European Alternatives to Faire
Looking for a European alternative to Faire? The Faire homepage offers wholesale pricing from over 100,000 brands and 60 days to pay, interest free, but its imprint page shows no operator name or address in the text we read. The site is shown in US, UK and Australian English and in nine other languages.
The European wholesale marketplaces below name contracting entities in France, the Netherlands, Italy, Germany and the UK, and cover gifts and home, fashion, beauty, surplus stock and private label sourcing.
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10 European Alternatives to Faire
Ankorstore
Paris-run B2B platform linking independent brands and shops
Orderchamp
Amsterdam wholesale platform with 7,000+ brands for retailers
Creoate
London wholesale marketplace with a price match promise
Qogita
Health and beauty wholesale catalogue with free shipping offer
Brandsdistribution
Turin-based B2B fashion marketplace with dropshipping plans
Merkandi
Surplus and liquidation stock offers without commissions
Wonnda
Berlin sourcing platform for private label manufacturers
Euroingro
Prato-based wholesale clothing marketplace with mobile apps
Fataka
UK fashion B2B marketplace with events and fulfilment services
Mercateo
German B2B procurement marketplace for business supplies
Key takeaways
- Faire's homepage claims over 100,000 brands and 60 days to pay interest free, but its imprint page showed no operator name or address in the text we read.
- Ankorstore (Paris) and Orderchamp (Amsterdam) are the two general-purpose European marketplaces here that name a registered company and a register number.
- Qogita, Brandsdistribution, Euroingro and Fataka each serve one trade, beauty or fashion, rather than the full range Faire offers.
- Brandsdistribution is the only platform on this page with a published flat price, 99 EUR plus VAT a month for dropshipping, and it has a 2,000 EUR minimum order on its wholesale website.
- Wonnda and Mercateo replace Faire only for a different job: finding manufacturers for private label, and buying office and industrial supplies.
Why people leave Faire
Faire is an online wholesale marketplace where shop owners order stock from independent brands through a single buyer account. Its homepage claims wholesale pricing from over 100,000 brands, and it promises that orders, invoices and tracking all live in one place. For a gift shop, a concept store or a small grocer, that breadth is the reason Faire became the default place to start.
The reasons to look elsewhere are narrower than a complaint about the product. The imprint page on faire.com showed no operator name and no address in the text we read on 4 November 2026, so a European buyer cannot tell from the site which legal entity issues the invoice. Our directory lists Faire as a United States company, and that is all the page lets us say.
That gap matters to some shops and not to others. A retailer that wants a named contracting party in France, the Netherlands, Italy, Germany or the UK, with a register number to look up, will find that the European marketplaces below publish exactly that. A retailer who only cares about range and payment time will find Faire hard to beat.
- The operator is not named where a European buyer would look A wholesale order is a contract between your shop and a company. Faire's imprint page, in the text we read, shows neither the operating company nor a street address. By contrast, Orderchamp gives a chamber of commerce number, Ankorstore a Paris trade register entry and Wonnda a Berlin commercial register number. If your accountant asks who the counterparty is, those pages answer before you sign up.
- Payment terms are good, but they are one lender's terms Faire's homepage offers 60 days to pay, interest free, and that is a real advantage for a shop that has to sell stock before paying for it. The alternatives differ: Ankorstore sells deferred payment through a payment partner with fees as a percentage of the order, Brandsdistribution wants payment upfront, and Merkandi works by bank transfer. Shops that value credit should compare the day count, not only the headline.
- The catalogue is broad, which is also its weakness for specialists A homepage that spans home decor, food, beauty, paper, pets and books suits a general gift shop. A perfume retailer, an Italian boutique or a brand that wants its own label made gets less from a general catalogue. Qogita concentrates on health and beauty, Euroingro and Brandsdistribution on clothing, and Wonnda on manufacturers, so the narrower platform can be the better fit.
- Language and currency of the buyer relationship Faire's site is offered in US, UK and Australian English and nine other languages, from French to Polish. That covers most of Europe on the surface. The European platforms go further in one direction: Creoate shows prices in sterling, dollars or euros, Brandsdistribution in twelve display currencies, and Mercateo runs country sites in thirteen markets, which helps when your suppliers and your invoices are local.
