Luzmo
Belgian embedded analytics platform for putting dashboards inside your own SaaS product, with per-tenant data isolation
Quick Overview
| Company | Luzmo (formerly Cumul.io) |
|---|---|
| Category | Business Intelligence |
| Headquarters | Leuven, Belgium |
| Founded | 2015 |
| EU Presence | Yes - Belgium (EU) |
| Data Location | EU hosting |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Embedded white-label dashboards, per-tenant data isolation, drag-and-drop editor, AI chart generation, SDKs, row-level security, EU hosting |
| Pricing | From about EUR 900/month; usage-based enterprise pricing |
| Best For | SaaS companies adding analytics for their own customers |
| Replaces | Looker embedded, Tableau Embedded, building dashboards in-house |
Detailed Review
Luzmo is not for analysing your own business. It is for SaaS companies whose customers want dashboards inside the product — a requirement that appears on every enterprise deal and that internal teams consistently underestimate.
The company is based in Leuven and hosts in the EU, which matters when your product's analytics layer will process your customers' data.
Multi-Tenant by Default
The hard part of embedded analytics is not drawing charts, it is guaranteeing that customer A never sees customer B's data. Luzmo handles tenancy and row-level security as core architecture, with parameterised access tokens scoping every dashboard to a single tenant.
Getting that wrong in a home-built solution is a data breach, which is the main argument for buying rather than building.
White-Label and Editable by End Users
Dashboards carry your branding and can be embedded so seamlessly that users do not perceive a third-party component. You can also let end customers build their own charts within constraints you define, which turns analytics from a support burden into a self-service feature.
EU Hosting Matters Here
Because the analytics layer processes your customers' data, its jurisdiction becomes part of your own compliance story. A Belgian vendor hosting in the EU is straightforward to explain to a European customer's procurement team; a US analytics provider adds a sub-processor disclosure and a transfer assessment.
Limitations to Consider
Luzmo is priced for companies with revenue, starting around EUR 900 per month, so it is not for early-stage products. It is only useful for embedding — for internal analytics, Lightdash or Cluvio are far more appropriate. There is no self-hosting, and it is a smaller vendor than the American embedded analytics platforms.
Who Should Use Luzmo
European SaaS companies that need customer-facing analytics inside their product and want the sub-processor to be an EU company hosting in the EU.
Pros and Cons
Pros
- Multi-tenancy and row-level security built in
- Fully white-label embedding
- End users can build their own charts
- Belgian vendor with EU hosting
- Saves substantial in-house development
Cons
- Expensive for early-stage products
- Only useful for embedding, not internal BI
- No self-hosting option
Alternatives to Luzmo
Other European business intelligence worth comparing before you decide:
Jedox
Germany · Planning, budgeting and BI in one Excel-friendly platform
Board International
Switzerland · Decision-making platform joining BI, planning and simulation
Lightdash
United Kingdom · Open-source BI that builds directly on your dbt models
Pyramid Analytics
Netherlands · Decision intelligence with no-code data preparation
See all European business intelligence or compare them directly against Looker embedded on our alternatives page.
Frequently Asked Questions
No. It is built for embedding customer-facing dashboards inside a SaaS product. For internal analytics, Lightdash, Cluvio or Metabase are the right tools.
Multi-tenancy and row-level security are core architecture, with parameterised access tokens scoping each embedded dashboard to a single tenant. That isolation is the main reason to buy rather than build.
Because the analytics vendor processes your customers' data, making it a sub-processor in your own compliance story. A Belgian vendor hosting in the EU is far simpler to explain to European customers than a US provider.
Yes, within constraints you define, which turns analytics from a stream of support requests into a self-service product feature.