Weborama
French intent-data company that scores consumer signals and activates them across display, video, CTV, audio and in-app
Quick Overview
| Company | Weborama |
|---|---|
| Category | Programmatic Advertising Platforms |
| Headquarters | Levallois-Perret, France |
| Founded | 1998 |
| EU Presence | Yes - France (EU) |
| Data Location | Vendor states data is built on the open web and processed in Europe |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Webo Intent scoring, persona digitalization, CRM enrichment, hybrid DMP/CDP, omnichannel activation, creative experiences |
| Pricing | Not published; contact the vendor |
| Best For | Advertisers who want intent-based audiences and an activation partner in one |
| Replaces | The Trade Desk audience data |
Detailed Review
Weborama's privacy policy gives the legal form as a simplified joint-stock company registered at the RCS of Nanterre under number 418663894, at 36 rue Raspail in Levallois-Perret. It says the company has existed since its creation in Paris in 1998.
Its current positioning is Webo Intent, a layer that converts behavioural, contextual and semantic signals into scored audiences. The about page mentions presence in Europe and the United States.
Intent scoring
Webo Intent states 200M+ profiles, 10B+ signals and 500M+ URLs. Each profile receives a dynamic intent score that changes as new signals appear, and the output feeds audiences for CRM, CDP and activation.
Activation channels
The solutions page lists display, video, CTV, audio and in-app activation, plus creative experiences for display and video built with in-house technology. Trading expertise comes with it, so buying is closer to a managed service.
Data management
A hybrid DMP/CDP connects first-party and open-web data, and persona digitalization and CRM enrichment add profile detail to customer records. Weborama says the stack is built on the open web and processed in Europe.
Limitations to Consider
Weborama is a data and activation partner, not a platform where you log in and trade your own campaigns, and no self-serve access is described. Pricing is not published, and the performance claims (for example brand lift of +25 percent and conversion up 26 percent) are measured by the vendor on its own campaigns. The about page notes a presence in the United States, so confirm the contract party. For a login-based DSP see BidTheatre.
Who Should Use Weborama
Brands and agencies in France and the wider EU that want intent-led audiences combined with managed activation under a French contract.
Pros and Cons
Pros
- Intent scoring on a large profile base
- Hybrid DMP/CDP for first-party data
- Activation across display, video, CTV, audio and in-app
- Processing in Europe per the vendor
- Public RCS registration
Cons
- No self-serve trading seat
- No published pricing
- Results are vendor-measured
- US presence noted on the about page
Alternatives to Weborama
Other European programmatic advertising platforms worth comparing before you decide:
Adnuntius
Norway · Nordic marketplace, ad server and DMP with direct supply
BidTheatre
Sweden · Independent self-serve DSP run from Stockholm since 2012
Active Agent
Germany · Omnichannel DSP for display, TV, DOOH, cinema and radio
Adform
Denmark · DSP, ad server and DMP in one Copenhagen platform
See all European programmatic advertising platforms or compare them directly against The Trade Desk audience data on our alternatives page.
Frequently Asked Questions
Weborama's intent layer. It decodes behavioural, contextual, semantic and first-party signals, scores them and turns them into audiences and activation.
The pages reviewed describe activation with trading expertise and do not show a self-serve buying seat.
The privacy policy states an RCS Nanterre registration under number 418663894.