What you have to replace, not just match
Faire is a single account that hides several jobs, and no European marketplace does all of them at once. Work out which ones you actually use. Discovering new brands, placing repeat orders, getting credit terms and receiving tracking are four different needs, and each of the ten platforms on this page covers some of them well and others not at all.
For brand discovery and repeat ordering of gifts, home goods and food, Ankorstore (France), Orderchamp (Netherlands) and Creoate (United Kingdom) are the closest match. For beauty stock, Qogita is a specialist. For clothing, Brandsdistribution, Euroingro and Fataka cover branded, Italian-made and designer fashion. Merkandi serves resellers of surplus lots, Wonnda helps a brand find manufacturers for own-label goods, and Mercateo sells business supplies.
What you replace, rather than match, is the brand relationship history. Order lists, saved brands and invoices sit inside your Faire account. Before you leave, download or screenshot your order history and note which brands you reorder, then look each up on the new platform, because brands decide for themselves which marketplaces they join.
The alternatives compared
| Position | Tool | Headquarters | Pricing | Jurisdiction |
|---|---|---|---|---|
| #1 | Ankorstore | Paris, France | Not a single price list. The retailer terms mention Deferred Payment Fees as a percentage of the order, an Ankorstore+ monthly subscription and a 40 EUR fixed collection fee per unpaid invoice. | EU (France) |
| #2 | Orderchamp | Amsterdam, Netherlands | Not shown on the pages we read; the pack holds the terms but no fee table. | EU (Netherlands) |
| #3 | Creoate | London, United Kingdom | Prices shown per product after login; no fee table on the pages we read. | United Kingdom (adequacy decision, outside the EEA) |
| #4 | Qogita | Not stated on the pages we read, Netherlands | Prices exclude VAT; no price list on the pages read. Homepage banner: Free Shipping, delivery in 10 business days. | EU (Netherlands) |
| #5 | Brandsdistribution | Turin, Italy | Dropshipping service: 99 EUR a month plus VAT or 990 EUR a year plus VAT, unlimited products, no minimum purchase order; paid assistance 199 EUR plus VAT; wholesale website minimum order 2,000 EUR | EU (Italy) |
| #6 | Merkandi | Rotherham, United Kingdom | The homepage says no intermediaries or commissions. Offers show per-piece prices excluding VAT and minimum purchases. | United Kingdom (adequacy decision, outside the EEA) |
| #7 | Wonnda | Berlin, Germany | Free to sign up for buyers; optional upgrade 39 EUR per month. Free forever for manufacturers with no commissions. | EU (Germany) |
| #8 | Euroingro | Prato, Italy | Not shown on the pages we read. | EU (Italy) |
| #9 | Fataka | Not stated on the pages we read, United Kingdom | Not shown on the pages we read. | United Kingdom (adequacy decision, outside the EEA) |
| #10 | Mercateo | Köthen, Germany | Not a subscription. Each supplier shows a minimum order value and shipping costs. | EU (Germany) |
How each alternative compares to Faire
Best for: Independent shops that want a French operator and a deferred payment option
Ankorstore SAS runs a platform where independent shops buy from brand stores, and the legal information page names its Paris address and trade register number. Against Faire, that is the clearest answer to the question of who your supplier contract is with. The site is available in five languages, and each brand sets its own minimum and free-shipping threshold.
Payment is where the two differ most. Faire advertises 60 days interest free on its homepage. Ankorstore offers deferred payment through a payment partner for eligible shops, with fees charged as a percentage of the order, an Ankorstore+ monthly subscription and a 40 EUR fixed fee for each unpaid invoice. The pages we read give no day count and no brand total.
What Ankorstore does better than Faire
- French company with register and VAT numbers published
- Brand minimums and shipping thresholds written into the terms
- Site in five languages with brand stores
- API and integrations offered to brands
Where Ankorstore is a step down from Faire
- Deferred payment carries fees, unlike Faire's stated interest-free term
- No brand total published, against Faire's 100,000
- Website is hosted on Google Cloud EMEA Limited in Dublin
Standout against Faire. Ankorstore is the only platform here whose terms spell out a fixed fee for late invoices, so you can price the downside before you order.
Best for: Independent shops that want a Dutch contracting party and a mid-sized brand range
Orderchamp B.V. in Amsterdam lists more than 7,000 brands according to its homepage and publishes its chamber of commerce number in the imprint. A German subsidiary, Orderchamp GmbH, can collect and remit payments for the Dutch company. Compared with Faire, you get a named counterparty and a data processing agreement you can read.
