RTB House
Warsaw performance DSP built on deep learning, aimed at retargeting, acquisition and quality traffic from first-party data
Quick Overview
| Company | RTB House S.A. |
|---|---|
| Category | Programmatic Advertising Platforms |
| Headquarters | Warsaw, Poland |
| Founded | Not stated |
| EU Presence | Yes - Poland (EU) |
| Data Location | Not stated on the pages reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Deep learning bidding, next-gen retargeting, acquisition, quality traffic optimisation, demand generation with video and display, shoppable creative, web and app |
| Pricing | Not published; campaigns are arranged with the vendor |
| Best For | E-commerce and app advertisers focused on lower-funnel results |
| Replaces | The Trade Desk, Criteo, Google Display & Video 360 |
Detailed Review
RTB House says it was founded by mathematicians and built its pipeline around deep learning. The privacy centre lists RTB House S.A. at ul. Zlota 61/101 in Warsaw as a data controller, beside subsidiaries in France, Germany, the UK, the Netherlands, Spain, Italy and other countries.
The product is a performance engine rather than a general-purpose buying interface. It is meant to sit next to the rest of your marketing stack and take on lower-funnel budget.
First-party signals as the fuel
The homepage says the platform activates first-party signals from your best customers without pooling or selling that data. Campaigns lean on deep learning models to find converters that rule-based retargeting misses, including products a visitor never looked at.
Four campaign types
The offer page splits the work into retargeting, acquisition of new-to-file customers, quality traffic that optimises for tag-validated visits and engagement, and demand generation with video and display ads. Shoppable creative with product recommendations is delivered across these stages.
Security and standards
The about page reports ISO/IEC 27001:2022 certification for all RTB House entities processing client data, membership of IAB Tech Lab, Prebid certified partner status and a seat on the NAI board.
Limitations to Consider
RTB House is a performance specialist: it is not built for upper-funnel planning across CTV, DOOH and audio, and it does not expose a general self-serve buying seat in the way BidTheatre does.
The performance numbers on its pages (57 percent added scale at set ROAS, 61 percent of purchased products not previously viewed) are the vendor's own and tied to selected campaigns. The privacy centre also lists a US subsidiary, RTB House Inc. in New York, so confirm which entity contracts for your market.
Who Should Use RTB House
Web shops and app publishers that want an outside team to run retargeting and acquisition with machine-learned bidding under a Polish contract.
Pros and Cons
Pros
- Deep learning focus on lower-funnel results
- No pooling or selling of first-party data, per the vendor
- ISO/IEC 27001 across entities
- Web and app coverage
- Polish parent company with many EU subsidiaries
Cons
- Narrow performance focus
- No public pricing
- US subsidiary exists, check the contracting entity
- Performance claims are the vendor's own
Alternatives to RTB House
Other European programmatic advertising platforms worth comparing before you decide:
Adnuntius
Norway · Nordic marketplace, ad server and DMP with direct supply
BidTheatre
Sweden · Independent self-serve DSP run from Stockholm since 2012
Active Agent
Germany · Omnichannel DSP for display, TV, DOOH, cinema and radio
Adform
Denmark · DSP, ad server and DMP in one Copenhagen platform
See all European programmatic advertising platforms or compare them directly against The Trade Desk on our alternatives page.
Frequently Asked Questions
The site presents it as a managed performance service that complements your existing marketing stack. No self-sign-up flow was visible on the pages reviewed.
The privacy centre lists RTB House S.A. in Warsaw plus national subsidiaries including France, Germany, the UK, the Netherlands, Spain and Italy. The order form determines the party.
It is the vendor's mid-funnel product that optimises for tag-validated visits and on-site engagement rather than raw click volume.