Carwow
London marketplace where dealers make offers and owners sell by reserve-price auction
At a glance
| Company | Carwow Ltd |
|---|---|
| Category | Used Car Marketplaces |
| Headquarters | London, United Kingdom |
| Founded | Not stated |
| EU Presence | Yes - United Kingdom |
| Data Location | Not stated on the pages we read |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Dealer offers on new and used cars, leasing deals, reserve-price auction to sell a car, part exchange, car chooser, car reviews, EV deals, news, apps |
| Pricing | The terms state the sites are made available free of charge; dealer prices and seller charges not shown on the pages we read |
| Best For | UK and Spanish or German buyers who want to compare dealer offers, or owners who want dealers to bid for their car |
| Replaces | Carvana |
Full review
Carwow is a car marketplace operated by Carwow Ltd, registered in England and Wales under company number 07103079. The registered office is 2nd Floor, 10 Bressenden Place, London, SW1E 5DH.
Carwow Ltd runs carwow.co.uk, carwow.es and carwow.de plus an app. The UK home page offers new cars, used cars, leasing, electric cars and a Sell menu.
How do dealer offers work on Carwow?
Carwow shows buyers an Offer from a dealer. The terms state that the dealer is not committed to sell or lease a car at that price, and that viewing or accepting an Offer does not commit the buyer.
Carwow states it cannot guarantee that a buyer will receive any Offers.
How does Carwow sell a car for its owner?
Carwow lets an owner set a Reserve Price when listing a car. The terms state that the car will not be sold in the auction if the Reserve Price is not met or exceeded.
The terms also state that content you submit, such as photos, is licensed to Carwow on an irrevocable, worldwide, perpetual and royalty-free basis.
What else does Carwow offer besides car sales?
Carwow publishes car reviews, a car chooser tool, news and an electric car deals section. A leasing area called Carwow Leasey offers lease deals directly and salary sacrifice.
The pages we read do not show the fee Carwow charges for selling a car.
Points against
Carwow's dealer offers are not binding on the dealer, and warranty or return rights depend on the dealer. The seller content licence in the terms is broad. The pages we read do not show seller fees, hosting location or privacy policy details. For a retailer that owns its stock, see Autohero.
Is Carwow right for you?
Buyers in the UK, Spain or Germany who like to compare dealer offers, and owners who want bids from dealers on their car.
What works, what does not
Pros
- UK company with company number and address published
- Dealer offers and leasing in one service
- Reserve price protects the seller in the auction
- Sites free to use according to the terms
- Reviews and tools help to choose a car
Cons
- Offers do not bind the dealer
- Seller content licence is broad and irrevocable
- Seller charges not shown on the pages we read
- Hosting location not stated
Pros and Cons
Pros
- UK company with company number and address published
- Dealer offers and leasing in one service
- Reserve price protects the seller in the auction
- Sites free to use according to the terms
- Reviews and tools help to choose a car
Cons
- Offers do not bind the dealer
- Seller content licence is broad and irrevocable
- Seller charges not shown on the pages we read
- Hosting location not stated
Alternatives to Carwow
Further European used car marketplaces to compare:
See all European used car marketplaces or compare them directly against Carvana on our alternatives page.
FAQ
Carwow is a UK alternative for finding a car online. Carwow Ltd is registered in England and Wales and runs sites for the UK, Spain and Germany. It connects you with dealers rather than owning the cars.
No. The terms state that viewing or accepting an Offer does not commit you to buy or lease. The dealer is also not committed to sell at that price.
Yes. Carwow uses an auction where you set a Reserve Price. The car is not sold if bidders do not reach that price.