Mopinion
Dutch platform for collecting feedback inside websites and apps at the moment something goes wrong
Quick Overview
| Company | Mopinion BV |
|---|---|
| Category | Survey Tools |
| Headquarters | Rotterdam, Netherlands |
| Founded | 2014 |
| EU Presence | Yes - Netherlands (EU) |
| Data Location | EU |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | In-app and website feedback forms, event and behaviour triggers, NPS and CES, text analytics, dashboards, analytics integrations, mobile SDKs |
| Pricing | From about EUR 259/month |
| Best For | Digital, e-commerce and product teams improving specific user journeys |
| Replaces | Hotjar surveys, SurveyMonkey, Qualtrics website feedback |
Detailed Review
A survey emailed a week later asks people to remember a frustration. Mopinion asks at the moment it happens: the form appears on the checkout page after a failed payment, or in the app when a user abandons a flow, triggered by behaviour rather than by a mailing list.
It is a Rotterdam company hosting in the EU, focused specifically on digital teams rather than on general survey work.
Triggered by Behaviour
Feedback forms fire on conditions you define — exit intent, time on page, a specific error, a completed transaction, abandonment of a step. That targeting produces qualitative data attached to a known context, which is far more actionable than an aggregate satisfaction score.
Because the form appears in the moment, response rates are considerably higher than for emailed surveys.
Analysis and Integration
Text analytics categorises open responses so a team is not reading thousands of comments manually. Integration with analytics platforms, CRM and ticketing means feedback lands where the team already works rather than in a separate dashboard nobody opens.
Mobile SDKs extend the same approach into native apps.
EU Hosting
Feedback collected in-session often contains personal information users volunteer without thinking. A Dutch vendor hosting in the EU keeps that under GDPR with an EU processor, which is simpler than adding an American sub-processor to your privacy notice.
Limitations to Consider
Mopinion is expensive relative to general survey tools, starting well above the self-serve products, and it is aimed at organisations with real digital traffic. It is not a general-purpose survey platform — for research instruments or employee engagement, LimeSurvey and Netigate are the right tools. Implementation requires developer involvement.
Who Should Use Mopinion
Digital, e-commerce and product teams at organisations with meaningful web or app traffic who want targeted, in-context feedback to improve specific journeys.
Pros and Cons
Pros
- Feedback captured in context, as it happens
- Behaviour-based triggering
- Text analytics on open responses
- Mobile SDKs and analytics integrations
- Dutch company, EU hosting
Cons
- Expensive relative to general survey tools
- Not suited to research or HR surveys
- Needs developer involvement to implement
Alternatives to Mopinion
Other European survey tools worth comparing before you decide:
Typeform
Spain · Conversational forms with the best completion rates in the category
Tally
Belgium · Free forms that work like writing a text document
LimeSurvey
Germany · Open-source surveys you can host on your own server
Netigate
Sweden · Employee and customer feedback with EU data storage
See all European survey tools or compare them directly against Hotjar surveys on our alternatives page.
Frequently Asked Questions
It collects feedback inside your website or app at a moment triggered by user behaviour, rather than sending a questionnaire afterwards. The response comes with context and the response rate is much higher.
Yes, with iOS and Android SDKs that bring the same triggered feedback approach into native applications.
No. It is built for digital customer journeys. For employee engagement use Netigate; for research instruments use LimeSurvey.
In the EU, by a Dutch company, which keeps in-session feedback — which often contains volunteered personal information — under an EU processor.