The range is much smaller than the 100,000 brands Faire claims, and the pages we read show no fee table, no payment term and no minimum order value. You have to open an account to see them. Hosting is not stated either, so a buyer who leaves Faire over data location still has questions to ask.
What Orderchamp does better than Faire
- Dutch company with a published register number
- Data processing agreement linked from the imprint
- Eight site languages
- Business-only access stated in the imprint
Where Orderchamp is a step down from Faire
- Fewer brands than Faire by a wide margin
- Fees and payment terms hidden until you sign in
- Hosting location not stated
Standout against Faire. Orderchamp is the one general marketplace here that links a data processing agreement from its imprint, which helps a shop with a compliance checklist.
Best for: UK and Irish shops that want sterling pricing and a price guarantee
Creoate trades as a name of Clifton Ventures Holding Limited in London and claims over 6,500 independent brands on its homepage. Where Faire leaves the operator unnamed, Creoate prints a company number and a London address in its footer. It displays prices in pounds, dollars or euros, which suits shops that buy across the Irish Sea.
Its promises are distinct: a price match that refunds the difference if a buyer finds an item cheaper, and a risk-free returns scheme. Sellers can offer 90-day payment terms through the Trade Direct programme. The privacy policy states that some or all servers are in the USA, which is the opposite of what a data-location buyer wants.
What Creoate does better than Faire
- Company number and address published in the footer
- Price match promise and risk-free returns advertised
- Prices in GBP, USD or EUR
- Seller Academy for brands
Where Creoate is a step down from Faire
- Servers partly in the USA according to its privacy policy
- Roughly 6,500 brands against Faire's 100,000
- Buyer payment terms not stated
Standout against Faire. Creoate is the only platform on this page that advertises a price match, so a shop can test it against a competitor's listing.
Best for: Perfume and cosmetics retailers who need branded stock rather than gift ranges
Qogita sells health and beauty only: fragrance, makeup, deodorant, aftershave and nail products, with names like L'Oréal, Nivea and Schwarzkopf in its menu. Its buyer terms bind Qogita EU BV, with a Dutch chamber of commerce number, alongside UK, US and finance entities. A beauty retailer gets depth that Faire's broad catalogue spreads thin.
The catch is the entity list. A US company is among the parties who may accept your order, and the pages we read do not name the ultimate owner, so check which entity appears on your invoice. Prices exclude VAT and are not shown before login, though the homepage advertises free shipping with delivery in 10 business days.
What Qogita does better than Faire
- Depth in one category, with a brand index
- Free shipping offer on the homepage
- Authenticity guarantee advertised
- VAT zero-rated export program
Where Qogita is a step down from Faire
- A US entity sits among the contracting parties
- Health and beauty only
- Prices and headquarters address not visible
Standout against Faire. Qogita is the only marketplace here with a VAT zero-rated export program, which matters to a reseller shipping beauty stock across borders.
Best for: Fashion retailers who want a flat subscription for dropshipping branded clothing
Brandsdistribution is owned by IDT in Turin, and its footer gives a VAT number and its privacy text a Turin address. It is the only platform on this page that prints a subscription price: dropshipping costs 99 EUR plus VAT a month or 990 EUR plus VAT a year, with unlimited products and no minimum purchase order. Faire publishes nothing comparable on its homepage.
The wholesale side is less forgiving. The website has a minimum order of 2,000 EUR, unpaid orders are cancelled after 3 days, and payment is by card through PayPal or by bank transfer. The company is called s.r.l. on some pages and S.p.A. on others, so confirm the legal form on your contract.
What Brandsdistribution does better than Faire
- Flat 99 EUR plus VAT monthly plan for unlimited products
- No minimum purchase order under the dropshipping plan
- BrandsSync app for Shopify and API documentation
- Catalogue export in XLS, CSV or XML
Where Brandsdistribution is a step down from Faire
- Fashion only, against Faire's wide categories
- A 2,000 EUR minimum order is steep for a small shop
- Upfront payment with no credit term
Standout against Faire. Brandsdistribution is the only platform here that connects a catalogue to Shopify through its own sync app.
