ScoreStory
AI-led feedback research: one score question, then an AI interviewer asks why, hosted in the Netherlands
Quick Overview
| Company | ScoreStory B.V. |
|---|---|
| Category | Survey Tools |
| Headquarters | Amsterdam, Netherlands |
| EU Presence | EU (Netherlands) |
| Data Location | All stored data on servers in the Netherlands (Leaseweb), managed by ScoreStory itself. AI processing depends on the model chosen: Mistral (France) keeps conversation text and speech in the EU, Claude (Anthropic, United States) processes conversation text in the US. Speech is transcribed by Scaleway in France. |
| Open Source | No |
| Compliance | GDPR (processor with a DPA signed on request); no ISO 27001 or SOC 2 stated on the vendor's pages |
| Pricing | Free: 10 participants, no credit card. Essential €50 per month on an annual contract (€500 per year) or €60 billed monthly, with 10 participants per month included and €3.50 per extra participant. Plus €125 per month annual (€1,250 per year) or €150 monthly, 50 participants per month, €3.00 per extra. Pro €475 per month annual (€4,750 per year) or €570 monthly, 250 participants per month, €2.40 per extra. Enterprise on request above 250 participants per month. Up to 5 users on every plan; SSO at extra cost. All prices excl. VAT. Annual contracts pay for 10 months and get 12. Fair use: average interview under 15 minutes. |
| Free Option | Free until 10 participants have taken part, no credit card required, cancel at no cost |
| Replaces | SurveyMonkey, Qualtrics, Typeform |
Detailed Review
ScoreStory is built by ScoreStory B.V. in Amsterdam, and it does not try to be a form builder. Every participant gives one score (NPS, eNPS, CSAT or CES) and then talks to an AI interviewer that asks why, adapts its follow-ups and can take typed or spoken answers in eight languages. Results arrive as themes, sentiment and quotes rather than a spreadsheet of open text, and surveys can be set up by describing the goal in plain language.
Pricing is per participant, not per seat. Free covers the first 10 participants, Essential is €50 per month on an annual contract with 10 participants a month and €3.50 per extra, and up to five users are included on every plan. That is a different shape from Typeform or Tally, where you pay for the tool and fill it with as many responses as you like. Participants are the metered unit here, so cost follows volume.
Be clear about the data path. All stored data sits on ScoreStory's own servers at Leaseweb in the Netherlands. The interview itself is processed by an AI model each organisation chooses: Mistral keeps text and speech in the EU, while Claude from Anthropic sends conversation text to the United States, and Claude is the platform default today. It is a young product with no certification listed, so check the setting before collecting sensitive answers.
What ScoreStory does well
- Dutch contracting entity with data stored on its own servers in the Netherlands
- Choice of Mistral (EU-only processing) or Claude as the interview model
- Automatic themes, sentiment and quotes instead of raw open-text exports
- Public REST API and MCP server for connecting to other systems or AI assistants
- Free until 10 participants, with up to five users included on every plan
Where ScoreStory falls short
- Platform default model is Claude, so conversation text goes to the US unless Mistral is selected
- Does not build general questionnaires, so it does not replace Typeform, Tally or LimeSurvey
- Per-participant pricing grows with volume, and extra participants cost €2.40 to €3.50 each
- No ISO 27001 or SOC 2 listed, and no self-hosting or open-source code
Standout feature. It is the only tool on this page where an AI interviewer asks every participant why, instead of presenting a fixed questionnaire.
Pros and Cons
Pros
- Dutch contracting entity with data stored on its own servers in the Netherlands
- Choice of Mistral (EU-only processing) or Claude as the interview model
- Automatic themes, sentiment and quotes instead of raw open-text exports
- Public REST API and MCP server for connecting to other systems or AI assistants
- Free until 10 participants, with up to five users included on every plan
Cons
- Platform default model is Claude, so conversation text goes to the US unless Mistral is selected
- Does not build general questionnaires, so it does not replace Typeform, Tally or LimeSurvey
- Per-participant pricing grows with volume, and extra participants cost €2.40 to €3.50 each
- No ISO 27001 or SOC 2 listed, and no self-hosting or open-source code
Alternatives to ScoreStory
Frequently Asked Questions
What is ScoreStory?
ScoreStory is built by ScoreStory B.V. in Amsterdam, and it does not try to be a form builder. Every participant gives one score (NPS, eNPS, CSAT or CES) and then talks to an AI interviewer that asks why, adapts its follow-ups and can take typed or spoken answers in eight languages. Results arrive as themes, sentiment and quotes rather than a spreadsheet of open text, and surveys can be set up by describing the goal in plain language.
Where is ScoreStory based?
ScoreStory operates from Amsterdam, Netherlands, which places it under EU (Netherlands). Compliance: GDPR (processor with a DPA signed on request); no ISO 27001 or SOC 2 stated on the vendor's pages.
What does ScoreStory cost?
Free: 10 participants, no credit card. Essential €50 per month on an annual contract (€500 per year) or €60 billed monthly, with 10 participants per month included and €3.50 per extra participant.
Plus €125 per month annual (€1,250 per year) or €150 monthly, 50 participants per month, €3.00 per extra. Pro €475 per month annual (€4,750 per year) or €570 monthly, 250 participants per month, €2.40 per extra.
Enterprise on request above 250 participants per month. Up to 5 users on every plan; SSO at extra cost. All prices excl. VAT. Annual contracts pay for 10 months and get 12. Fair use: average interview under 15 minutes.. Free until 10 participants have taken part, no credit card required, cancel at no cost.
Who is ScoreStory best for?
Customer and employee feedback where the reasons matter. It is the only tool on this page where an AI interviewer asks every participant why, instead of presenting a fixed questionnaire.
What are the drawbacks of ScoreStory?
Platform default model is Claude, so conversation text goes to the US unless Mistral is selected. Does not build general questionnaires, so it does not replace Typeform, Tally or LimeSurvey. Per-participant pricing grows with volume, and extra participants cost €2.40 to €3.50 each. No ISO 27001 or SOC 2 listed, and no self-hosting or open-source code.
Is ScoreStory a good alternative to SurveyMonkey?
ScoreStory is built as a European alternative to SurveyMonkey: AI-led feedback research: one score question, then an AI interviewer asks why, hosted in the Netherlands. It will not be a like-for-like feature match in every respect, so check the review above for where the two genuinely differ before switching.
How does ScoreStory compare to other Survey Tools?
ScoreStory is one of several European Survey Tools we cover. It is most often compared with SurveyMonkey, Qualtrics, Typeform.