Spoki
Italian WhatsApp marketing and customer service suite with a free tier, built around the official Business API
Quick Overview
| Company | NextAI Srl |
|---|---|
| Category | WhatsApp Business API Providers |
| Headquarters | San Vito dei Normanni (BR), Italy |
| Founded | 2021 |
| EU Presence | Yes - Italy (EU) |
| Data Location | Not stated on the pages reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Official WhatsApp API, live chat, ticketing, mass campaigns, abandoned-cart reminders, payment requests, AI replies, SMS and email add-ons, 100+ integrations |
| Pricing | Free plan; paid Service, Marketing and Sales plans listed on the pricing page; WhatsApp fees billed separately at Meta rates |
| Best For | Small and mid-sized shops and service firms running WhatsApp campaigns and support together |
| Replaces | Wati WhatsApp inbox, Twilio Flex WhatsApp, Respond.io |
Detailed Review
Spoki is the flagship product of NextAI Srl, which gives its VAT number as IT02717930743 and its address as Viale Francia in San Vito dei Normanni in Puglia. The company page dates the product to 2021 and says it has been an official Meta technology partner.
The pitch is revenue from conversations: campaigns, reminders and payment requests sit next to a support inbox, so one subscription replaces a newsletter tool and a ticket tool.
Tiers by job, not by seat
Plans are named for the job: Free handles customer requests within the 24-hour window, Service adds AI and ticketing, Marketing adds bulk campaigns, Sales adds e-commerce flows. The comparison table lists unlimited operators and unlimited automations on every plan, which removes the per-agent arithmetic used by seat-priced inboxes.
WhatsApp messages are charged per category at Meta rates, and the pricing page shows a rate table by destination country.
Channels beyond WhatsApp
SMS (one-way and two-way), email and voice can be added to a plan. A flow can therefore fall back to SMS when a number is not on WhatsApp, which matters in markets where WhatsApp adoption is lower.
Where the numbers come from
The site quotes an average annual return on investment of 23 times for marketing plans, based on its own platform data across more than 4,500 businesses. That is a vendor figure and not an independent benchmark, so treat it as a sales claim.
Limitations to Consider
The price section is inconsistent: the plan cards and the summary paragraph on the pricing page quote different monthly figures, so confirm the current price before budgeting. Data location was not stated on the pages reviewed. The product leans on marketing and e-commerce, which makes it a weaker fit for a developer who only wants a bare API; for that see 360dialog.
Who Should Use Spoki
Small European businesses, especially in Italy and Spain, that want campaigns and customer chat in one low-entry subscription.
Pros and Cons
Pros
- Free tier on the official API
- Unlimited operators and automations listed on every plan
- Abandoned-cart and payment-request features
- SMS, email and voice as add-on channels
- Company details published down to VAT number
Cons
- Inconsistent prices on the pricing page
- Marketing-first, light on developer tooling
- Data location not stated
- Return-on-investment figures are the vendor's own
Alternatives to Spoki
Other European whatsapp business api providers worth comparing before you decide:
360dialog
Germany · Munich-area WhatsApp-only API provider with per-number plans
Callbell
France · Paris inbox that gathers WhatsApp, Instagram, Messenger and Telegram
Chatarmin
Austria · Vienna WhatsApp marketing and AI service for online shops
Superchat
Germany · Berlin inbox with WhatsApp templates, newsletters and website chat
See all European whatsapp business api providers or compare them directly against Wati WhatsApp inbox on our alternatives page.
Frequently Asked Questions
There is a free plan on the official API for answering customer requests within 24 hours. Campaign, ticketing and sales features sit in the paid tiers, and Meta fees are billed separately.
NextAI Srl, an Italian software company with VAT number IT02717930743 and a registered address in San Vito dei Normanni.
Yes. One-way and two-way SMS, email and voice can be added as channels to a plan, alongside WhatsApp.