Celebrus
UK tag-free behavioural data capture and identity resolution, deployable as a single-tenant private cloud
Quick Overview
| Company | Celebrus Technologies plc (Companies House 01892751) |
|---|---|
| Category | Customer Data Platform Software |
| Headquarters | Sunbury-on-Thames, United Kingdom |
| Founded | 1999 |
| EU Presence | United Kingdom (adequacy decision, outside the EEA) |
| Data Location | Celebrus Cloud is a single-tenant virtual private cloud; AWS, Azure and Google deployment options stated |
| Open Source | No |
| Compliance | Penetration testing to ISO 27001 standards stated; no ISO certificate named on the pages reviewed |
| Pricing | Not published; demo and quote on request |
| Free Option | Not stated by the vendor; demo on request |
| Replaces | Adobe Real-Time CDP, Amperity, mParticle |
Detailed Review
Celebrus is the product of Celebrus Technologies plc (Companies House 01892751, registered office in Sunbury-on-Thames), a company quoted on the AIM market of the London Stock Exchange and, according to its own about page, founded in 1999. It sells a digital data and identity platform that captures behavioural data from web and mobile channels without tags, resolves identity in real time and exposes the result through an API and batch connectors to warehouses and analytics platforms.
It describes itself as an AI customer data platform, and its own site compares it against Adobe, Amperity and mParticle, but its centre of gravity is the capture and identity layer rather than segmentation and campaign tooling. The same data model also feeds Celebrus Fraud, with behavioural biometrics, and Celebrus Analytics, so it is a data platform with several uses rather than a marketer-facing tool. Its anonymized collection mode captures data when visitors opt out of cookies.
Celebrus Cloud is a fully managed single-tenant virtual private cloud, with deployment options on AWS, Azure and Google, and the vendor says it tests to ISO 27001 standards without naming a certificate. No price is published and no self-serve trial is stated. The company lists a US subsidiary, Celebrus Technologies Inc. in North Carolina, alongside its UK parent, and as a UK company it is covered by the EU adequacy decision rather than being established in the EU.
What Celebrus does well
- Tag-free capture of first-party behavioural data, including from anonymous visitors
- Identity graph and single customer view feeding CDP, analytics and fraud use cases
- Single-tenant private cloud option on AWS, Azure or Google
- Vendor-neutral integration through API and batch connectors
Where Celebrus falls short
- No published pricing and no self-serve trial
- Marketer-facing segmentation and campaign tooling is thinner than in the engagement platforms
- UK parent, so EU adequacy rather than EU establishment
- Lists a US subsidiary for its American business
Standout feature. Captures complete first-party behavioural data without tags and resolves identity in real time.
Pros and Cons
Pros
- Tag-free capture of first-party behavioural data, including from anonymous visitors
- Identity graph and single customer view feeding CDP, analytics and fraud use cases
- Single-tenant private cloud option on AWS, Azure or Google
- Vendor-neutral integration through API and batch connectors
Cons
- No published pricing and no self-serve trial
- Marketer-facing segmentation and campaign tooling is thinner than in the engagement platforms
- UK parent, so EU adequacy rather than EU establishment
- Lists a US subsidiary for its American business
Alternatives to Celebrus
Frequently Asked Questions
What is Celebrus?
Celebrus is the product of Celebrus Technologies plc (Companies House 01892751, registered office in Sunbury-on-Thames), a company quoted on the AIM market of the London Stock Exchange and, according to its own about page, founded in 1999. It sells a digital data and identity platform that captures behavioural data from web and mobile channels without tags, resolves identity in real time and exposes the result through an API and batch connectors to warehouses and analytics platforms.
Where is Celebrus based?
Celebrus operates from Sunbury-on-Thames, United Kingdom, which places it under United Kingdom (adequacy decision, outside the EEA). Compliance: Penetration testing to ISO 27001 standards stated; no ISO certificate named on the pages reviewed.
What does Celebrus cost?
Not published; demo and quote on request. Not stated by the vendor; demo on request.
Who is Celebrus best for?
Enterprises needing tag-free first-party data capture and identity resolution. Captures complete first-party behavioural data without tags and resolves identity in real time.
What are the drawbacks of Celebrus?
No published pricing and no self-serve trial. Marketer-facing segmentation and campaign tooling is thinner than in the engagement platforms. UK parent, so EU adequacy rather than EU establishment. Lists a US subsidiary for its American business.
Is Celebrus a good alternative to Adobe Real-Time CDP?
Celebrus is built as a European alternative to Adobe Real-Time CDP: UK tag-free behavioural data capture and identity resolution, deployable as a single-tenant private cloud. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does Celebrus compare to other Customer Data Platform Software?
Celebrus is one of several European Customer Data Platform Software we cover. It is most often compared with Adobe Real-Time CDP, Amperity, mParticle.