SaaSFlow
German finance cockpit for SaaS that combines subscription analytics, a real-time P&L and forecasts, free under €120k ARR and hosted in Frankfurt
Quick Overview
| Company | Walletguide GmbH |
|---|---|
| Category | SaaS Metrics and Subscription Analytics |
| Headquarters | Ennepetal, Germany |
| Founded | Not stated |
| EU Presence | Yes - Germany (EU) |
| Data Location | Google Cloud, Frankfurt (europe-west3); uploaded files in the Google Cloud EU multi-region |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | MRR, CMRR, ARR and churn tracking, revenue movement waterfall, LTV/CAC and CAC payback, real-time P&L, scenario forecasting, Stripe and HubSpot import, REST API, CLI, MCP server |
| Pricing | Free under €120k ARR (€10k MRR); Pro from €100 per month for up to €500k ARR, tiered by ARR; custom pricing above €10M ARR; 14-day Pro trial without a card |
| Best For | Early SaaS companies that want subscription metrics and unit economics in euros without running accounting software |
| Replaces | Baremetrics plus a spreadsheet for costs and CAC payback |
Detailed Review
SaaSFlow answers a question Baremetrics leaves open: whether the recurring revenue is profitable. It imports subscriptions from Stripe or HubSpot and costs from connected banks and tools, so MRR and churn sit next to the spending behind them.
The imprint names Walletguide GmbH in Ennepetal, Germany, with commercial register number HRB 11842 at the Hagen court and Alexander Peiniger and Frederik Born as managing directors. Pricing is in euros, which removes the currency exposure of the dollar-priced tools.
Subscription metrics next to costs
The subscription view shows MRR, CMRR, churn and customer lifetime value on one screen, with a revenue waterfall that splits new business, expansion, contraction, reactivation and churn. Logo churn and revenue churn are reported separately.
Because costs are in the same data layer, the product calculates LTV/CAC and CAC payback, which a billing-only dashboard cannot do. A planning module lets you build optimistic and conservative scenarios and compare them against actuals.
Trade-offs of a cash-first P&L
SaaSFlow states that it works on its own and does not connect to an accounting system. It categorizes transactions and lets you assign them to a period, turning a cash view into an accrual view. The page is candid that this trades a little accounting precision for a P&L that is current every day.
That suits a founder steering the business, but it is not a replacement for the bookkeeping an auditor or tax adviser expects.
Pricing, hosting and AI features
The free plan includes all features, unlimited users and unlimited data sources up to €120k ARR. Pro begins at €100 per month for up to €500k ARR and moves up with the ARR tier you select. The security page says the app and production database run on Google Cloud in Frankfurt, and the sub-processor page lists Google Cloud's Vertex AI for the AI features, run in EU data centers.
The infrastructure provider is therefore a US company, even though the contracting party and the region are German.
Limitations to Consider
The product runs on Google Cloud, a US-owned provider, even though the region is Frankfurt. Integrations listed are Stripe, HubSpot, Finway, Pleo, DATEV Payroll and Slack, so teams on Chargebee or Recurly should confirm support first.
It does not replace accounting software, and prices above the first Pro tier are chosen in a slider that was not visible in the page text reviewed. The founding year is not stated. This review rests on the vendor's public pages, not on a hands-on test.
Who Should Use SaaSFlow
Seed and early-stage SaaS founders on Stripe who want MRR, churn and unit economics in one euro-priced tool and are happy with an operational, not audited, P&L.
Pros and Cons
Pros
- Euro pricing with a free tier under €120k ARR
- LTV/CAC and CAC payback from real cost data
- Production database in Frankfurt, stated on the security page
- German GmbH with register number and named directors
- Public API, CLI and MCP server
Cons
- Runs on Google Cloud infrastructure
- Narrow integration list
- Not a substitute for accounting software
- Higher Pro tiers not shown in the page text reviewed
Alternatives to SaaSFlow
Other European saas metrics and subscription analytics worth comparing before you decide:
ChartMogul
Germany · Berlin-built MRR, churn and cohort analytics across several billing systems
GrowPanel
Denmark · Danish MRR and cashflow analytics, free up to $200k ARR
Fincome
France · French revenue analysis and forecasting for board reporting
ScaleXP
United Kingdom · SaaS metrics calculated from Xero, QuickBooks and CRM data
See all European saas metrics and subscription analytics or compare them directly against Baremetrics plus a spreadsheet for costs and CAC payback on our alternatives page.
Frequently Asked Questions
The pricing page lists a free plan for companies up to €120k ARR (€10k MRR) with all features and unlimited users. Above that, Pro starts at €100 per month for up to €500k ARR.
The security page says the app and its production database run on Google Cloud in Frankfurt, Germany (europe-west3), with uploaded files in the Google Cloud EU multi-region.
No. The home page says it works on its own and does not connect to an accounting system. It builds a P&L from categorized transactions instead.