LINK Mobility

LINK Mobility Group AS is one of Europe's largest cloud communications platform as a service (CPaaS) providers, headquartered in Oslo, Norway. Founded in 2001, the company has grown over more than two decades into a messaging powerhouse that serves over 50,000 active customer accounts globally and processes more than 19 billion messages annually. Listed on the Oslo Stock Exchange (Euronext Oslo), LINK Mobility provides enterprises with a comprehensive omnichannel communications platform that spans SMS, MMS, RCS, WhatsApp Business, Viber, email, and voice, all unified under a single API and management interface.

The company's European heritage is central to its value proposition. As enterprises face increasing scrutiny over data handling practices and regulatory compliance, LINK Mobility offers a platform that operates under European data protection laws, including GDPR and the Norwegian Personal Data Act. Unlike US-based competitors such as Twilio and Vonage, which are subject to the CLOUD Act, LINK Mobility provides its customers with the assurance that their communications data is handled by a company governed by European regulations. This is particularly important for organizations in healthcare, financial services, and the public sector where customer communication data may contain sensitive personal information.

Omnichannel Messaging Platform

At the core of LINK Mobility's offering is its CPaaS platform, which allows businesses to send and receive messages across multiple channels through a single API. The platform supports traditional SMS and MMS messaging with global reach and verified sender IDs, as well as newer rich messaging channels like RCS (Rich Communication Services), WhatsApp Business, and Viber. This omnichannel approach means that businesses can reach their customers on whichever channel they prefer, falling back to SMS when richer channels are not available. The platform includes real-time delivery analytics, A/B testing capabilities, and campaign management tools that allow marketing and operations teams to optimize their messaging strategies.

LINK Mobility's SMS services remain the backbone of the platform, offering reliable, high-throughput message delivery with direct carrier connections across Europe and globally. The company maintains operator agreements in numerous countries, ensuring high delivery rates and fast message delivery. For businesses that need to send transactional messages like order confirmations, appointment reminders, or one-time passwords, the SMS API provides a straightforward integration path. For marketing use cases, the platform includes opt-in management, scheduling, personalization, and campaign analytics.

RCS: The Next Generation of Business Messaging

LINK Mobility has established itself as a leader in RCS (Rich Communication Services) business messaging, winning the Platinum Juniper Research Award for Best RCS Business Messaging Solution in Europe in early 2025. RCS is often described as the successor to SMS, offering a rich, branded messaging experience that works natively within the default messaging app on Android smartphones without requiring users to install a separate application. RCS messages can include images, carousels, action buttons, and even interactive purchase journeys, transforming business-to-customer communications from plain text into engaging, app-like experiences.

The results LINK Mobility has demonstrated with RCS are impressive. Customer campaigns using RCS messaging have achieved 75% more sales, 140% more conversions, and 300% more clicks compared to traditional SMS campaigns alone. The platform includes a click-to-build message builder that allows marketing teams to design rich RCS messages without technical expertise, along with an analytics platform for measuring campaign performance. In 2025, LINK Mobility also launched a GSMA-compliant RCS API globally, positioning itself as a key enabler for businesses looking to adopt this next-generation messaging standard.

WhatsApp Business and Rich Messaging Channels

Beyond RCS, LINK Mobility provides integration with WhatsApp Business, the world's most popular messaging platform with over two billion users globally. Through the LINK platform, businesses can send notifications, conduct customer support conversations, and run marketing campaigns via WhatsApp, all managed through the same API and dashboard used for SMS and RCS. The platform also supports Viber for Business, which is particularly popular in Eastern European and Asian markets, allowing businesses to reach customers across diverse regional messaging preferences.

