Zeotap
Berlin-based Composable CDP that runs natively inside Snowflake; identity resolution and activation, pricing is quote-only
Quick Overview
| Company | zeotap GmbH |
|---|---|
| Category | Customer Data Platform |
| Headquarters | Berlin, Germany |
| Founded | 2014 |
| EU Presence | EU (Germany) |
| Open Source | No; closed-source SaaS, deployable as a Snowflake Native App |
| Compliance | GDPR-compliant; no independently confirmed third-party certification |
| Pricing | Quote-only, no published tiers |
| Free Option | No free tier or trial advertised |
| Replaces | Twilio Segment, Tealium, mParticle |
Detailed Review
Zeotap is a Berlin-registered company (zeotap GmbH, HRB 158127 B, Amtsgericht Charlottenburg) founded in 2014, and its Composable CDP is the purest CDP-first product among the European options on this page: the company builds identity resolution, audience enrichment and cross-channel activation, and little else.
Its most distinctive move is architectural rather than featural — the product is now available as a Snowflake Native App, so the CDP logic can run directly inside a customer's own Snowflake warehouse rather than requiring customer data to be copied into a separate vendor-hosted profile store.
That matters for exactly the buyer who is usually skeptical of packaged CDPs: a data team that has already invested in modelling customer tables in a warehouse and does not want a second system of record.
Zeotap's public materials cite recognition as a G2 High Performer in the Enterprise CDP category for 2026 and a Google Cloud Partner designation, alongside a June 2025 corporate restructuring that spun off a separate entity, zeotap Data GmbH, and a September 2025 change in chief executive.
The trade-off is transparency of a different kind: Zeotap publishes no pricing anywhere on its site, and no free trial is advertised, so a buyer cannot size the cost of a deployment without a sales conversation.
For a European consumer brand or publisher that already runs Snowflake and wants identity resolution without a second data store, that is a reasonable price for architectural fit; for a small team wanting to self-serve a plan and see a number first, it is a real gap.
What Zeotap does well
- Genuinely CDP-first: identity resolution, enrichment and activation are the whole product, not a module inside a larger suite
- Available as a Snowflake Native App, running inside a customer's own warehouse rather than a separate vendor-hosted store
- Genuinely EU-based (Berlin) with EU (Germany) jurisdiction
- G2 High Performer, Enterprise CDP category, 2026 (vendor-reported recognition)
Where Zeotap falls short
- No published pricing anywhere — every deployment starts with a sales call
- No free trial advertised, unlike Piwik PRO in this same category
- Went through a corporate restructuring (a June 2025 spin-off of zeotap Data GmbH) and a CEO change in September 2025 — worth asking about directly during procurement
- Historically strongest in Europe and India; reference customers elsewhere are harder to find
Standout feature. Running as a Snowflake Native App: for a data team that already models customer tables in its own warehouse, Zeotap's identity resolution and activation layer can sit inside that same environment instead of becoming a second, vendor-controlled copy of the data.
Pros and Cons
Pros
- Genuinely CDP-first: identity resolution, enrichment and activation are the whole product, not a module inside a larger suite
- Available as a Snowflake Native App, running inside a customer's own warehouse rather than a separate vendor-hosted store
- Genuinely EU-based (Berlin) with EU (Germany) jurisdiction
- G2 High Performer, Enterprise CDP category, 2026 (vendor-reported recognition)
Cons
- No published pricing anywhere — every deployment starts with a sales call
- No free trial advertised, unlike Piwik PRO in this same category
- Went through a corporate restructuring (a June 2025 spin-off of zeotap Data GmbH) and a CEO change in September 2025 — worth asking about directly during procurement
- Historically strongest in Europe and India; reference customers elsewhere are harder to find
Alternatives to Zeotap
Frequently Asked Questions
What is Zeotap?
Zeotap is a Berlin-based Composable CDP: identity resolution, audience enrichment and segment activation that can run natively inside a customer's own Snowflake instance rather than pulling data into a separate vendor-hosted store.
Where is Zeotap based?
Zeotap is operated by zeotap GmbH, registered in Berlin, Germany (HRB 158127 B, Amtsgericht Charlottenburg), which places it under EU (Germany) law.
What does Zeotap cost?
Zeotap does not publish pricing on its site. Every deployment is quoted after a sales conversation, and no free trial is advertised.
Who is Zeotap best for?
A Composable CDP built to run as a Snowflake Native App: for a team that already keeps customer data in Snowflake and wants identity resolution and activation without copying that data into a second, vendor-hosted profile store.
Is Zeotap a good alternative to Segment or Tealium?
Zeotap is built as a European alternative to US-based customer data platforms like Twilio Segment and Tealium. It will not be a like-for-like feature match in every respect, so check the review above for where it genuinely differs before switching.
How does Zeotap compare to other Customer Data Platform tools?
Zeotap is one of the European Customer Data Platform tools covered on this site. See the full Customer Data Platform Software category page for how it ranks against its closest European competitors.