Adcash
Estonian self-serve ad platform selling pop-under, push, in-page, interstitial, display and video traffic from 200+ supply partners
Quick Overview
| Company | Adcash OÜ |
|---|---|
| Category | Programmatic Advertising Platforms |
| Headquarters | Tallinn, Estonia |
| Founded | 2007 |
| EU Presence | Yes - Estonia (EU) |
| Data Location | Not stated on the pages reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Self-serve campaign setup, pop-under, push, in-page push, interstitial, display and video ads, smart bidding, auto rules, anti-fraud, API, CPA target bidding |
| Pricing | Campaigns from as little as EUR/USD 100 according to the advertiser page (checked 31 October 2026); format-level CPMs not published |
| Best For | Performance and affiliate advertisers who buy volume traffic in self-serve |
| Replaces | The Trade Desk (performance traffic), PropellerAds, Google Display & Video 360 |
Detailed Review
The terms identify Adcash OÜ, an Estonian company with registry number 12141869 and a registered seat at Ahtri 6 in Tallinn. According to the about page the company began in 2007 as an affiliate platform run by French entrepreneurs in Estonia.
It became an advertising platform in 2016, switched to what it calls Performance DSP+ in 2018 and added video ads and auto rules in 2025.
Formats for volume traffic
Advertisers choose among five formats for desktop and mobile web: pop-under, push, in-page push, interstitial and display, with video ads added more recently. The site says campaigns can be set up within minutes, from as little as EUR/USD 100.
Optimisation without manual testing
Smart bidding adjusts toward ROI automatically, CPA target bidding is available, and an auto rules feature handles routine optimisation. A Voluum Automizer integration connects the platform to the common affiliate tracker.
Where the traffic comes from
The advertiser page cites 200+ supply partners and anti-fraud technology that the vendor says saved advertisers USD 35.88M in 2024. Top verticals named are sports, iGaming, adult, VPN and software, VOD, app installs and finance.
Limitations to Consider
This is a traffic-buying platform for performance advertisers, not a brand-safe premium-inventory DSP, and the verticals it lists include iGaming and adult. Pop-under and push formats suit direct-response offers rather than brand campaigns. CPMs are not published, and the anti-fraud savings figure is the vendor's own. For brand-oriented buying, use Adform or Active Agent.
Who Should Use Adcash
Affiliates and performance marketers who want an EU-registered self-serve network for pop-under, push and display volume.
Pros and Cons
Pros
- Fast self-serve setup with a low starting amount
- Several direct-response formats in one account
- Smart bidding and auto rules
- Estonian OÜ with public registry number
- Knowledge centre and tutorials
Cons
- Performance and affiliate focus, not brand buying
- Verticals include iGaming and adult
- Format CPMs not published
- Fraud-savings figure is self-reported
Alternatives to Adcash
Other European programmatic advertising platforms worth comparing before you decide:
Adnuntius
Norway · Nordic marketplace, ad server and DMP with direct supply
BidTheatre
Sweden · Independent self-serve DSP run from Stockholm since 2012
Active Agent
Germany · Omnichannel DSP for display, TV, DOOH, cinema and radio
Adform
Denmark · DSP, ad server and DMP in one Copenhagen platform
See all European programmatic advertising platforms or compare them directly against The Trade Desk (performance traffic) on our alternatives page.
Frequently Asked Questions
Yes. Advertisers sign up, create campaigns and optimise manually or with automated rules.
The terms name Adcash OÜ, registry number 12141869, with its seat at Ahtri 6 in Tallinn.
Yes. The timeline on the about page lists the launch of CPA Target Bidding in 2019.