ProfitWell Metrics
Free subscription analytics from Paddle in London, covering MRR, churn, LTV and benchmarks for Stripe, Chargebee and Paddle accounts
Quick Overview
| Company | Paddle.com Market Limited |
|---|---|
| Category | SaaS Metrics and Subscription Analytics |
| Headquarters | London, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom (outside the EU, adequacy decision) |
| Data Location | Not stated on the pages reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | MRR, churn, upgrades and downgrades, customer lifetime value, active customers, revenue per customer, industry benchmarks, segmentation, customer health signals, alerts, API |
| Pricing | Free; the Metrics page describes it as 100% free |
| Best For | Early SaaS teams that want standard MRR and churn reporting at no cost and may later sell through Paddle |
| Replaces | Baremetrics, ChartMogul |
Detailed Review
ProfitWell Metrics is the analytics product that Paddle runs alongside its merchant-of-record billing service. The Metrics page calls it completely free and lists the standard set: monthly recurring revenue, churn, upgrades and downgrades, customer lifetime value, active customers and revenue per customer.
The main Paddle terms name Paddle.com Market Limited, registered in England and Wales as company 08172165 with its office at 30 Old Bailey, London. The same terms name Paddle.com Inc. in New York for United States transactions and Paddle Payments Limited in Ireland, so check which party signs the contract for the analytics product.
What the free product reports
Beyond the core figures, the page lists industry benchmarks, advanced segmentation by customer group, cohort and pricing plan, and customer health scores that flag trialing users likely to convert and active customers at risk of churn. Customizable alerts and an API are included.
The product integrates with Stripe, Chargebee and Paddle in one click, according to the page, and notes that data is enriched with Clearbit and FullContact for deeper segmentation.
The business model behind the free tier
Paddle gives the analytics away and sells billing. The Metrics page links to Paddle Billing, and the integration most visible on the page is Paddle itself, so a company that moves its billing to Paddle gets the tightest fit. A team that wants the analytics but not the billing can connect another payment stack.
That model removes the licence cost found at Baremetrics, but it ties the roadmap to a vendor whose main product is billing, not analytics.
Entity and data questions
The main Paddle contracting entity is registered in London, and the UK counts as European for this directory. The reviewed pages do not state where analytics data is stored and they mention enrichment by two third-party data providers. A GDPR assessment should look at the Paddle privacy policy and the data processing terms, not only the Metrics page.
Limitations to Consider
The product is free, but the vendor's priority is its billing service. Several Paddle entities exist (UK, United States, Ireland), and the pages reviewed do not say which one contracts for ProfitWell Metrics. Data location is not stated, and enrichment uses Clearbit and FullContact. There is no payment-recovery or cancellation-survey module comparable to Baremetrics Recover on the Metrics page. This review rests on the vendor's public pages, not on a hands-on test.
Who Should Use ProfitWell Metrics
Startups and small SaaS companies that need standard subscription metrics at no cost and already use, or may adopt, Paddle for billing.
Pros and Cons
Pros
- No licence fee, described as 100% free
- Standard MRR, churn and LTV reporting
- Benchmarks and segmentation included
- Works with Stripe, Chargebee and Paddle
- UK company with a London registered office
Cons
- Several Paddle entities, contracting party for Metrics unclear
- Data location not stated
- Third-party data enrichment
- No dunning or cancellation survey module on the page
Alternatives to ProfitWell Metrics
Other European saas metrics and subscription analytics worth comparing before you decide:
ChartMogul
Germany · Berlin-built MRR, churn and cohort analytics across several billing systems
GrowPanel
Denmark · Danish MRR and cashflow analytics, free up to $200k ARR
SaaSFlow
Germany · Euro-priced MRR, churn and unit economics beside a live P&L
Fincome
France · French revenue analysis and forecasting for board reporting
See all European saas metrics and subscription analytics or compare them directly against Baremetrics on our alternatives page.
Frequently Asked Questions
The Metrics page on the Paddle site describes it as completely free and invites sign-up with no price list. Paddle earns money from its separate billing and merchant-of-record service.
The page names Stripe, Chargebee and Paddle and refers to many other payment and billing tools, with one-click integration.
The Paddle terms name Paddle.com Market Limited, England and Wales company 08172165, London. The terms also name entities in the United States and Ireland, depending on the transaction.