CM.com

CM.com is one of Europe's most established conversational commerce platforms, offering a comprehensive suite of communication APIs and business solutions from its headquarters in Breda, Netherlands. Founded in 1999 as ClubMessage -- originally a service for sending SMS messages to club-goers -- the company has evolved dramatically over more than two decades into a publicly traded technology powerhouse listed on Euronext Amsterdam. Today CM.com serves tens of thousands of businesses worldwide, providing everything from basic SMS gateways to sophisticated conversational AI and mobile payment solutions.

What sets CM.com apart from American competitors like Twilio and Plivo is its deep European roots and unwavering commitment to GDPR compliance. As a Dutch company operating under some of the strictest data protection regulations in the world, CM.com ensures that all customer data is processed and stored within European jurisdiction. For businesses that are concerned about the US CLOUD Act -- which can compel American companies to hand over data stored anywhere in the world -- CM.com provides a genuinely sovereign alternative that keeps sensitive communication data firmly under European legal protection.

SMS Gateway and Messaging APIs

At its core, CM.com provides one of Europe's most reliable SMS gateway services. The platform supports direct connections to mobile operators in over 200 countries, ensuring high deliverability rates and fast message delivery. The SMS API is well-documented and supports both REST and SMPP protocols, making integration straightforward for development teams of all sizes. Businesses can send transactional messages, marketing campaigns, and two-factor authentication codes through a single unified API.

Beyond traditional SMS, CM.com has been at the forefront of adopting next-generation messaging channels. The platform offers native support for RCS (Rich Communication Services), which brings rich media, carousels, and interactive buttons to mobile messaging without requiring a separate app. CM.com was one of the first European providers to offer RCS Business Messaging at scale, positioning itself as a leader in the transition from plain text SMS to rich conversational experiences.

WhatsApp Business and Omnichannel Messaging

CM.com is an official WhatsApp Business Solution Provider, enabling enterprises to communicate with customers on the world's most popular messaging app. Through the CM.com platform, businesses can send notifications, provide customer support, and even process transactions directly within WhatsApp conversations. The integration supports rich media messages, quick reply buttons, and template messages that comply with WhatsApp's business policies.

The omnichannel messaging capability extends beyond WhatsApp to include Apple Messages for Business, Google Business Messages, Facebook Messenger, Viber, and Telegram. All of these channels are unified through CM.com's single API and dashboard, allowing customer service teams to manage conversations across every platform from one central interface. This approach reduces complexity and ensures consistent communication regardless of which channel the customer prefers.

Conversational AI and Chatbots

CM.com's Conversational AI Cloud is one of the platform's most distinctive offerings. The no-code chatbot builder allows businesses to create sophisticated automated conversations without programming expertise. The AI engine supports natural language understanding across multiple languages, making it particularly well-suited for European businesses that serve customers in different countries and languages. Chatbots can be deployed across all supported messaging channels simultaneously.

The AI platform goes beyond simple FAQ bots. It supports contextual conversations, sentiment analysis, and seamless handover to human agents when the bot cannot resolve an inquiry. CM.com has invested heavily in making its conversational AI capable of handling complex customer journeys, including appointment scheduling, order tracking, and even payment processing within the conversation flow. The platform also provides detailed analytics on bot performance, helping businesses continuously optimize their automated conversations.

Mobile Payments and Ticketing

A unique differentiator for CM.com is its integrated payments capability. The platform allows businesses to accept payments directly within messaging conversations, supporting major payment methods including iDEAL, credit cards, PayPal, Apple Pay, and Google Pay. This conversational commerce approach enables a seamless customer experience where the entire purchase journey -- from product discovery to payment -- happens within a single messaging thread.

CM.com also operates a significant ticketing business, providing event ticketing solutions for venues, festivals, and sports events across Europe. The ticketing platform integrates with the communication APIs, enabling event organizers to send personalized updates, digital tickets, and post-event surveys through messaging channels. This vertical-specific solution demonstrates CM.com's strategy of combining communication infrastructure with industry-specific applications.

Voice and SIP Trunking

CM.com provides enterprise-grade voice communication services including Voice API, SIP trunking, and interactive voice response (IVR) systems. The Voice API allows developers to programmatically make and receive phone calls, build voice-based applications, and integrate voice communication into existing business workflows. Call recording, real-time transcription, and voice analytics are available as add-on features for businesses that need deeper insights into voice interactions.

The SIP trunking service offers businesses a cost-effective way to connect their existing PBX systems to the public telephone network over the internet. CM.com's European infrastructure ensures low-latency voice connections across the continent, with local phone numbers available in dozens of countries. For businesses transitioning from traditional telephony to cloud-based communications, CM.com provides a smooth migration path with dedicated support.

Customer Data Platform and Identity Verification

CM.com has expanded its platform to include customer data management capabilities. The Customer Data Platform (CDP) aggregates customer interaction data from all communication channels, creating unified customer profiles that can be used for personalization and targeting. This first-party data approach is particularly valuable in an era of increasing privacy regulations and the phase-out of third-party cookies.

The platform also offers identity verification services, including one-time passwords via SMS and voice, number verification, and Know Your Customer (KYC) solutions. These services are essential for businesses in regulated industries such as financial services and healthcare, where verifying customer identity is a legal requirement. CM.com's verification services support the strong customer authentication requirements of PSD2, the European payment services directive.

Pricing and Business Model

CM.com operates primarily on a pay-as-you-go pricing model, where businesses pay per message sent or received, per voice minute, or per transaction processed. This usage-based approach makes the platform accessible to businesses of all sizes, from startups sending a few hundred messages per month to enterprises processing millions of communications daily. Volume discounts are available for high-traffic customers, and CM.com offers dedicated account management for enterprise clients.

While specific per-message rates vary by country and channel, CM.com's pricing is generally competitive with other European CPaaS providers and often more cost-effective than US-based alternatives for European messaging routes. The platform provides transparent pricing through its dashboard, with real-time usage tracking and billing. Businesses can set spending limits and alerts to maintain control over their communication costs.

Integration and Developer Experience

CM.com provides comprehensive SDKs and libraries for popular programming languages including Python, Node.js, PHP, Java, and .NET. The REST APIs follow modern design principles with clear documentation, sandbox environments for testing, and webhook support for real-time event notifications. The developer portal includes code samples, tutorials, and a community forum where developers can share experiences and get support.

Why European Businesses Choose CM.com

For European businesses evaluating communication platforms, CM.com offers several compelling advantages over US-based competitors. Beyond GDPR compliance and European data residency, the company provides local support in multiple European languages, direct relationships with European telecom operators for optimal message routing, and deep understanding of European business communication practices. The company's listing on Euronext Amsterdam provides financial transparency and regulatory oversight that further builds trust with enterprise customers.