.
- Where the data sits. European data centres available.
- Source code. Closed source, as Looker is.
Best for: Finance and operations teams that want planning, forecasting and reporting in one place
Board International SA has its registered office at Via Maestri Comacini 4 in Chiasso, Switzerland, according to its privacy policy, which also refers to the other companies in the Board Group and to a US entity, Board Americas Inc. We did not find its customer contract terms.
Its site describes an enterprise planning platform that combines BI, planning and forecasting, with solutions for finance, supply chain, retail, sales performance and HR. Pricing is by quote only, and no trial is shown.
It is a planning suite first, so it replaces Looker only where reporting is tied to planning.
What Board does better than Looker
- Planning and forecasting in the same product as reporting
- Ready solutions for finance, supply chain and retail
- Swiss company with a Chiasso registered office
- Several ready-made planning solutions in one platform
Where Board is a step down from Looker
- Quote only, no trial shown
- Not a data-team BI tool in the Looker mould
- Swiss company, outside the EU, with a US group entity
- We could not read its contract terms
Standout against Looker. It is the one here where the dashboards and the budget live in the same system.
What actually breaks when you switch
The semantic model does not move. LookML is read only by Looker, so every explore, derived table and access rule is rebuilt in the new tool. The closer the new tool is to your warehouse conventions (dbt for Lightdash, SQL for Cluvio), the less you rebuild, but plan weeks, not days, for a large model.
Embedded customers feel the change. If Looker serves dashboards inside your product, your customers see a new look and new behaviours when you move to Luzmo, Toucan Toco, Panintelligence or Embeddable. Plan the cut-over per customer and keep Looker running until the last one is done.
Several of these tools have no published price or trial. Panintelligence, DigDash, Bissantz, Board, Embeddable and Veezoo (apart from its Pro trial) need a conversation before you can compare costs. Ask for the price of your user count and your number of embedded customers.
Is there a European tool that works exactly like Looker?
Lightdash is closest. It builds a semantic layer from your dbt project, lets non-analysts explore governed metrics, offers dashboards as code and is open source. Toucan Toco also has a built-in semantic layer, but it is aimed at embedding analytics in a product more than at internal self-service.
None copies LookML. If your team has a large LookML project, treat the move as a rebuild and test the one or two tools whose modelling approach suits your team.
Which of these are meant for embedding analytics in my own product?
Luzmo, Toucan Toco, Panintelligence and Embeddable are built for that. Luzmo lists white-label and self-service for end users in a single price from €1,995 a month. Toucan Toco lists multi-tenant access management and unlimited users from €445 a month. Embeddable is headless with developer SDKs and a flat monthly fee, on quote. Panintelligence embeds through an iframe and says it queries data in place.
Look at how each prices your customers as users. Looker bills user licences, while Embeddable describes no charge per monthly user, dashboard view or query, and Toucan Toco lists unlimited users on all plans.
Which have a free or trial option?
Cluvio has a free plan for a single user with 3 dashboards and 1,000 query executions a month, and a 14-day trial of its Business plan. Omniscope has a non-commercial free edition and a 30-day trial. Lightdash is free to self-host and offers a free trial of its cloud plan. Veezoo's Pro plan has a free trial, and Toucan Toco offers a free start.
DigDash, Panintelligence, Bissantz, Board and Embeddable show no trial on the pages we read, so expect a demo and a sales conversation.
Does a European tool change where my data is processed?
It can, but check the specific tool. Cluvio says it hosts in the EU, DigDash offers on-premises, sovereign cloud or hybrid deployment, and Lightdash names an EU data region on its site. Veezoo hosts in its managed cloud and offers single-tenant AWS, Azure or Google Cloud hosting as an Enterprise add-on, so the underlying cloud provider may still be American. Ask each vendor for its subprocessor list.
We did not verify Looker's own data residency or subprocessor list, so this page makes no claim about it.
Which one to pick
If your team already uses dbt and wants Looker's central-metrics idea in a form you can read and run yourself, start with Lightdash. If you write SQL and want a free start with a published price list, Cluvio is the quickest to try.
If your problem is embedding analytics in a product, compare Luzmo and Toucan Toco, which publish prices, with Embeddable and Panintelligence, which are on quote. If you want business users to ask questions in plain language, test Veezoo with your own data. DigDash and Bissantz are the picks for organisations that want a vendor in France or Germany under local law, and Board is for planning-led teams.