Best for: Resellers who buy by the lot and accept surplus rather than curated brands
Merkandi Ltd in Rotherham claims 268,000 active offers from 150 countries and says it takes no commissions. It sells clearance stock, company liquidation stock and returns, with per-piece prices excluding VAT and minimum purchases that can reach 1,000 units on one example listing. That is a different business from Faire's vetted independent brands.
The contract is under UK law, with disputes in London. The privacy text lists transfers outside the EEA, including Google LLC in the United States for e-mail. Payment is by bank transfer. A boutique wanting brand stories and net terms will not find them, while a discounter will find stock Faire does not carry.
What Merkandi does better than Faire
- No commissions claimed on the homepage
- Very large offer count for lots and liquidation
- Per-piece prices shown on listings
- UK company number published
Where Merkandi is a step down from Faire
- Surplus stock rather than curated brands
- Large minimum quantities per lot
- Personal data may go to US providers
Standout against Faire. Merkandi is the only marketplace here built around liquidation lots, so it answers a question Faire does not: where do I buy closing stock.
Best for: Brands that want to produce own-label goods instead of stocking other brands
Wonnda GmbH in Berlin is not a Faire replacement in the narrow sense. Faire sells finished goods from brands to shops, while Wonnda lists more than 26,000 vetted private label and contract manufacturers across 600 FMCG categories. A retailer moving from resale to own label is the buyer it serves.
Signing up is free for buyers, and an optional upgrade costs 39 EUR a month for deeper supplier data and priority support. Manufacturers list free with no commissions according to the pricing page. Ordering and payment happen between buyer and manufacturer, so there is no shared checkout and no payment terms like Faire's.
What Wonnda does better than Faire
- German GmbH with a Berlin commercial register entry
- Free for buyers, and a clear 39 EUR upgrade price
- Manufacturers list with no commissions
- German law and a named local court
Where Wonnda is a step down from Faire
- No ready brand catalogue for shop shelves
- No payment terms or shared checkout
- Supplier count is self-reported
Standout against Faire. Wonnda is the one platform here that finds manufacturers instead of brands, so it fits shops that want to make their own product.
Best for: Fashion shops that want Italian-made clothing wholesale
Euroingro is run by B2B Euroingro SRL in Prato, named as data controller in its Dutch privacy statement. It sells clothing, shoes, bags and accessories, with a Made in Italy section of over 5,000 items and iOS and Android apps. Compared with Faire, the focus on Italian apparel is a plus for boutiques.
The evidence is thin. The imprint and terms pages returned a 404 when we tried them, so no register number, VAT number or street address was read. It also shows no brand total, payment term or minimum order. Check the invoice entity and the written terms before you rely on it.
What Euroingro does better than Faire
- Made in Italy section for apparel buyers
- Mobile apps for iOS and Android
- Sites in Dutch, English and German
Where Euroingro is a step down from Faire
- Imprint and terms pages not found
- No fees, minimums or payment terms published
Standout against Faire. Euroingro is the only clothing wholesaler here with its own iOS and Android apps.
Best for: Fashion designers and boutiques that want a UK marketplace with services around it
Fataka Fashion Synergies Ltd runs a fashion marketplace in England, and its legal text gives a company number. The offer goes beyond ordering: fashion events, mentoring, coworking, fulfilment services and forums sit beside the marketplace. That suits a designer growing a label more than a shop restocking.
Against Faire, the gaps are obvious. Fataka covers fashion only and shows no brand total, prices or payment terms in the pages we read. The legal pages carry a 2018-2019 copyright line, so the terms may be dated, and no street address appeared in the text.
What Fataka does better than Faire
- Events, mentoring and forums for designers
- Fulfilment services listed
- UK company number published
Where Fataka is a step down from Faire
- No prices, fees or payment terms visible
- Fashion only, with legal text that looks dated
Standout against Faire. Fataka is the only platform here that combines a marketplace with in-person events and mentoring for designers.
Best for: Companies buying business supplies, not shops buying gift or lifestyle brands
Mercateo is operated by Unite Procurement Deutschland AG, whose imprint gives a Köthen address and a register entry at Amtsgericht München. Country sites run from Germany and Austria to the UK, Ireland, Poland and Switzerland. It sells office supplies, tools, packaging, cleaning and hospitality goods to companies, which is not what Faire offers.
