Displayce
Bordeaux specialist for programmatic digital out-of-home, with a DSP for advertisers and a data platform for media owners
Quick Overview
| Company | Displayce SAS |
|---|---|
| Category | Programmatic Advertising Platforms |
| Headquarters | Bordeaux, France |
| Founded | 2014 |
| EU Presence | Yes - France (EU) |
| Data Location | Not stated on the pages reviewed |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | DOOH DSP, DOOH DMP, CampaignAI planning, Pulse delivery boost, dynamic creative optimisation, geolocation and context targeting, brand lift and drive-to-store measurement, API |
| Pricing | Not published; book a demo |
| Best For | Brands and agencies that want to buy screens in streets, malls, airports and transit programmatically |
| Replaces | The Trade Desk (DOOH), Hivestack, Vistar Media |
Detailed Review
Displayce only does out-of-home. Its privacy policy names Displayce SAS, with VAT number FR83807603626 and a head office at Hangar 15 on the Quais des Chartrons in Bordeaux.
The about page says the company started in 2014, raised EUR 850K in 2016 and took JCDecaux as majority shareholder in 2022. It reports nine offices, from Bordeaux and Paris to London, Madrid, Milan, Sao Paulo and Dubai.
Buying screens like impressions
The DSP page says advertisers can trade local and international DOOH campaigns in real time across 1.8M screens, 660 media owners and more than 80 countries. Campaigns can be planned and optimised from one interface instead of negotiating with each owner.
Planning aids
CampaignAI turns a brief into a contextual strategy, and Pulse boosts delivery on prime-time screens near high-attendance events. In-flight prediction of impressions and CPM, capping adjustments, brand lift studies and drive-to-store analytics sit in the measurement layer.
Creative that follows the context
Dynamic creative optimisation can change a message by traffic, pollution, sport, weather, price or stock, and flights. For media owners, the DMP combines first-, second- and third-party data to raise revenue from programmatic and direct sales.
Limitations to Consider
Displayce is DOOH only, so web, app, CTV and audio need a second platform such as Active Agent or Adform. Access starts with a demo booking and no prices are published. JCDecaux, one of the largest out-of-home media owners, is the majority shareholder, which the vendor states openly but which buyers who want a fully owner-independent seat should weigh.
Who Should Use Displayce
Brands and media agencies in Europe and beyond that want a French-contracted specialist for planning and buying programmatic out-of-home.
Pros and Cons
Pros
- Single focus on programmatic DOOH
- Large screen inventory across 80+ countries
- CampaignAI and Pulse planning tools
- DMP for media owners as well
- Dynamic creative by weather, traffic and more
Cons
- DOOH only
- No public pricing
- Majority owned by a media owner
- Demo needed before access
Alternatives to Displayce
Other European programmatic advertising platforms worth comparing before you decide:
Adnuntius
Norway · Nordic marketplace, ad server and DMP with direct supply
BidTheatre
Sweden · Independent self-serve DSP run from Stockholm since 2012
Active Agent
Germany · Omnichannel DSP for display, TV, DOOH, cinema and radio
Adform
Denmark · DSP, ad server and DMP in one Copenhagen platform
See all European programmatic advertising platforms or compare them directly against The Trade Desk (DOOH) on our alternatives page.
Frequently Asked Questions
No. It is a specialist DOOH suite, with a DSP for advertisers and a DMP for media owners.
The about page states that JCDecaux took a majority stake in 2022.
The DSP page lists brand lift studies and drive-to-store analytics, plus in-flight prediction of impressions and CPM.