Voyado

Voyado AB (reg. no. 556787-0208, Stockholm) was founded in 2005 in Norrköping and now has more than 400 employees in Sweden, with offices in the UK, the Netherlands and Germany, according to its own about page. It sells what it calls an agentic CX suite for retail: customer engagement (CRM, email, SMS and RCS), loyalty, product discovery (site search, recommendations and merchandising) and retail media.

Voyado does not lead with the CDP label on its product pages, but its own knowledge hub pitches it against SAP Emarsys for omnichannel engagement and CDP use. The customer profile, consent capture and data-quality controls are what a retailer is buying, with in-store identification connecting purchases to the profile. It is deliberately retail-specific, and the vendor says it serves more than 500 retail brands across 100 markets.

Pricing has two parts, a fixed platform fee and a usage-based fee that scales with volume, with no amounts published. The agreement is governed by Swedish law. Main processing takes place within the EU, but some sub-processors process data outside the EU/EEA, in which case transfer tools such as the EU-US Data Privacy Framework or standard contractual clauses apply, as listed on its public sub-processor page.

What Voyado does well

• CRM, loyalty, product discovery and retail media in one retail-focused suite
• Swedish law and a verifiable Swedish organisation number
• Consent capture and customer data quality controls built in
• Published sub-processor list with transfer tools

Where Voyado falls short

• Retail-specific, so a weaker fit outside retail
• Not marketed as a standalone CDP, so less of a data-layer specialist
• Pricing structure published without amounts
• Some sub-processors process outside the EU/EEA under transfer tools

Standout feature. A Swedish retail suite where customer profile, loyalty and product discovery share one data layer.