Each supplier shows its own minimum order value and shipping cost, and account holders get shopping lists, an order archive and purchase requests. The privacy text names credit agencies used for checks on business orders. The parent company and hosting location are not stated on the pages we read.
What Mercateo does better than Faire
- German AG with a published register entry
- Country sites for more than ten markets
- Shopping lists, order archive and purchase requests
- Minimum order and shipping shown per supplier
Where Mercateo is a step down from Faire
- Not a marketplace for gift, home or fashion brands
- Credit checks run on business orders
- Parent company and hosting not stated
Standout against Faire. Mercateo is the only platform here that shows a minimum order value and shipping cost on every supplier page.
What actually breaks when you switch
Moving off Faire starts with your own records. Export or save your order history, invoices and the list of brands you reorder, because that data lives in your Faire account. Brands then decide whether they sell through your new platform, so expect to rebuild part of your supplier list rather than moving it across.
Payment and credit are the second thing to change. If you rely on 60 days to pay, ask the new platform for its terms in writing before you shift a large order. Ankorstore's deferred payment is fee-based, Brandsdistribution is paid upfront, and several others show no terms before login. Order a small test basket first, and compare shipping thresholds and minimums per brand.
Which European marketplace should a gift or home shop try first?
Start with Ankorstore and Orderchamp, because both are built for independent shops buying from many small brands. Ankorstore is run by Ankorstore SAS in Paris and lets eligible shops defer payment. Orderchamp is run by Orderchamp B.V. in Amsterdam and lists more than 7,000 brands according to its homepage.
Creoate is the third candidate if your shop is in the UK or Ireland and prefers sterling prices. Whichever you choose, check three things after signing up: whether your favourite brands are listed, what the brand's minimum order is, and what the payment terms are for a new buyer.
Can any European marketplace match Faire's 60 days to pay?
None of the ten platforms states an identical term on the pages we read. Ankorstore offers deferred payment through a payment partner, with fees as a percentage of the order and a 40 EUR fixed fee per unpaid invoice. Creoate says that sellers can offer 90-day terms, though the buyer terms are not shown.
Orderchamp, Qogita, Euroingro and Fataka show no payment term at all before login. If credit is the main reason you use Faire, ask each platform for the written terms before moving your orders.
Which one to pick
If you run an independent gift, home or lifestyle shop, try Ankorstore or Orderchamp first and keep Faire for brands that are not listed there. Creoate suits UK and Irish shops, and Qogita suits beauty retailers. Pick the platform whose named company and written terms you are willing to sign.
If your trade is fashion, Brandsdistribution offers a flat dropshipping price, Euroingro offers Italian-made clothing and Fataka adds a designer community. For private label, use Wonnda. For surplus lots, use Merkandi. For office and industrial supplies, use Mercateo. None replaces everything Faire does, and the honest result for many shops is two platforms.
Frequently Asked Questions
For a general independent shop, Ankorstore from Paris and Orderchamp from Amsterdam are the closest, since both connect shops with many small brands. Creoate fits UK and Irish shops, Qogita fits beauty retailers, and Brandsdistribution, Euroingro and Fataka fit fashion. None of them matches Faire's claimed 100,000 brands, so the right pick depends on your product range.
Merkandi says on its homepage that it has no intermediaries or commissions, and Wonnda says manufacturers list for free with no commissions. Both are different from Faire: Merkandi sells surplus and liquidation lots, and Wonnda connects buyers with private label manufacturers. Buyers on Ankorstore, Orderchamp, Creoate and Qogita do not see a fee table before logging in.
Brandsdistribution in Turin sells branded fashion with a 2,000 EUR minimum order on its website and a dropshipping plan from 99 EUR plus VAT a month. Euroingro in Prato focuses on Italian-made clothing, and Fataka from the UK adds events and mentoring for designers. Check the missing details before ordering, because Euroingro and Fataka publish no prices or minimums.
Yes, but only Wonnda is built for it. Wonnda GmbH in Berlin lists more than 26,000 vetted private label and contract manufacturers across 600 FMCG categories and is free to join for buyers. A paid upgrade costs 39 EUR a month. Wonnda does not stock retail-ready brands, so it complements a marketplace rather than replacing one.
No. All ten target businesses. Orderchamp states that its offers are for business customers only, and Mercateo and Merkandi sell to companies and resellers. A private person cannot normally open an account, so the platforms are not a substitute for a consumer shop.
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