Be realistic about the gap. Looker is a single platform with a mature semantic layer, embedding, governance and Google Cloud integration, and no European tool here covers all of it.
Four of the eleven are UK companies and two are Swiss, so an EU or EEA contracting party narrows the list to Cluvio, Luzmo, Toucan Toco, DigDash and Bissantz. Switch if the California dispute clause or the "call sales" pricing is the problem, and keep Looker if you rely on its depth.
Frequently Asked Questions
It depends on the job. Lightdash is the closest to Looker's model, with a dbt-based semantic layer, an open-source core and a published price. Luzmo, Toucan Toco, Panintelligence and Embeddable fit embedded analytics, Veezoo fits plain-language questions, and Cluvio is the cheapest way to start with SQL dashboards. We rank the tools by trial and price transparency, breadth against Looker and clarity about the company, not by one winning feature.
No. Looker is sold by Google Cloud. For customers with a billing address in most of EMEA the contracting entity is Google Cloud EMEA Limited at 70 Sir John Rogerson's Quay, Dublin; France, Italy and Poland have their own Google Cloud entities, and the United States and other locations contract with Google LLC in Mountain View, California. The standard online terms choose California law and the courts of Santa Clara County.
Google's pricing page does not give amounts. It lists three editions, Standard for small organisations with fewer than 50 users, Enterprise and Embed, each with an annual commitment of one, two or three years and ten Standard Users and two Developer Users included. The cost shown for each is "Call sales". Additional user licences come in Developer, Standard and Viewer types.
Lightdash lists an open-source edition you host yourself (free, community support only) and Cloud Pro at $3,000 a month with no per-seat pricing and unlimited users. Cluvio lists Free at $0, Pro Team at $279 or €249 a month, Business at $669 or €599 and Enterprise from $2,250 or €1,999 a month billed annually, with extra analysts at €99 or €199 a month.
Luzmo lists one price from €1,995 a month billed annually, with white-label included. Toucan Toco lists Start at €445 a month and Grow at €990 a month with unlimited users, 15 percent less on yearly billing, and a managed service on quote. Omniscope lists Free (non-commercial, 3 projects and 10,000 records), Pro at £59 per seat per month billed annually or £69 monthly, and Business at £99 per editor and £30 per viewer.
Lightdash is Telescope Technology Limited (England, 12774445), Luzmo is Luzmo NV (Leuven, KBO 0640.944.227), Toucan Toco is a French SAS in Paris, Veezoo is Veezoo AG in Zurich, DigDash is a French SAS registered in Aix-en-Provence (492 291 455), Bissantz is Bissantz & Company GmbH (Nuremberg, HRB 15590), Cluvio is Cluvio GmbH in Berlin, Board is Board International SA in Chiasso, Embeddable is TMD Technology Limited (13856879), Visokio (UK) Limited makes Omniscope (04580403) and Panintelligence Limited is in Leeds.
Not if your rule is a contracting party inside the EU or EEA. Four of the eleven are UK companies (Lightdash, Omniscope, Panintelligence, Embeddable) and two are Swiss (Veezoo, Board). The UK and Switzerland are outside the EU; whether they are acceptable depends on your own policy and on adequacy decisions you should check with your data protection officer. Cluvio, Luzmo, Toucan Toco, DigDash and Bissantz are inside the EU.
Lightdash has an open-source edition you host yourself. DigDash lists on-premises deployment and Omniscope runs on Windows, Mac and Linux and in Docker and cloud marketplaces. Veezoo offers single-tenant hosting on AWS, Azure or Google Cloud as an Enterprise add-on, which is managed for you rather than run on your own servers.
Veezoo is built around it: people ask questions in plain language and a knowledge graph translates them to queries. Toucan Toco lists AI chat inside your product and an AI instructions feature for business rules, and Embeddable lists AI chat. Lightdash describes itself as AI-native. How accurate each is depends on how well your metrics are defined, so test with your own questions.
Ask for the contracting entity, the governing law and the court, the data processing agreement, the subprocessor list and where data is stored. Embeddable's terms send disputes to binding arbitration, Veezoo and Toucan Toco name courts in Zurich and Paris, and Lightdash names the courts of England and Wales. For the ones where we could not read a governing-law clause, ask for it in writing.
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