OTP and Authentication Services

One-time passwords (OTP) and two-factor authentication (2FA) via SMS remain critical security tools for businesses worldwide. LINK Mobility's OTP service provides reliable delivery of authentication codes with high throughput, low latency, and global reach. The service includes fallback mechanisms that can automatically switch between channels (SMS, WhatsApp, voice) to maximize delivery rates, ensuring that users can always complete their authentication. For organizations concerned about SMS-based authentication security, LINK Mobility's European infrastructure provides additional assurance that authentication data is handled within European jurisdiction.

Marketing Automation and Customer Engagement

LINK Mobility's platform extends beyond simple message delivery into marketing automation and customer engagement. The platform includes tools for building automated messaging workflows triggered by customer actions, scheduled campaigns, and personalized messaging sequences. Businesses can segment their audience based on behavior, preferences, and demographics, and deliver targeted messages at optimal times. Integration with CRM systems, e-commerce platforms, and marketing tools ensures that messaging campaigns can be seamlessly incorporated into existing business workflows.

Global Reach and European Expertise

While headquartered in Oslo, LINK Mobility has a substantial presence across Europe with offices and local teams in multiple countries. In June 2025, the company expanded its global footprint further by acquiring SMSPortal, a leading A2P (Application-to-Person) messaging provider in South Africa with significant international business. This acquisition strengthened LINK Mobility's position in African and Middle Eastern markets while maintaining its European headquarters and governance structure. The company's local presence in European markets ensures understanding of regional regulations, carrier relationships, and messaging practices that are essential for effective mobile communications.

Developer Experience and API Integration

For developers, LINK Mobility provides well-documented REST APIs for all messaging channels, along with SDKs for popular programming languages and pre-built integrations with major platforms like Salesforce, Microsoft Dynamics, and various e-commerce systems. The API design allows developers to send messages across multiple channels with minimal code changes, and webhooks provide real-time delivery status updates and inbound message handling. For businesses that prefer a no-code approach, the web-based management platform provides campaign creation, contact management, and analytics without requiring API integration.

Security, Compliance, and Data Handling

LINK Mobility takes security and compliance seriously, implementing measures appropriate for handling sensitive communications data at scale. The platform supports GDPR-compliant data processing, including proper consent management for marketing communications, data retention policies, and the right to erasure. As a publicly listed company on Euronext Oslo, LINK Mobility is subject to financial reporting and governance requirements that provide additional transparency. The company's Norwegian domicile ensures that it operates under the European Economic Area's data protection framework, providing customers with regulatory certainty.

Comparison with Twilio and Vonage

Compared to Twilio, the dominant US-based CPaaS provider, LINK Mobility offers several advantages for European businesses. First, LINK Mobility's European headquarters means that data processing is governed by EU/EEA law rather than US regulations. Second, LINK Mobility's deep European carrier relationships often result in better SMS delivery rates and lower latency within European markets. Third, LINK Mobility's focus on enterprise customers means the platform is designed for high-volume, mission-critical messaging use cases. However, Twilio offers a broader product portfolio including voice, video, and email, and has a larger developer ecosystem. For organizations where European data governance is a priority and mobile messaging is the primary use case, LINK Mobility is the stronger choice.

Pricing Structure

LINK Mobility operates on a pay-as-you-go pricing model with volume-based pricing tiers. Message costs vary by channel and destination country, with SMS pricing dependent on carrier agreements in each market. Enterprise customers with high volumes can negotiate custom pricing and dedicated account management. The company provides detailed pricing upon request, and prospective customers can contact the sales team for a tailored proposal based on their messaging volumes, channel mix, and geographic requirements.

Verdict

LINK Mobility is one of Europe's most established and capable CPaaS providers, with over two decades of experience in mobile messaging and a platform that has evolved to encompass the full range of modern communication channels. For European enterprises seeking a GDPR-compliant alternative to Twilio or Vonage for their mobile messaging needs, LINK Mobility delivers a compelling combination of omnichannel capabilities, European data governance, deep carrier relationships, and proven scalability. The company's award-winning RCS capabilities position it well for the next generation of business messaging, making it a strong long-term platform choice.