Magicline
Hamburg-based gym and studio management software with a free plan for studios under 25 members
Quick Overview
| Company | Sport Alliance Solutions GmbH |
|---|---|
| Category | Gym Management Software |
| Headquarters | Hamburg, Germany |
| Founded | Not stated |
| EU Presence | Yes - Germany (EU) |
| Data Location | Not stated on the pages we reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Membership and contract management, contribution management, course scheduling, shift planning, time tracking, lead management, training plans, member app, analytics, partner marketplace |
| Pricing | Free plan for studios under 25 members; Basic, Advanced, Pro and Ultimate per location per month (amounts on request); 30-day free trial |
| Best For | Gyms and studio chains in German-speaking markets |
| Replaces | Mindbody, Glofox, TeamUp |
Detailed Review
Magicline is run by Sport Alliance Solutions GmbH, which the imprint lists at Steinhoft 9 in Hamburg under commercial register number HRB 135512. The site says it has more than 8,000 customers worldwide and shows gym brands such as McFit and FITX in its references.
The product is aimed at fitness studios and gyms, with separate offerings for single studios and for multi-site businesses and chains.
Plans from free to Ultimate
The pricing page lists five plans: Free for studios under 25 members, then Basic (up to 500 members), Advanced (up to 1,500), Pro (up to 7,500) and Ultimate (unlimited). Basic to Ultimate are priced per location per month, and the amounts are given on contact.
Add-ons are priced openly, for example the MySports Member Platform at €149 per month and an extra partner integration at €39 per month, all excluding VAT.
Studio operations in one system
The feature set covers course schedules, a Magicline App for trainers, time tracking and shift planning, lead management and contribution management with a debt collection service. Shift planning and time tracking are in the Ultimate plan.
An open platform and a marketplace connect partners such as Technogym and Gympass, and a developer portal documents how to build integrations.
AI features
Magicline now markets MagicAI, MagicAI Engage and MagicAI Chat as products inside the platform. We did not review their data handling, so check the processing terms if you plan to use them with member data.
Limitations to Consider
Most plan prices are not published, so you cannot compare cost without talking to sales. Hosting location and certifications are not stated on the pages we reviewed. The feature set is built around the gym model, so a class-only studio may find Eversports or bsport a closer fit.
Who Should Use Magicline
Gyms and studio chains, especially in Germany, that want one system for contracts, billing, staff planning and a member app, and prefer a German contracting entity.
Pros and Cons
Pros
- Free plan for studios under 25 members
- Five plans that scale to unlimited members
- Shift planning and time tracking built in
- Open platform with a partner marketplace
- German entity with a full imprint
Cons
- Plan prices for paid tiers are not published
- Data hosting location not stated on the reviewed pages
- Gym-oriented, less focused on class-only studios
- Integrations beyond the first cost extra
Alternatives to Magicline
Other European gym management software worth comparing before you decide:
Eversports
Austria · Booking and membership software for studios and sports facilities
bsport
France · Booking, payments and marketing for boutique fitness studios
PerfectGym
Poland · Club management for gyms and multi-site fitness chains
Booking Board
Denmark · Modular gym software with published per-gym prices
See all European gym management software or compare them directly against Mindbody on our alternatives page.
Frequently Asked Questions
Yes. The Free plan is for studios with fewer than 25 members and includes basic contract and booking functions plus help-centre support.
Only partly. The Free plan and the add-ons are priced on the page, but Basic, Advanced, Pro and Ultimate are listed per location per month without amounts.
Sport Alliance Solutions GmbH in Hamburg, registered under HRB 135512, according to the imprint on magicline.com.