Vertical Booking
Channel manager inside the Vertical Booking CRS, run by Zucchetti Hospitality in Lodi, with 450+ distribution channels
Quick Overview
| Company | Zucchetti Hospitality S.r.l. (Vertical Booking) |
|---|---|
| Category | Hotel Channel Managers |
| Headquarters | Lodi (LO), Italy |
| Founded | 2006 |
| EU Presence | Yes - Italy (EU) |
| Data Location | Not stated on the pages read |
| Open Source | No |
| GDPR Compliant | Yes |
| Self-Hosting | No |
| Main Features | Channel manager (450+ channels), central reservation system, booking engine, GDS, CRO, metasearch, voucher engine, API-XML integrations |
| Pricing | See website; quote on request |
| Best For | Hotel chains and independents that sell through GDS and many OTAs and want a CRS rather than a bare channel tool |
| Replaces | SiteMinder, RateGain |
Detailed Review
Vertical Booking says it has supported hotels since 2006 and, since 2017, belongs to the Zucchetti Group. The site footer names Zucchetti Hospitality S.r.l., registered office Piazza Mino Zucchetti 1, 26900 Lodi, share capital of €100,000, as the company behind it.
Its channel manager page claims over 450 distribution channels from one platform and a place among the top ten worldwide for number and quality of connections. The company counts over 8,200 properties in more than 100 nations.
Notification monitoring
Each channel update produces a notification, and the monitoring screen shows the status of those messages. A revenue manager can see which portal received a rate change and which did not, which shortens the search when a rate fails to show up on a single site.
Channel-specific distribution
Availability and rates can be tailored to each sales channel, and real-time statistics rank channels by what they sell. The page also mentions an advanced Booking.com connection that covers reconciliations, promotions and guest reviews.
A CRS around the connector
The channel manager is one module next to a booking engine, GDS access, a CRO tool and metasearch. That helps a group centralising sales, while a ten-room guesthouse will find the scope larger than needed.
Limitations to Consider
Vertical Booking sells to hotels through demos and gives no price on its site. The independent-hotel page speaks of a CRS, so a small property wanting only a cheap connector may find the package heavy. Hosting region and contract terms were not stated on the pages read. Smaller operators may prefer Smoobu or Sirvoy, which publish prices.
Who Should Use Vertical Booking
Groups and mid-size independents that distribute through GDS and many portals and want Italian group ownership behind the CRS.
Pros and Cons
Pros
- Named Italian entity with share capital and VAT details
- 450+ distribution channels stated
- Per-channel notification monitoring
- Differentiated rates and availability per channel
- Part of the Zucchetti Group since 2017
Cons
- No published price
- Scope aimed at chains and larger independents
- Hosting region not stated on the pages read
- Some site pages returned not-found errors when read
Alternatives to Vertical Booking
Other European hotel channel managers worth comparing before you decide:
Octorate
Italy · Rome channel manager from €8 per room, 160+ channels stated
WuBook
Italy · Fano-built channel manager sold alone or inside the Zak suite
RoomCloud
Italy · Milan channel manager that traces its Parity Rate product to 2008
Beds24
Germany · Berlin pay-as-you-go channel manager for hotels and rentals
See all European hotel channel managers or compare them directly against SiteMinder on our alternatives page.
Frequently Asked Questions
No. The channel manager is one of several solutions beside a CRS, booking engine, GDS, CRO tool, metasearch and a voucher engine.
The site says it is a solution by Zucchetti Hospitality Srl, a company of the Zucchetti Group, which it joined in 2017.
The channel manager page says it is compatible with major PMS products, and the company lists 600+ integrations. Ask for your specific PMS in the demo.