Ventrata
London ticketing system for hop-on hop-off, sightseeing and attractions
At a glance
| Company | Ventrata Limited |
|---|---|
| Category | Tour and Activity Booking Software |
| Headquarters | London, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom (European, non-EU) |
| Data Location | Not stated on the pages we read; plans list secure cloud hosting |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Unlimited products and tours, management dashboard, ticket POS, retail POS, integrated web checkout, self-service kiosk, OTA connections, automated invoicing, custom reporting, unlimited users, Android app, gift cards |
| Pricing | Standard $575 / month + 2 % transaction fee, Premium $2,300 / month + 1 %, Elite $5,750 / month + 0.5 % (prices in USD, currency switch to EUR, GBP, AUD, CAD) |
| Best For | Hop-on hop-off, sightseeing and observation deck operators with high ticket volume |
| Replaces | FareHarbor |
Full review
The Ventrata privacy policy says: We are Ventrata Limited with registered office address 55 Baker Street, London, United Kingdom, W1U 7EU. The page was last updated on 9 July 2026. The footer shows Ventrata Ltd and links to terms and a sub-processor list.
The About page cites 37 million yearly tickets, 339 operations, 119 clients, 50 countries and 111 employees, and names the leadership by first name. Ownership of the company is not described in the text we read.
What every plan includes
All plans list unlimited products and tours, a management dashboard, secure cloud hosting, ticket and retail POS, integrated web checkout, a self-service kiosk, back-office sales, OTA connections, third-party sales, automated invoicing, custom reporting, unlimited users, an Android app and gift cards.
Plans and fees
The plan page works with a revenue slider. At the preset annual revenue of $3.5M it shows Standard at $575 / month plus 2 % transaction fee, Premium at $2,300 / month plus 1 % and Elite at $5,750 / month plus 0.5 %. Payments run via Adyen, with Viva named for Europe only.
Compared with FareHarbor
Ventrata targets ticketed products at scale: hop-on hop-off, sightseeing tours, observation decks, museums and attractions. FareHarbor targets a broader mix, including rentals and small operators. The entry price of $575 a month is also well above the entry plans of TrekkSoft (€ 49) and CaptainBook (€ 49).
Known limits
The entry plan costs $575 a month, which does not suit a small owner-operated tour. Prices default to USD. No hosting location or ownership is stated on the pages we read, and the entity is British, not EU.
Who Ventrata fits
Larger operators of sightseeing, hop-on hop-off and attraction sites with kiosks and retail points of sale. Small operators may prefer CaptainBook or Regiondo.
Strengths and weaknesses
Pros
- UK company named with registered address
- Three plans with public prices
- Kiosk, retail POS and ticket POS in every plan
- Unlimited users on every plan
- Payment gateway options include Viva for Europe
Cons
- Entry plan at $575 a month
- Prices shown in USD first
- Ownership not described on the pages we read
- UK entity, not EU
Pros and Cons
Pros
- UK company named with registered address
- Three plans with public prices
- Kiosk, retail POS and ticket POS in every plan
- Unlimited users on every plan
- Payment gateway options include Viva for Europe
Cons
- Entry plan at $575 a month
- Prices shown in USD first
- Ownership not described on the pages we read
- UK entity, not EU
Alternatives to Ventrata
More European tour and activity booking software you can weigh against it:
See all European tour and activity booking software or compare them directly against FareHarbor on our alternatives page.
Common questions
The plan page shows Standard at $575 per month plus 2 %, Premium at $2,300 plus 1 % and Elite at $5,750 plus 0.5 %, in USD with a switch to EUR and GBP.
The privacy policy names Ventrata Limited, 55 Baker Street, London W1U 7EU.
The home page lists hop-on hop-off, sightseeing tours, observation decks, attractions and museums.